Waffle Crisp is a

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in We ...

made by

Post Consumer Brands Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...

, which contains

maple syrup Maple syrup is a syrup made from the sap of maple trees. In cold climates, these trees store starch in their trunks and roots before winter; the starch is then converted to sugar that rises in the sap in late winter and early spring. Maple tr ...

-flavored corn cereal bits in a waffle shape. It was first launched in 1996. In 2013, Post introduced a lower-priced version of the cereal, "Waffle Crunch," as part of their Good MOREnings line of budget cereals. According to customer service at Post Foods, Waffle Crisp was discontinued in August 2018. In January of 2021, Post Foods made the decision to return Waffle Crisp to market. The companies senior associate brand manager, Joe Woodward, stated that fans of the cereal had expressed great interest in Waffle Crisp even after its discontinuation in 2018. Post Foods helped promote the return of the cereal by sending out samples of the new Waffle Crisp to social media influencers ahead of its relaunch. This action by Post follows as part of their decision to reintroduce some of their old brands, which can be seen with the return of the Oreo O's Cereal.

Mascots

The original Waffle Crisp mascots were a group of elderly women, dubbed "grannies", who purportedly cooked each individual piece as if it were an actual, miniature-sized waffle. Most of the commercials for Waffle Crisp from the late 1990s featured preteen kids attempting to break into the (surprisingly high-tech) factory to steal the cereal's secret recipe or, at the very least, get a large quantity of Waffle Crisp for themselves (in other words, steal one box of this cereal). The mascot after that was an anthropomorphic waffle with red

tennis shoes Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

dubbed "Waffle Boy". He defends the cereal against a cartoon villain known as "Professor Burnt Toast".

References

External links

* Post cereals Products introduced in 1996 Products and services discontinued in 2018 {{Food-product-stub