Walt Disney Parks, Experiences and Consumer Products is a business segment of The Walt Disney Company consisting of its theme parks and resorts, cruise line, vacation club, hotels, stores, merchandising, publishing and digital media, games and interactive experiences and The Muppets Studio.


Walt Disney Parks, Experiences and Consumer Products was formed as part of The Walt Disney Company’s March 2018 strategic reorganization with the merging of the former Walt Disney Parks and Resorts and Disney Consumer Products and Interactive Media segments. Parks and Resorts chairman Bob Chapek was named chairman of this new segment, who also previously served as head of Disney Consumer Products.[1] At the time, the Consumer Products chairman position was vacant, as its former holder, James Pitaro, had been recently appointed as the new head of ESPN and co-chair of Disney Media Networks.[2]

Disney resorts

Other ventures

New Vacation Operations

Disney Cruise Line and New Vacation Operations division holds newer non-theme park travel units under president Karl Holz.[3]

Disney Cruise Line

Disney Cruise Line was formed in 1995. Its fleet comprises four ships: Disney Magic (launched 1998), Disney Wonder (1999), Disney Dream (2011), and Disney Fantasy (2012).[4] In early 2016, Disney Cruise Line announced two new ships that will be completed in 2021 and 2023. The two ships, as yet unnamed, are described as larger than Disney Dream and Disney Fantasy but with an equivalent number of staterooms. Each ship was designed and built in collaboration with Walt Disney Imagineering. Disney Cruise Line serves the Caribbean, Mexican Riviera, and Alaskan cruises market.

Disney Sports Enterprises

Disney Sports Enterprises
Formerly called
Disney Sports Attractions
Industry Sports
Founder Reggie Williams.[5]
Key people
Maribeth Bisienere (senior vice president)[6]
Services road race
sports events
Divisions ESPN Wide World of Sports Complex

Disney Sports Enterprises, formerly called Disney Sports Attractions,[7] is the unit of Disney Parks and Resorts for Disney's sports functions and is made up of the ESPN Wide World of Sports Complex and the runDisney program.[8]

DSE background

Disney Golf facilities date back to the opening of Disney World with two golf courses, the Palm and Magnolia courses. At the time, those courses started hosting the Walt Disney World Open Invitational, an annual PGA tour event.[9]

In 1994, Disney held the Walt Disney World Marathon, its first road race added addition races later.[6] Disneyland Marathon and 5K were run in 1995 three weeks after the LA Marathon on March 26, 1995.[10]

In 1995, Disney World had IMS Events, Inc. build the Walt Disney World Speedway.[11] Disney's Wide World of Sports opened in 1997 under executive Reggie Williams.[5]

DSE history

By 1998, Williams was named Vice President of Disney Sports Attractions, overseeing a newly created sports & recreation division.[12] The first 10K Disney Classic race on October 3, 1999, kicked off Disney World's 15-month Millennium Celebration.[13] On March 30, 2003, Sports Attractions held the first Disney Inline Marathon.[14]

runDisney races[15][16]
Race weekend month location Inaugurated
Disney World Marathon January Disney World 1994[6]
Princess Half-Marathon February 2009[17]
Star Wars Half Marathon
— The Dark Side
April 2016[17]
Wine & Dine Half-Marathon November
Tinker Bell Half-Marathon May Disneyland
Disneyland Half-Marathon September
(Labor Day weekend)
Avengers Super Heroes Half Marathon November 2014[6]
Star Wars Half Marathon
— The Light Side
January 2015[6]
Disneyland Paris Half Marathon September Disneyland Paris 2016[6]

On November 21, 2007, Reggie Williams retired as vice president of Disney Sports Attractions.[5] His replacement was named on January 3, 2008, when Ken Potrock was promoted to Senior Vice President, Disney Sports Enterprises.[7] On February 25, 2010, Disney's Wide World of Sports was renamed ESPN Wide World of Sports Complex with some upgrades and new facilities.[18]

On September 25, 2011, Disney started its lease of its five Disney World golf courses (Palm, Magnolia, Lake Buena Vista, Osprey Ridge, and Oak Trail) to Arnold Palmer Golf Management to operate for 20 years while splitting the revenue. As part of the deal, Arnold Palmer would redesign the Palm course. The Orlando market for golf had a glut of course from the building boom then bust making profitability a challenge for any golf course. Disney hoped that Palmer's involvement and "Palmer Advantage" membership club would draw more attention to Disney's course. With the Osprey Ridge course sold to Four Seasons Hotels and Resorts to build a hotel, which was delayed until 2014, the golf management company would run the course until hotel construction begins. While another golf course, the Eagle Pines, was closed several years ago to make way for a residential housing subdivision development called Golden Oak being built in 2011.[9]

In January 2013, Ken Petrock was promoted to Disney Vacation Club and Adventures by Disney Senior VP & GM while Tom Wolber, Disney Cruise Line Senior VP/Operations, was promoted to replace Petrock at Disney Sports.[8] In late June 2015, the Walt Disney World Speedway was shut down.[11]

See also


  1. ^ Wang, Christine (March 14, 2018). "Disney announces strategic reorganization, effective immediately". CNBC. Retrieved March 14, 2018. 
  2. ^ Barnes, Brooks (March 14, 2018). "Disney Reorganization Anticipates 21st Century Fox Assets". The New York Times. Retrieved March 14, 2018. 
  3. ^ Tribou, Richard (April 16, 2016). "Disney to offer new Rhine River cruises". Orlando Sentinel. Retrieved April 21, 2016. 
  4. ^ Nefer, Barb. "Disney Cruise Line History". USA Today. Demand Media. Retrieved April 18, 2016. 
  5. ^ a b c Robbins, Josh (November 14, 2007). "Reggie Williams to step down as Disney vice president of sports attractions". Orlando Sentinel. Retrieved April 25, 2016. 
  6. ^ a b c d e f Sylt, Christian (January 7, 2016). "Disney's Runaway Success". Forbes. Retrieved April 25, 2016. 
  7. ^ a b "Disney Moves Marketing Exec Potrock To Sports Enterprises". Sports Business Daily. American City Business Journals. January 3, 2008. Retrieved April 25, 2016. 
  8. ^ a b "Executive Transactions". Sports Business Daily. American City Business Journals. January 10, 2013. Retrieved April 22, 2016. 
  9. ^ a b Garcia, Jason (August 24, 2011). "Disney World to turn golf courses over to Arnold Palmer group". Orlando Sentinel. Retrieved April 25, 2016. 
  10. ^ VanderKnyff, Rick (March 23, 1995). "Disneyland's Magical Marathon". Los Angeles Times. Retrieved April 25, 2016. 
  11. ^ a b Larson, Mike (February 12, 2015). "Walt Disney World Speedway shutting down for good". Autoweek. Crain Communications. Retrieved April 25, 2016. 
  12. ^ Solano, Javier (March 27, 1998). "Directing Sports Of Disney". Orlando Sentinel. Retrieved April 25, 2016. 
  13. ^ Carroll, Frank (September 24, 1999). "Disney Classic 10k Is Oct. 3". Orlando Sentinel. Retrieved April 27, 2016. 
  14. ^ "Putting together skate event was a marathon itself". SportsBusiness Journal (October 14–20, 2002). American City Business Journals. October 14, 2002. Retrieved April 26, 2016. 
  15. ^ "Event Preview – RunDisney". Endurance Magazine. November 21, 2011. Retrieved April 26, 2016. 
  16. ^ "runDisney". rundisney.com. Disney Sports Enterprises. Retrieved April 27, 2016. 
  17. ^ a b Ruiz, Stephen (April 17, 2016). "Runners from Wisconsin, New York conquer Star Wars Half Marathon at Disney". Orlando Sentinel. Retrieved April 27, 2016. 
  18. ^ "Disney's Wide World Of Sports Complex To Receive ESPN Rebranding". Sports Business Daily (40). American City Business Journals. Retrieved April 26, 2016. 

External links