WRAD-FM (101.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Radford, Virginia Radford (formerly Lovely Mount, Central City, English Ferry and Ingle's Ferry) is an independent city in the U.S. state of Virginia. As of 2020, the population was 16,070 by the United States Census Bureau. For statistical purposes, the Bureau ...

, serving Pulaski and Montgomery Counties in Virginia. It

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

s a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

with co-owned WRAD at 1460

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

. Programming is also heard on

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

103.5 W278AJ in

Blacksburg, Virginia Blacksburg is an incorporated town in Montgomery County, Virginia, United States, with a population of 44,826 at the 2020 census. Blacksburg, as well as the surrounding county, is dominated economically and demographically by the presence of V ...

. WRAD-AM-FM are owned by

Monticello Media Monticello Media is a broadcast corporation that operates six radio stations and two translators in the Charlottesville, Virginia area. The company was formed in 2007 following the purchase of stations previously owned by Clear Channel Communic ...

LLC. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are on Lee Highway in Radford. WRAD-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 5,800

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on Lee Highway (

U.S. Route 11 {{Infobox road , country=USA , type=US , route=11 , map={{maplink, frame=yes, plain=yes, frame-align=center, frame-width=290, frame-height=330, type=line, from=U.S. Route 11.map , map_custom=yes , map_notes=US 11 in red, US 11E in blue, US 11W in ...

) in Fairlawn, Virginia, near the New River.

Programming

Much of the weekday schedule on WRAD-AM-FM is nationally syndicated. Hosts include

Brian Kilmeade Brian Kilmeade (born May 7, 1964) is an American television and radio presenter and political commentator for Fox News. On weekdays he co-hosts the morning show, ''Fox & Friends'', and he hosts the Fox News Radio program ''The Brian Kilmeade Sho ...

Charlie Kirk Charles J. Kirk (born 1993) is an American conservative activist and radio talk show host. He founded Turning Point USA with Bill Montgomery in 2012, and has served as its executive director since. He is the CEO of Turning Point Action, Stude ...

Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of ''The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commentar ...

Ben Shapiro Benjamin Aaron Shapiro (born January 15, 1984) is an American attorney, businessman, columnist, conservative political commentator, and media personality. At age 17, he became the youngest nationally syndicated columnist in the United States. ...

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American personal finance personality, radio show host, author, and businessman. An evangelical Christian, he hosts the nationally syndicated radio program ''The Ramsey Show''. Ramsey has ...

and

Red Eye Radio ''Red Eye Radio'' is a talk radio program currently hosted by Eric Harley and Gary McNamara. The program is syndicated nationwide by Westwood One, and originates from WBAP in the Dallas-Fort Worth metroplex. The show traces its history through ...

. Weekends feature shows on money, health, real estate, guns and technology. Weekend hosts include

Kim Komando Kimberly Ann Komando (born 1967) is the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websites, smartphone apps, and internet security. ...

and

Tom Gresham ''Gun Talk'' (also known as ''Tom Gresham's Gun Talk'') is an American syndicated radio program hosted by Tom Gresham. It currently runs on 270+ radio stations across the United States. Debuting in 1995, the show covers topics including firearms, ...

, as well as repeats of weekday shows. Most hours begin with an update from

Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...

History

The station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air in . At first, it was a

of WRAD

1460 AM The following radio stations broadcast on AM frequency 1460 kHz: 1460 AM is a Regional broadcast frequency. Argentina * LT29 in Venado Tuerto, Santa Fe * LU30 in Maipu, Buenos Aires * LU34 Pigüé, Buenos Aires * LRK204 in Yerba Buena, Tu ...

, which had begun in 1950. Over the years, the FM station tried several different formats, with new

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

s: WRIQ, WNRV-FM, WBXW, WWBU. In 2018, it returned to its original call letters, WRAD-FM, as it began simulcasting a

format with its AM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

. WRAD-AM-FM had been owned and operated by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...

, Inc. On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to

. The sale was approved December 1, 2018.Six areas radio stations sold
/ref>

References

External links

Talk Radio WRAD Online
* {{News/Talk Radio Stations in Virginia News and talk radio stations in the United States RAD-FM Radio stations established in 1965 1965 establishments in Virginia