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Waves Audio Ltd. is a developer and supplier of professional digital audio signal processing technologies and
audio effects Audio effect may refer to: *Audio signal processing, effects applied to sounds in music production and performance *Effects unit, a device that processes sound *Sound effect A sound effect (or audio effect) is an artificially created or en ...
, used in recording, mixing, mastering, post production, broadcast, and live sound. The company's corporate headquarters and main development facilities are located in
Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
, with additional offices in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
,
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
, and
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the no ...
, and development centers in
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...
and
Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inva ...
. In 2011, Waves won a
Technical Grammy Award The Technical Grammy Award is a Special Merit Grammy Award presented to individuals or companies who have made contributions of outstanding technical significance to the recording field. The award was first presented in 1994 to Dr. Thomas G. S ...
.


History

Waves Audio was founded in 1992 by Gilad Keren and Meir Sha'ashua in
Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
,
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
. Later that year, Waves released its first product, the Q10 Paragraphic Equalizer. The Q10 was the audio industry's first commercially available audio plugin. Waves' L1 Ultramaximizer, released in 1994, became a prominent plugin, with some publications pointing to it as contributing to the "
loudness war The loudness war (or loudness race) is a trend of increasing audio levels in recorded music, which reduces audio fidelity and—according to many critics—listener enjoyment. Increasing loudness was first reported as early as the 1940s, with ...
" behind modern music mastering. Record producer Tony Maserati said of early Waves software, "
hey Hey or Hey! may refer to: Music * Hey (band), a Polish rock band Albums * ''Hey'' (Andreas Bourani album) or the title song (see below), 2014 * ''Hey!'' (Julio Iglesias album) or the title song, 1980 * ''Hey!'' (Jullie album) or the title ...
were the only plugins
hat were A hat is a head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorporate mech ...
quality and they were creative." Waves later launched a signature line of Maserati inspired plugins. Waves launched the Waves Signature Series working with music producers and engineers to explore their unique sounds. In 2009, as part of the Signature Series, Waves released the Eddie Kramer Signature Series of five plug-ins focusing on classic rock. The
Chris Lord-Alge Chris Lord-Alge is an American mix engineer. He is the brother of both Tom Lord-Alge and Jeff Lord-Alge, both of whom are also audio engineers. Chris and Tom are known for their abundant use of dynamic compression for molding mixes that play wel ...
Signature Series followed in 2010. In 2011, the company was honored with a
Technical Grammy Award The Technical Grammy Award is a Special Merit Grammy Award presented to individuals or companies who have made contributions of outstanding technical significance to the recording field. The award was first presented in 1994 to Dr. Thomas G. S ...
for "contributions of outstanding technical significance to the recording field." The Waves Signature Series continued in 2013 with the
Manny Marroquin Manny Marroquin (born September 21, 1971) is an American mixing engineer.Daley, Dan (May 2005).Manny Marroquin. ''Sound on Sound''. Retrieved February 10, 2007 He has received ten Grammy awards for his professional audio work. Life and career M ...
Signature Series. In 2015, Waves worked with music producer
Butch Vig Bryan David "Butch" Vig (born August 2, 1955) is an American musician, songwriter, and record producer, best known as the drummer and co-producer of the alternative rock band Garbage and the producer of the diamond-selling Nirvana album '' Nev ...
to release the Butch Vig Vocals plug-in as part of the Waves Signature Series. In 2018, Waves released the Abbey Road TG Mastering Chain as part of their Abbey Road collection. The chain is modeled after the EMI TG12345 consoles used in the Abbey Road Studios mastering suites.


Products

Waves Audio sells over 200 software products dedicated to music production, engineering, mixing, and mastering, in addition to a variety of virtual instruments and effects. Notable software includes: Waves has launched plug-ins in collaboration with Abbey Road Studios, such as the King's Microphones plug-in released in 2011, the REDD Console plug-ins released in 2012, the J37 tape saturation plug-in, the Abbey Road Reverb Plates plugin, the RS56 Passive EQ plug-in released in 2013, and the EMI TG12345 plug-in released in 2014. Other software includes the Torque drum tone shifter plug-in.


Technology

In 2010, Waves announced the release of its SoundGrid technology at the Winter NAMM show. SoundGrid was created to make Waves audio processors available on a low-latency platform. The SoundGrid system consists of a
Linux Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, whi ...
-based server that runs the SoundGrid environment, compatible plug-ins, a Mac or Windows control computer, and a
digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals ** Digital camera, which captures and stores digital ...
- analog interface for
input/output In computing, input/output (I/O, or informally io or IO) is the communication between an information processing system, such as a computer, and the outside world, possibly a human or another information processing system. Inputs are the signals ...
(I/O). It is used for live sound, broadcast, and post production—and provides a low latency environment for audio processing on certain hardware audio mixing consoles, e.g., DiGiCo, Allen & Heath, and Yamaha. Under its Maxx brand, Waves offers its technologies as licensable algorithms for consumer electronics. Technologies from the Maxx brand have been used in products including computers,
laptop A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...
s, smartphones,
VoIP Voice over Internet Protocol (VoIP), also called IP telephony, is a method and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. The terms Internet t ...
and portable
loudspeaker A loudspeaker (commonly referred to as a speaker or speaker driver) is an electroacoustic transducer that converts an electrical audio signal into a corresponding sound. A ''speaker system'', also often simply referred to as a "speaker" or ...
systems from companies such as
Dell Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...
,
Toshiba , commonly known as Toshiba and stylized as TOSHIBA, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Its diversified products and services include power, industrial and social infrastructure systems, ...
,
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
, Oppo, OnePlus,
Sanyo , stylized as SANYO, is a Japanese electronics company and formerly a member of the ''Fortune'' Global 500 whose headquarters was located in Moriguchi, Osaka prefecture, Japan. Sanyo had over 230 subsidiaries and affiliates, and was founded by ...
,
JVC JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood corporation. Founded in 1927 as the Victor Talking Machine Company of Japan and later as , the company is best known for introducing Japan's first televisions and for ...
, and
Altec Lansing Altec Lansing, Inc. is a U.S. audio electronics company founded in 1927. Their primary products are loudspeakers and associated audio electronics for professional, home, automotive and multimedia applications. Engineers at Western Electric, ...
. Waves launched a
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
campaign in 2016 to help fund the production of Waves Nx, a technology that transmits 3D audio on headphones in stereo or 5.1/7.1 surround sound. The technology generates a three-dimensional virtual audioscape that allows users to "detect which direction sounds are coming from." Along with the Waves Nx, Waves has also developed the Waves B360 Ambisonics Encoder to assist engineers mixing 360-degree and VR audio projects. Audeze Mobius headphones are operated with Waves' Nx technology. Currently, Waves Maxx technology is available on IoT, mobile, smart assistance, and communication devices. Waves Maxx partnerships include Google, LG, Acer, Fitbit, Qualcomm, and Intel. Additionally, Waves Nx technology for 3D audio is available in gaming headphones and other devices by Acer, and Audeze. Film score mixer Alan Meyerson said of Waves' technology, "
t has T, or t, is the twentieth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''tee'' (pronounced ), plural ''tees''. It is deri ...
changed the sound of film scores."


Copyright and trademark lawsuits

In 2010, Waves Audio was involved in two lawsuits regarding intellectual property infringements and illegal use of its software. In one lawsuit, with the defendant Skyline Recording Studios NYC, Waves won, and in the other, with the defendant Quad Recording Studios, the defendant admitted liability. In 2013, Waves Audio sued
Motorola Mobility Motorola Mobility LLC, marketed as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android. It is a subsidiary of the Chinese multinational technology company Lenovo.;; ...
for allegedly infringing on its Maxx trademark with the Droid Razr Maxx and Droid Razr Maxx HD phones.


References

{{Reflist, 2


External links


Official website
Music equipment manufacturers