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Waterstones, formerly Waterstone's, is a British book retailer that operates about 250 stores, mainly in the UK, also other nearby countries.[1] As of February 2014, it employs around 3,500 staff in the UK and Europe.[3] An average sized Waterstones
Waterstones
store sells a range of approximately 30,000 individual books,[2] as well as stationery and other related products. Established in 1982 by Tim Waterstone, after whom the company was named, the bookseller expanded rapidly until being sold in 1993 to WHSmith.[4] In 1998, Waterstones
Waterstones
was bought by a consortium of Waterstone, EMI
EMI
& Advent International.[5] The company was taken under the umbrella of HMV
HMV
Group, which later merged the Dillons and Ottakar's
Ottakar's
brands into the company.[4] Following several poor sets of results for the group, HMV
HMV
put the chain up for sale. In May 2011, it was announced that A&NN Capital Fund Management, owned by Russian billionaire Alexander Mamut, had bought the chain and appointed James Daunt as managing director.[6] The company is incorporated in England & Wales as Waterstones
Waterstones
Booksellers Ltd, with its registered office at 203-206 Piccadilly, London
London
(which is also the location of its flagship store). As well as the Waterstones
Waterstones
brand, the company owns the London
London
bookseller Hatchards,[7] and Irish shop Hodges Figgis.[7] The bookseller has concession agreements with Paperchase and previously with coffee chains Costa Coffee
Costa Coffee
and Starbucks
Starbucks
in some stores, but since 2012 has introduced its own Café W brand.[8] For a time, Waterstones
Waterstones
sold eReaders, including in 2012 partnering with Amazon to sell the Amazon Kindle,[9] but has since pulled out of this market for commercial reasons.[10] Waterstones
Waterstones
administers and supports various literary awards, including the Children's Laureate[11] and the Waterstones
Waterstones
Children's Book
Book
Prize.[12]

Contents

1 History and developments

1.1 Formation & WHSmith: 1982–1998 1.2 HMV
HMV
Group: 1998–2011 1.3 Alexander Mamut
Alexander Mamut
& James Daunt: 2011–present

2 Takeovers

2.1 Dillons 2.2 Ottakar's 2.3 Books Etc

3 Ethical standards

3.1 Tax 3.2 Non-branded stores 3.3 Environmental impact

4 Awards

4.1 Industry Awards

4.1.1 British Book
Book
Awards 4.1.2 Other Awards

4.2 Waterstones
Waterstones
prizes

4.2.1 Children's Book
Book
Prize 4.2.2 Waterstones
Waterstones
Book
Book
of the Year 4.2.3 The Waterstones
Waterstones
11

5 Locations 6 See also 7 References 8 External links

History and developments[edit]

Early versions of store signage were gold in colour

Formation & WHSmith: 1982–1998[edit] The chain was founded by Tim Waterstone after he took a[13][14] £6000 redundancy payout from WH Smith. He set up his first store in Old Brompton Road, Kensington
Kensington
with the ambition of creating a 'different breed of bookshop', using techniques he had seen in the United States.[13] He used literary authors in front of store displays and employed highly literate staff.[15] The model proved successful and the chain set about expanding its store portfolio. In 1990 WHSmith
WHSmith
took a strong minority stake in the chain, and [15] then acquired the company in 1993 at an enterprise value of £47m, paying £5.27 a share on 8.1m 10p shares, a 53x multiple for the early stage investors.[16] Under WHSmith, Waterstones pursued international expansion, opening its first US store in Boston in 1991,[5] as well as further domestic expansion – opening its 100th UK store in a former chapel in Reading.[5] The chain was part of the eventual dismantling of the Net Book Agreement, when in 1991, following a promotion by then rivals Dillons, the company decided to pursue its own discounting promotion on selected titles.[17] By 1997, the agreement had collapsed and been declared illegal.[18] HMV
HMV
Group: 1998–2011[edit] Following an attempt by Tim Waterstone in 1997 to buy the entire WHSmith
WHSmith
group,[19] WHSmith
WHSmith
sold the Waterstones
Waterstones
chain for £300 million to HMV
HMV
Media plc (now HMV
HMV
Group) – a joint venture between EMI, Advent International
Advent International
and Tim Waterstone.[5] This included high street brands HMV
HMV
and rival Dillons, creating an international entertainment retailer. Waterstone was appointed chairman of the group but stood down in 2001, citing "concerns for the way the company was being run" [16] and was replaced by Alan Giles.[20] A year later, all Dillons stores were rebranded as Waterstones, with some sold to rival Ottakar's
Ottakar's
making the brand defunct. The chain had also begun pulling out of its US overseas venture.[21] Waterstones
Waterstones
launched the Waterstones
Waterstones
Books Quarterly magazine in 2001, containing book reviews and author interviews. In the same year the booksellers' online operation, Waterstones.co.uk, was franchised to Amazon.com, with the company expressing a desire "to concentrate on its high street and campus stores". The move resulted in the loss of 50 jobs.[22] In 2003, Waterstones
Waterstones
announced it was supporting Dyslexia Action as its chosen charity, helping to raise awareness and understanding for dyslexia.[23]

Waterstones
Waterstones
logo until 2010

In 2006 Giles stepped down from his position and was replaced by Gerry Johnson as managing director of Waterstones[24] and Simon Fox as group CEO.[25] In April 2006 following two bids by Permira
Permira
for the group, Tim Waterstone attempted to buy back the company from HMV
HMV
for £256 million,[26] but later withdrew his offer specifying the conditions set by HMV
HMV
were "too punitive" to accept.[27] A strategic review in September saw Waterstones
Waterstones
pull out of its franchise agreement with Amazon to re-launch its online business, Waterstones.com, independently.[28] The chain also began to pilot a loyalty programme in South West England and Wales. The scheme was successful, launching nationally as The Waterstones
Waterstones
Card across its entire store portfolio.[29] Waterstones
Waterstones
piloted a brand refresh exercise in selected stores, beginning with Manchester's Arndale Centre in 2007.[30] On 19 November 2007, the chain closed its first branch on Old Brompton Road.[31] Following a consultation, the company's supply chain was overhauled in 2008 with the implementation of a 150,000 sq ft (14,000 m2) warehouse and distribution centre, located in Burton-upon-Trent. Existing direct-to-store deliveries from suppliers were replaced by a centralised warehouse capable of receiving merchandise and sorting an estimated 70 million books per year and 200 staff were made redundant by the process.[32][33] In September 2008, Waterstones
Waterstones
began selling the Sony Reader
Sony Reader
in an agreement which saw the booksellers' branches and Sony Centre stores stock the reader exclusively for two weeks after its release. Waterstones.com began to supply eBooks in the .epub
.epub
format.[34] In November 2009, Waterstones moved into second-hand bookselling in a partnership with Alibris setting up an online reselling tool called Waterstones
Waterstones
Marketplace, part of Waterstones.com.[35]

A re-branding saw the logo change from Baskerville to FS Alberta Pro until 2012

In January 2010, HMV Group
HMV Group
announced that Waterstones
Waterstones
like-for-like sales over the Christmas period were down 8.5 per cent on the previous year. This culminated in the resignation of managing director Gerry Johnson with immediate effect.[36] He was replaced by development director Dominic Myers, who was managing director of the British academic bookselling chain Blackwells until 2005.[37] Myers joined HMV in 2006 to oversee the integration of Ottakar's
Ottakar's
into the chain. In response to the decline in sales, he implemented a three-year plan in which branches were tailored to their local market alongside a 'rejuvenation'[38] of the company brand and an increase in range. As part of these changes, Waterstones
Waterstones
implemented new branding in May 2010, developed by agency VentureThree.[39] The company also moved to support the Rainbow Trust, which provides support to children with life-threatening and terminal illnesses and their families, in the same year.[40] After an announcement that profits would be at the lower end of analysts' forecasts due to falling sales and a share price fall of 20%, HMV Group
HMV Group
indicated its intention to close a number of Waterstones
Waterstones
branches in January 2011.[41][42] These stores closures, including two in Dublin, Republic of Ireland[43] and nine others across the United Kingdom
United Kingdom
occurred in February 2011.[44] Further branch closures in Luton, Dorking, Lancaster University, Harrods, Gateshead
Gateshead
and Norwich Arcade were completed by the end of 2011.[45] Alexander Mamut
Alexander Mamut
& James Daunt: 2011–present[edit] In May 2011 HMV Group
HMV Group
announced the sale of Waterstones
Waterstones
to A&NN Capital Fund Management, a fund controlled by Russian businessman Alexander Mamut
Alexander Mamut
for £53 million.[46] The takeover was welcomed by publishers as "a step forward to re-establishing a proper physical presence".[47] On 29 June 2011, the sale of Waterstones
Waterstones
was completed and approved by the vast majority of shareholders at an emergency general meeting.[6] Mamut appointed James Daunt, founder of Daunt Books, as managing director[48] and a Board of Directors was announced in October 2011 including Miranda Curtis as Chairman.[49] In September 2011, the bookseller announced that it intended to drop its 3-for-2 deal on books after a decade in place.[50] The offer was replaced with a 'bespoke offer', based on branches choosing their own pricing structures from available discounts.[51] In January 2012, the company announced that it would be moving away from the branding developed in 2010 by agency VentureThree,[39] and reverting to its original logo.[52] This involved the removal of the apostrophe from its name, saying it would be "a more versatile and practical spelling". This decision received media coverage, in which the company was subject to criticism. John Richards, of the Apostrophe Protection Society, said that the change was "just plain wrong" and "grammatically incorrect"[53] while the move sparked outrage on Twitter, involving debate on whether the move was grammatically incorrect or not.[53] James Daunt expressed that " Waterstones
Waterstones
without an apostrophe is, in a digital world of URLs and email addresses, a more versatile and practical spelling".[54] Linguist David Crystal
David Crystal
on his blog added: " ... if Waterstone's wants to become Waterstones, that's up to the firm. It's nothing to do with expressing possession or plurality or anything to do with meaning."[55] In the same month, Waterstones
Waterstones
confirmed plans to open a Russian language bookshop in its Piccadilly
Piccadilly
branch, intending to stock 5000 titles with the shop being entirely staffed of Russian-speaking booksellers.[56] The concession, named The Russian Bookshop, opened in March 2012.[57]

Sutton branch, with Café W signage

Following a decision in late-2011 to scrap an e-reading offer in-branch,[58] it was announced in May 2012 that Waterstones
Waterstones
would be selling the Amazon Kindle
Amazon Kindle
across its estate. James Daunt launched the new agreement with Amazon stating that Waterstones
Waterstones
would be offering "e-reading services and offer Kindle digital devices" throughout the company's branches and on its website, with an intention to "make the Kindle experience better".[9] This announcement was received with surprise across the book industry as it had been suggested that Waterstones
Waterstones
was developing a partnership with Barnes & Noble to launch the Nook in the UK, or that the company was developing its own device, but Daunt "ultimately rejected" other avenues as Waterstones "would have been out of the market" before their implementation.[59] It was also announced in May 2012 that the company would begin a refurbishment plan, with Mamut "investing tens of millions of pounds" to fund the refit of a planned 100 stores before the end of the year. The plan saw the introduction of wi-fi into shops,[60] reorganisation of shop sections and space[61] dedicated areas for Kindle devices, and a number of own-brand coffee shops called Café W.[62] The Café W brand was trialled in the Sutton branch, with an expressed aim for around 130 shops over a 3-year period to be fitted with a café.[63] The announcement also noted the introduction of a 'click-and-collect' service.[61] The Amazon Kindle
Amazon Kindle
officially launched in-branch on 25 October 2012 with an "outdoor and press advertising campaign" promoting the launch, with the Kindle Fire and Kindle Paperwhite
Kindle Paperwhite
model going on sale for the first time in the UK along with older models.[64] The Kindles were tailored with Waterstones
Waterstones
screensavers, which led to some complaints and customers attempting to return their devices.[65] The release of the Kindle coincided with a relaunch of the company's brand in the same month, pushing the message that the chain was the 'nation's leading bookshop' and producing an exclusive anthology, the Waterstones
Waterstones
Red Anthology, to help promote the shops.[66] By the end of 2012, the Waterstones
Waterstones
estate had shrunk to 288 stores,[67] with "commercial reasons" given for the closure of branches in Bromsgrove,[68] Stevenage,[68] Watford,[67] Fleet Street,[67] High Holborn[67] and Epsom[69] among others, with staff being redeployed where possible. In 2012, Daunt stated that future expansion was being considered, based on the performance of the company.[62] The accounts for the year to 2012 showed Waterstones, prior- and post-acquisition had made losses of £37.3 million[70]

Waterstones
Waterstones
Cirencester
Cirencester
branch

2013 saw the start of an overhaul of the company's business strategy, with centralised decision making giving way to store-based decisions and a renewed emphasis on traditional bookselling techniques.[71] Waterstones
Waterstones
embarked on a major restructuring of staffing levels, with a company-wide consultation with 560 managerial staff to subsequently reduce roles within the company.[72] This consultation led to Head Office staff departures[73] and around 200 branch and regional managers leaving their posts.[74] Waterstones
Waterstones
launched a number of new partnerships through the year, including with the University of Derby to launch a professional qualification programme for its staff,[75] with the Folio Society
Folio Society
to extend customer reach and stock selection in London-based bookshops,[76] and partnering with a new charity, BookTrust.[77] By the end of 2013, Waterstones
Waterstones
had cut its losses to £12.2 million, opened 12 further Café W and embarked on a capital investment in its store portfolio of £29.5 million.[78] In 2014, the chain continued to manage its store footprint opening new stores, with locations in Ringwood, Blackburn[3] and Southwold, its first branch to be without Waterstones
Waterstones
branding,[79] as well as closing stores in Eastleigh
Eastleigh
and St Neots.[80] Continued business strategy change saw further departures from Head Office in brand communication and PR[81] and a renewed agency contract for Waterstones’ digital marketing with Epiphany.[82] The retailer overhauled its business technology with new algorithms on its website to help personalise the online shopping experience,[83] updated point-of-sale IT[84] and by introducing contactless payment in its stores.[85] The retailer partnered with Airbnb
Airbnb
to hold a one-off ‘sleepover’ for customers in its Piccadilly
Piccadilly
branch in October 2014 after a customer was accidentally trapped in the Trafalgar Square branch after closing.[86] Accounts for 2014 saw operating income losses narrow to £3.8 million, but sales slip by 5.9%.[87] The ongoing strategic changes made to the way the business operates[88] included the decision in October 2015, after 3 years on sale in stores, to remove the Kindle from its offer following "pitiful" sales and handing the retail space over to books.[10] This was followed, after a failed attempt to buy Blinkbox books from Tesco in January 2015,[89] with Waterstones
Waterstones
announcing it had sold its ebook business to Rakuten Kobo Inc.
Kobo Inc.
in May 2016,[90] subsequently directing customers who had purchased eBooks through the retailer to access their ebooks via Kobo's e Book
Book
site.[91] This sale represented an exit from the e Book
Book
and eReader market for Waterstones
Waterstones
after 8 years and multiple platforms.[92] The company partnered with Oxfam
Oxfam
in 2015 to raise £1 million for those impacted by the Syrian civil war crisis through a nationwide campaign called ‘Buy Books for Syria’.[93] Further changes to shops were made in 2015, with the closure of Wimbledon[94] and Birmingham
Birmingham
New Street,[95] the opening of The Rye Bookshop[96] and a return to Welwyn Garden City.[97] The company reported an operating income of £5.4 million and a further narrowing of losses to £4.5 million from £18.8 million the previous year.[98]

Birmingham
Birmingham
branch, with an updated style signage following refurbishment

In a 2016 interview with Daunt, he stated that Amazon "defines how Waterstones
Waterstones
acts" and while Waterstones
Waterstones
could not compete with the internet retailer digitally, it could offer a credible alternative, believing there was "a future in physical bookselling." [99] Waterstones
Waterstones
continued to look at "fixing the basics" during 2016, such as adjusting store opening hours and harnessing data from the loyalty card[100] as well as refurbishment of physical stores, including the Canterbury
Canterbury
branch,[101] and work on its e-commerce routes through improvements to product ranking.[102] Stores in Oxford Street
Oxford Street
Plaza, Edinburgh
Edinburgh
George Street,[103] and Reading Oracle[104] were closed, Harpenden
Harpenden
Books,[105] Glasgow
Glasgow
Fort,[106] Tottenham Court Road[107] were opened and Wimbledon[103] and Watford[108] were reopened in new sites. The newly opened stores benefitted from a refreshed brand look, widely welcomed by the book trade.[109] The retailer renewed its partnership with Oxfam
Oxfam
to continue to raise money for the Syrian crisis, donating £5 for each ‘ Book
Book
of the Month’ sold in-store during November 2016.[110] Daunt made public his concern that the UK EU referendum was likely to impact on company sales due to an expected retail downturn following a ‘no’ vote.[111] He later noted that sales had remained ‘buoyant’ following the decision to leave the EU, but remained pessimistic for the future.[112] Accounts show that Waterstones
Waterstones
made its first profit in 7 years of £11.7 million in the year ending April 2016.[113] This included increased profits in Ireland, with sales rising 7% over the year,[114] with the company expressing a desire to open more stores in Ireland.[115] The management board was reduced from 7 members to 3 in August 2016, with the departure of Miranda Curtis and a statement that the future composition was under review.[116] Waterstones
Waterstones
announced it had raised £300,000 for BookTrust in 3 years since partnering, and would continue the partnership for a fourth year.[117] Takeovers[edit] Dillons[edit] Acquired in 1995 by the Thorn EMI
EMI
group, Dillons was the UK's second largest bookseller behind Waterstones
Waterstones
and was the bookselling arm of EMI's retail division, which included HMV.[19] Following the demerger of Thorn and EMI
EMI
in 1996, the retail arm was divested from the EMI portfolio within a year and spun off into the HMV
HMV
Media Group, an investment venture between EMI
EMI
Group and Advent International
Advent International
private equity group.[5] This venture included HMV, Dillons and Waterstones (the latter bought from WHSmith
WHSmith
for £300 million), combining to make an international entertainment retailer of over 500 stores.[19] Following a rebuffed takeover attempt in 1997 of WHSmith, Tim Waterstone became part of the deal and by May 1998, following the £801 million deal completion became chairman of the group.[19] All Dillons stores were incorporated within the Waterstones
Waterstones
brand by 1998.[118] Ottakar's[edit]

Northallerton
Northallerton
High Street branch

In September 2005 HMV Group
HMV Group
began attempts to buy rival book chain Ottakar's. This alarmed publishers and authors[119] who hoped the Office of Fair Trading
Office of Fair Trading
would refer the takeover bid to the Competition Commission. In March 2006, the Competition Commission
Competition Commission
cleared Waterstones
Waterstones
for takeover of the Ottakar's, stating the takeover would "not result in a substantial lessening of competition", and is "not likely to affect book prices, range of titles offered or quality of service." Through extensive research they also found that "contrary to widespread perception, Waterstones, like Ottakar's, operates a book-buying system which mixes central and local input on stock selection."[120] On 31 May 2006, Waterstones
Waterstones
announced that it had successfully negotiated the takeover of Ottakar's. HMV
HMV
chief executive Alan Giles said: "A combined Waterstones
Waterstones
and Ottakar's
Ottakar's
business will create an exciting, quality bookseller, able to respond better to the increasingly competitive pressures of the retail market." Ottakar's chairman Philip Dunne said: "Over the last year the book market has undergone a significant change with new levels of competition from the supermarkets and online retailers impacting all specialist booksellers and in particular those with insufficient scale to compete on equal terms."[121] Following the takeover, HMV
HMV
announced that they would be rebranding every branch of Ottakar's
Ottakar's
as a Waterstones. In July 2006, a conversion programme was initiated and within four months, every Ottakar's
Ottakar's
store had been relaunched as a Waterstones
Waterstones
and had seen the loss of 100 jobs.[122] Books Etc[edit] In August 2008, the now defunct Borders chain agreed to sell eight Books Etc. stores to Waterstones
Waterstones
for an undisclosed sum. The takeover, which represented 34,000 sq ft of retail space and incurred no staff losses, increased Waterstones' presence within London
London
to nearly 50 stores, 'crucially [in] areas that are not represented by Waterstones bookshops'. The stores, located in Fleet Street, London
London
Wall, Holborn, Wandsworth, Uxbridge, Finchley Road, and Canary Wharf
Canary Wharf
were rebranded and merged into the Waterstones
Waterstones
chain by September 2008.[123] Ethical standards[edit] Tax[edit] Tim Waterstone and James Daunt have been critical of tax avoidance by Amazon.com
Amazon.com
in the British press.[124][125] Amazon has received sustained scrutiny for the amount of its overall sales that are reported by its UK subsidiary, in comparison to those 'processed offshore in Luxembourg
Luxembourg
to avoid UK tax'.[126] In the 2012-13 financial year, Amazon paid £3.2 million in tax on sales of £4.2 billion and received £2.5 million in grants from the government.[127] In the same period, it was revealed that Waterstones
Waterstones
paid £11.9 million in tax, despite an operating loss of £25.4 million and sales of £410.4 million.[128][129] In a report on tax avoidance in the book industry, the magazine Ethical Consumer argued that A&NN Capital Fund Management, Waterstones' parent company, was located in Bermuda
Bermuda
and this 'was likely to be for tax avoidance purposes'.[130] In response to this, Waterstones
Waterstones
issued a clarification on their website reading "As a UK registered and domiciled business, Waterstones
Waterstones
fulfils all its tax obligations. This will include both the payment and reporting of all necessary UK taxes, as set out under UK tax legislation." [131] In the 2013-14 financial period, the first full year under A&NN, Waterstones
Waterstones
reported sales to Companies House
Companies House
of £398.5 million and an operating loss of £12.2 million.[132] Non-branded stores[edit]

Southwold
Southwold
Books branch

Waterstones
Waterstones
opened its first non-branded shop in Southwold, Suffolk
Suffolk
in July 2014 called Southwold
Southwold
Books.[133] The company decided not to use its branding as it wished to ‘fit in’ with the town’s high proportion of independent retailers, but this move drew anger from local residents at the time as they viewed the move as "dishonest" and said that local shop rents were being increased because of chain stores moving in and this subsequently was "changing the character of the high street".[133] Non-branded Waterstones
Waterstones
became an issue again in 2016 at a national level, following newspaper reports about not only Southwold
Southwold
Books but two further stores, The Rye Bookshop
Bookshop
in Sussex and Harpenden
Harpenden
Books in Hertfordshire, being opened and local residents not realising the connection with the retailer.[134][135] Commentators were split on the ethics of the decision to open unbranded stores,[136][137] but it was noted that at no point had attempts been made to hide the connection to the retailer.[138] In interviews, James Daunt denied any "subterfuge" and said he wanted for the stores to behave as independent retailers do and have their own identity. He further stated that more unbranded stores were likely to open in the future.[139] Environmental impact[edit] Waterstones
Waterstones
has worked with the British Safety Council to consider its environmental impact, including factors beyond its carbon footprint. After a 2008 audit, the Council awarded Waterstones
Waterstones
three out of a possible five stars for environmental impact.[140] Awards[edit] Waterstones
Waterstones
maintains and supports various literary awards, including the Waterstones
Waterstones
Children's Laureate,[141] the Waterstones
Waterstones
Children's Book
Book
Prize,[142] The Waterstones
Waterstones
Book
Book
of the Year, and the Pushkin House Russian Book
Book
Prize[143] as well as now defunct awards including the Waterstones
Waterstones
11[144] and The Guardian First Book
Book
Award.[145] The company has also received various industry and consumer awards. Industry Awards[edit] British Book
Book
Awards[edit] The British Book
Book
Awards, formerly the Bookseller Retail Awards, Bookseller Industry Awards and the British Book
Book
Industry Awards, are run by the trade magazine The Bookseller.

Interior of Reading Broad Street branch

2017 Bonnier Publishing
Publishing
Book
Book
Retailer of the Year [146] 2016 HarperCollins Bookshop
Bookshop
Manager of the Year (Jonny Green)[147] 2015 Bertram Books Book
Book
Retailer of the Year, Books Are My Bag Manager of the Year (Jen Shenton)[148] 2013 Manager of the Year (Ian Owens)[149] 2011 Usbourne Children's Bookseller of the Year[150] 2010 Sue Butterworth Young Bookseller of the Year (Clare Boothby)[151] 2009 High Street Retailer of the Year, Wiley Manager of the Year (Ian Critchley)[152] 2008 Headline Bookselling
Bookselling
Company of the Year, High Street Retailer of the Year, Nielsen Book
Book
Marketing Campaign of the Year[153]

Other Awards[edit] At the beginning of 2008, Waterstones.com was awarded a silver badge for the 'Best Books Website' category at the BT Online Excellence Awards.[154] In the Which? consumer survey of British high street chains and retailers that looks at 'product, price, staff and shopping environment as well as whether they would recommend the shop to a friend', Waterstones
Waterstones
has ranked in top ten positions for many years, scoring 69% in 2009,[155] 77% in 2011,[156] 80% in 2014[157] and 79% in 2017.[158] Waterstones
Waterstones
also fared well in an online survey conducted for the consumer show Secret Shopper on Channel 4, hosted by Mary Portas. Out of 101 High Street brands being rated by consumers, Waterstones "emerged as an early frontrunner".[159] In 2011, the company intranet 'Compass' won the 'Best Return on Investment' award and was 'Overall Winner' at the Interact Intranet Awards.[160] In 2012 and 2015, Waterstones
Waterstones
won the 'Sports Book
Book
Retailer of the Year' category at the British Sports Book
Book
Awards.[161] Waterstones, with its logistics partner UTL, won the 'Retail Supply Chain' and 'Overall Winner' award at the 2015 European Supply Chain Excellence Awards for "transforming its supply chain to strengthen its competitiveness in a book market that has changed dramatically..."[162] Waterstones
Waterstones
prizes[edit] Children's Book
Book
Prize[edit] Waterstones
Waterstones
continued the Ottakar's
Ottakar's
Children's Book
Book
Prize under its own brand and since 2005, the Waterstones
Waterstones
Children's Book
Book
Prize has attempted "to uncover hidden talent in children's writing" by awarding authors with no more than two previously published books (adult or children's fiction).

Children's department, Reading Broad St

2017 The Girl of Ink and Stars by Kiran Milwood[163] 2016 My Brother is a Superhero by David Solomons[164] 2015 Blown Away by Rob Biddulph[165] 2014 Rooftoppers by Katherine Rundell[166] 2013 Ketchup Clouds
Ketchup Clouds
by Annabel Pitcher[167] 2012 The Pirates Next Door by Jonny Duddle[168] 2011 Artichoke Hearts by Sita Brahmachari[169] 2010 The Great Hamster Massacre by Katie Davies[170] 2009 The Thirteen Treasures by Michelle Harrison[171] 2008 Ways to Live Forever by Sally Nicholls[172] 2007 Darkside by Tom Becker[173] 2006 The Diamond of Drury Lane
The Diamond of Drury Lane
by Julia Golding[174] 2005 The Cry of the Icemark
The Cry of the Icemark
by Stuart Hill[175]

Waterstones
Waterstones
is also the main sponsor of The Waterstones
Waterstones
Children's Laureate, previously sponsored by Ottakar's. The 2011–2013 role saw the position carry the Waterstones
Waterstones
branding for the first time, with the company stating it was 'up weighting [its] activity' and 'supporting the role in stores and online in different ways throughout the year and beyond.'[176] Holders of the role during sponsorship include Julia Donaldson, Malorie Blackman
Malorie Blackman
and the current holder, Chris Riddle.[177][178] Waterstones
Waterstones
Book
Book
of the Year[edit]

Interior of the Sutton branch

The prize, which has been running since 2012, sees booksellers from across the company select a shortlist of books from any category, published at any time, before the winner is chosen by panel.[179]

2017 La Belle Sauvage: Book
Book
of Dust Volume One by Philip Pullman[180] 2016 The Essex Serpent by Sarah Perry[181] 2015 The Fox and the Star by Coralie Bickford-Smith[182] 2014 The Miniaturist
The Miniaturist
by Jessie Burton[183] 2013 Stoner by John Williams[184] 2012 Polpo by Russell Norman[179]

The Waterstones
Waterstones
11[edit] Set up in 2011, the Waterstones 11
Waterstones 11
was created to promote debut literary fiction from new authors being published in the year ahead.[185] Books were chosen from a list of 100 submitted by publishers, and were announced in January 2011 with in-store and online support, as well as a media campaign for the final 11.[186] The inaugural 11 included the Orange Prize Winner The Tiger's Wife by Téa Obreht, Man Booker Prize
Man Booker Prize
nominee Pigeon English, by Stephen Kelman
Stephen Kelman
and the Edinburgh
Edinburgh
International Book
Book
Festival First Book
Book
Award winner When God Was a Rabbit, by Sarah Winman.[185] The last list was announced in January 2013,[187] following the discontinuation of the prize in January 2014.[188] Locations[edit]

London
London
Piccadilly
Piccadilly
flagship branch

High Street Kensington
Kensington
branch, near the original Old Brompton Road branch

Waterstones
Waterstones
has academic and high street stores in Europe including the United Kingdom, Republic of Ireland
Ireland
(with one store in Cork and previously with stores in Dublin
Dublin
and Drogheda),[189] and in the Netherlands
Netherlands
and Belgium. Some branches in the company are located in buildings of architectural and historical interest.

Flagship superstores

Its flagship store on Piccadilly, formerly the Simpsons of Piccadilly department store and notable for its 1930s-Modernist architecture, is the largest shop in the Waterstones
Waterstones
estate and claimed to be the largest bookstore in Europe.[190] The main academic branch, formerly the flagship store of Dillons, is located on Gower Street, between University College London
London
and the Student Central, and promoted as Europe's largest academic bookstore.[191] Aside from these branches, Waterstones
Waterstones
operates a number of large stores which are set over multiple floors. Waterstones
Waterstones
refer to these stores as 'superstores':[2]

Piccadilly, London
London
(formerly Simpsons of Piccadilly) – flagship branch with six floors and an estimated 8 1/2 miles of shelving.[192] In 2012, the head office of the company was moved to the store.[193] Gower Street, London
London
– academic branch with five floors and 5 miles of shelving[194] College Lane, Liverpool
Liverpool
– two floors, including the largest open-plan floor of books in Europe.[195] Deansgate, Manchester – three floors, with over 100,000 books in stock.[196] Milsom Street, Bath
Milsom Street, Bath
– three floors, with over 55,000 books in stock.[197] La Scala Cinema,[198] Sauchiehall Street, Glasgow
Glasgow
– five floors, set in a former cinema[199] Bridlesmith Gate, Nottingham
Nottingham
– four floors, with concessions[200]

Shops of architectural and historical interest

Kalverstraat, Amsterdam, designed by Dutch architect Hendrick Petrus Berlage Wool Exchange, Bradford High Street, Birmingham, formerly Times Furniture Company St Margaret's Street, Canterbury, the basement has a display of the buried remains of a Roman bath-house Dolphin & Anchor, West Street, Chichester, West End Princes Street, Edinburgh Corn Exchange, Lincoln, Emerson Chambers, Newcastle upon Tyne William Baker House, Cornmarket St, Oxford Fishergate, Preston, formerly Booths
Booths
grocery and head office Broad Street, Reading, formerly Broad Street Independent Chapel The Tontines Building, Parliament Row, Stoke-on-Trent The Carlton Cinema, Swansea

See also[edit]

HMV
HMV
Group Hatchards Books in the United Kingdom

References[edit]

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Waterstones
Company Information".  ^ a b Flood, Alison (28 February 2014). " Waterstones
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v t e

Major bookstore and book superstore chains

Asia

East

Kinokuniya (JP-based) Book
Book
Off (JP-based) Tsutaya (JP) Eslite Bookstore
Eslite Bookstore
(TW-based) Libro
Libro
(JP)

South

Oxford
Oxford
Bookstore (IN)

Southeast

Dokya (TH-based) Gunung Agung (ID) Naiin (TH-based) National Book
Book
Store (PH)

West

Steimatzky
Steimatzky
(IL) Tzomet Sfarim
Tzomet Sfarim
(IL)

Europe

Blackwell (UK) Eason (Ireland) Suomalainen Kirjakauppa
Suomalainen Kirjakauppa
(FI) Thalia (DE-based) Waterstones
Waterstones
(UK-based) WHSmith
WHSmith
(UK-based)

North America

Barnes & Noble (US) Books-A-Million
Books-A-Million
(US) Half Price Books
Half Price Books
(US) Indigo Books and Music
Indigo Books and Music
(CA)

Oceania

Dymocks Booksellers
Dymocks Booksellers
(AU-based)

Defunct

Borders Group
Borders Group
(US-based) B. Dalton
B. Dalton
(US) Crown Books (US) Dillons (UK) Hastings (US) Ottakar's
Ottakar's
(UK) Polare
Polare
(NL-based) Waldenbooks
Waldenbooks
(US)

See also

List of bookstore chains (including local entities)

Books portal Companies portal Uni

.