Warner Music Vision (also known as Warner Vision) was a music video company formed in 1990 by Warner Music International to make music videos from artists and bands on Warner Bros. Records,

Maverick Records Maverick was an American entertainment company founded in 1992 by Madonna, Frederick DeMann, and Veronica "Ronnie" Dashev, and formerly owned and operated by Warner Music Group. It included a record label (Maverick Records), a film production ...

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and other

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and th ...

labels and to release them on video. Worldcat lists thousands of published works for Warner Music Vision. In 2006, Warner Music Vision merged with the Rights Company to form Warner Music Entertainment.

Labels

WarnerVision Entertainment

The label also had a sublabel, WarnerVision Entertainment (formerly A*Vision Entertainment from 1990 until 1995), to release special interest products. The A*Vision Entertainment label was set up in 1990 by

, and the first release was the documentary '' Banned in the U.S.A.'', a

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documentary video. It was expanded in 1991 when it partnered with Penthouse to distribute videocassettes under the Penthouse Video label. In 1992, A*Vision gradually expanded by signing a deal with View Video, which A*Vision could co-distribute with the View Video label. Two other labels:

KidVision KidVision was a children's home video division of A*Vision Entertainment, later WarnerVision Entertainment. It was launched in 1992 and started distributing videos on the January of 1993 with ''The Magic School Bus'', ''The Puzzle Place'', ''Shi ...

, primarily focusing on children's videos, and NightVision, to release videos strictly at an adult audience, were set up by A*Vision as well, in January 1993. Also in 1993,

Rhino Home Video Rhino Entertainment Company is an American specialty record label and production company founded in 1978. It is currently the catalog division for Warner Music Group. Its current CEO is Mark Pinkus. History Founded in 1978, Rhino was originall ...

, a division of

Rhino Records A rhinoceros (; ; ), commonly abbreviated to rhino, is a member of any of the five extant species (or numerous extinct species) of odd-toed ungulates in the family Rhinocerotidae. (It can also refer to a member of any of the extinct species ...

, was signing a deal with A*Vision Entertainment, after its deal with Uni concludes. Also that year, BodyVision was launched as an label of A*Vision Entertainment, designed to release health and fitness videos, and the first videos picked up by A*Vision were Kathy Smith workout videos, which were developed after Media Home Entertainment closed its doors. A*Vision Entertainment also launched a label dedicated to motion pictures, which is called Atlantic Group Films. The first film released under the label was the direct-to-video erotic thriller ''Indecent Behavior'', which ranked No. 36 in the

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large adverti ...

charts in its first week. In 1994,

Saban Entertainment Saban Entertainment, Inc. (along with Saban International; currently operating under the legal name is BVS Entertainment, Inc.) was a worldwide-served independent American-Israeli television production company formed in 1980 by Haim Saban and ...

signed a deal with A*Vision Entertainment to release titles under the Saban Home Entertainment and Libra Home Entertainment labels. Later on, on January 21, 1995, it was shifted from

to Warner Bros. Records, which was rebranded to WarnerVision Entertainment on March 1, 1995, with the accompanying film unit was renamed from Atlantic Group Films to WarnerVision Films to reflect the change. Shortly afterwards, Dualstar Video, the video imprint of the Olsen twins' Dualstar Entertainment Group was subsequently moved from BMG Kidz to WarnerVision through a new distribution pact. On December 23, 1995, Time Warner is planning on to spinoff its WarnerVision line to president Stuart Hersch, who is planning on to change its name back to A*Vision Entertainment, which WEA could continue to distribute. The spinoff was then nullified in 1996, with distribution shifting to

Warner Home Video Warner Bros. Home Entertainment Inc. (formerly known as Warner Home Video and WCI Home Video and sometimes credited as Warner Home Entertainment) is the home video distribution division of Warner Bros. It was founded in 1978 as WCI Home Vide ...

. While the Dualstar Video deal continued on under Warner Home Video, the Saban Entertainment deal didn't, with the company switching distributors to 20th Century Fox Home Entertainment in October of that year.

Warner Reprise Video

The company also has another notable sublabel, Warner Reprise Video (formerly Warner Music Video from 1984 until 1986), which was in operation, focusing on music video releases. The company was initially set up in 1984 as Warner Music Video by WEA as a label to distribute the Warner Bros. Records catalog. It initially kicked off with a 20-minute compilation of

Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...

's most recent hits. In 1986, Warner Music Video was then renamed to Warner Reprise Video, in order to add more music titles.

Elektra Entertainment

The company also had another sublabel, that of Elektra Entertainment, which is operated by

, that was established in 1986 to release the music video catalog of its Elektra Records label.

WEA Music Video

The company operated Warner-Elektra-Atlantic (WEA), also known as WEA Music Video in Canada and Australia, as their worldwide sales and distribution unit. From 1992 to 1996, WEA also distributed releases by

LIVE Entertainment Artisan Entertainment (formerly known as U.S.A. Home Video, International Video Entertainment (IVE) and LIVE Entertainment) was an American film studio and home video company. It was considered one of the largest mini-major film studios until ...

following the latter's stint with MCA Distributing Corporation.

Jane Evans

A former operations director of Warner Music Vision, Jane Evans, had a park named after her in Hampstead, London, 2018.

References

External links

Warner Music Vision On Discogs

Warner Reprise Video On Discogs

Warner Reprise Video on IMDb
{{Authority control Warner Music labels Home video companies of the United States American companies established in 1990 2006 disestablishments Former Time Warner subsidiaries