WWKA (92.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

"K92-3") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...

. The station is owned by

Cox Radio CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company pri ...

and has a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The studios and offices are located in Orlando on North John Young Parkway (Route 423). The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

tower is in

Bithlo Bithlo is a census-designated place and an unincorporated community in Orange County, Florida, United States. The population was 8,268 at the 2010 census, up from 4,626 at the 2000 census. It is part of the Orlando– Kissimmee Metropolitan St ...

, off Fort Christmas Road (Route 420). The station has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

of 100,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s with

beam tilt Beam tilt is used in radio to aim the main lobe of the vertical plane radiation pattern of an antenna below (or above) the horizontal plane. The simplest way is mechanical beam tilt, where the antenna is physically mounted in such a manner a ...

. It covers much of

Central Florida Central Florida is a region of the U.S. state of Florida. Different sources give different definitions for the region, but as its name implies it is usually said to comprise the central part of the state, including the Tampa Bay area and the Gr ...

from

Daytona Beach Daytona Beach, or simply Daytona, is a coastal resort-city in east-central Florida. Located on the eastern edge of Volusia County near the Atlantic coastline, its population was 72,647 at the 2020 census. Daytona Beach is approximately nort ...

to Palm Bay to Lakeland. WWKA broadcasts in the

HD radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

format.

History

WDBO-FM

The station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

in 1949 as WDBO-FM. It was a

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

to AM station WDBO and was owned by the Orlando Broadcasting Company. The two stations

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

and were affiliates of the

CBS Radio Network CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...

, airing its schedule of dramas, comedies, news, sports,

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...

s and

game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...

s during the "

Golden Age of Radio The Golden Age of Radio, also known as the old-time radio (OTR) era, was an era of radio in the United States where it was the dominant electronic home entertainment, entertainment medium. It began with the birth of commercial radio broadcastin ...

." An advertisement in the 1950 edition of '' Broadcasting Yearbook'' said that in the competitive Orlando radio market, WDBO-AM-FM had "more listeners than the next three network stations combined." In July 1954, the Orlando Broadcasting Company added WDBO-TV. As network programming was moving to television, WDBO-AM-FM shifted to a local

full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * F ...

middle of the road format of music, news, sports and talk. In the late 1960s, the simulcast ended and WDBO-FM switched to an

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

format, which the Orlando Broadcasting Company described as "good music."

Country music WWKA

When

Katz Broadcasting Katz Broadcasting, LLC, doing business as Scripps Networks, is an American specialized digital multicasting network media company and a subsidiary of E. W. Scripps Company. The company owns (as of 2022) nine television networks that each carry ...

bought the radio stations in 1982, WDBO-FM switched to

, and changed its call letters to WWKA, using the moniker "K92FM." (The WDBO-FM call sign would return to the Orlando market in 2011 on 96.5 MHz.) WDBO-TV changed its call letters to WCPX, and is now

WKMG-TV WKMG-TV (channel 6) is a television station in Orlando, Florida, United States, affiliated with CBS and owned by Graham Media Group. The station's studios are located on John Young Parkway ( SR 423) in Orlando, and its transmitter is located i ...

, owned by the

Graham Media Group Graham Media Group (formerly Post-Newsweek Stations) is the television broadcasting subsidiary of the Graham Holdings Company. It is now headquartered in Detroit, co-locating with its local NBC affiliate WDIV-TV, after spending 10 years in Chic ...

. There was some initial resistance to the country music format. Three broadcasters locked themselves in the studio on December 21, 1982, in protest. The situation was resolved peacefully within a few hours.

Ownership changes

In August 1986, WWKA and WDBO were sold to the Newhouse Corporation. Newhouse increased WDBO's talk programming and eventually stopped playing music on AM 580, but continued WWKA's country format. WWKA and WDBO were acquired by

Cox Communications Cox Communications, Inc. (also known as Cox Cable and formerly Cox Broadcasting Corporation, Dimension Cable Services and Times-Mirror Cable) is an American digital cable television provider, telecommunications and home automation services. It i ...

in 1997.Broadcasting & Cable Yearbook 1999 page D-97
/ref> Cox already owned ABC TV-affiliate

WFTV WFTV (channel 9) is a television station in Orlando, Florida, United States, affiliated with ABC. It is owned by Cox Media Group alongside independent station WRDQ (channel 27). Both stations share studios on East South Street (SR 15) in downto ...

. In 2012, WWKA tweaked its branding, dropping the ‘FM’ from its brand name.

References

External links

WWKA official website
* {{coord, 28.569, N, 81.054, W, type:landmark_region:US_source:FCC, display=title WKA Country radio stations in the United States Cox Media Group Radio stations established in 1952 1952 establishments in Florida