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WAYI (104.3 FM) is an American Christian contemporary radio station. The station is licensed to
Charlestown, Indiana Charlestown is a city located within Charlestown Township, in Clark County, Indiana, United States. The population was 7,775 at the 2020 census. History Charlestown was established in 1808, named after one of its surveyors, Charles Beggs, upon ...
, serving the
Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...
, radio market. The station is owned by WAY-FM Network


History

The station was owned by Radio One when it was
rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...
WBLO, and switched its format in 2005 to classic
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
. In 2007, Radio One sold the station to the WAY-FM Network, a Christian broadcaster and took the call letters WAYI. The station used to be a simulcast of WESI, 105.1 FM, but up until 2010 it had simulcast with WRVI. On March 31, 2010, Radio Multi-Media, a group headed by Rene Moore (formerly of the 1980s singing duo Rene & Angela) began leasing the station, changing the format to
urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban conte ...
and the call letters to WWPW. WWPW also added the syndicated Rickey Smiley in morning drive. Radio-Multi-Media filed for bankruptcy in December 2011 and ceased operation of the station. Way Media applied for Special Temporary Authority with the U.S. Federal Communications Commission to take the station dark for several weeks until they were able to provide a programming feed to the transmitter site. On February 1, 2012, the station returned to the air with a news/talk format, simulcasting WNDA 1570 AM New Albany, Indiana, under new call letters, WLUE-FM."Louie Comes Back To Louisville"
radioinsight.com, February 15, 2012
On February 15, 2012, WLUE-FM changed its format to a 1980s-based adult contemporary format branded as "Louie 104.3". On January 31, 2014, WLUE's format and lease expired and its programming returned to the Way-FM format. The company that was leasing the station was exercising an option to buy WLUE from Way-FM but decided for financial reasons not to acquire the outlet and has no plans to bring the AC format back or look for another signal.Message from WLUE
(Posted January 31, 2014)
On February 3, 2014, WLUE-FM changed its format to contemporary Christian, branded as "Way FM" under new call letters, WAYG. On May 8, 2014, the call letters were again changed back to WAYI.


References


External links

* AYI AYI Radio stations established in 1996 AYI {{Christian-radio-station-stub