WUNC (FM)
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WUNC (91.5 MHz) is a listener-supported
public radio Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing ...
station, serving the
Research Triangle The Research Triangle, or simply The Triangle, are both common nicknames for a metropolitan area in the Piedmont region of North Carolina in the United States, anchored by the cities of Raleigh and Durham and the town of Chapel Hill, home to ...
area of
North Carolina North Carolina () is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. The state is the List of U.S. states and territories by area, 28th largest and List of states and territories of the United ...
. It is licensed to
Chapel Hill Chapel Hill or Chapelhill may refer to: Places Antarctica * Chapel Hill (Antarctica) Australia *Chapel Hill, Queensland, a suburb of Brisbane *Chapel Hill, South Australia, in the Mount Barker council area Canada *Chapel Hill, Ottawa, a neighbou ...
and is operated by the
University of North Carolina at Chapel Hill A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United State ...
. On weekdays, WUNC carries
National Public Radio National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other n ...
,
American Public Media American Public Media (APM) is an American company that produces and distributes public radio programs in the United States, the second largest company of its type after NPR. Its non-profit parent, American Public Media Group, also owns and o ...
,
Public Radio Exchange The Public Radio Exchange (PRX) is a non-profit web-based platform for digital distribution, review, and licensing of radio programs. The organization is the largest on-demand catalogue of public radio programs available for broadcast and internet ...
, and BBC programming in an "all-news-and-information" format, including shows such as ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
'', ''
Morning Edition ''Morning Edition'' is an American radio news program produced and distributed by NPR. It airs weekday mornings (Monday through Friday) and runs for two hours, and many stations repeat one or both hours. The show feeds live from 5:00 to 9:00 A ...
'' and ''
Fresh Air ''Fresh Air'' is an American radio talk show broadcast on National Public Radio stations across the United States since 1985. It is produced by WHYY-FM in Philadelphia, Pennsylvania. The show's host is Terry Gross. , the show was syndicated to ...
''. On weekends, in addition to NPR weekend shows, WUNC broadcasts locally produced
folk music Folk music is a music genre that includes traditional folk music and the contemporary genre that evolved from the former during the 20th-century folk revival. Some types of folk music may be called world music. Traditional folk music has ...
programming. The longest-running continuously produced program offered by the station is ''Back Porch Music'', a weekly folk and
traditional music Folk music is a music genre that includes traditional folk music and the contemporary genre that evolved from the former during the 20th-century folk revival. Some types of folk music may be called world music. Traditional folk music has ...
program. WUNC holds periodic on-air
fundraiser Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gathe ...
s seeking listener contributions. The station operates five full-service FM repeater stations,
WFSS WFSS (91.9 FM) is a public radio station in Fayetteville, North Carolina broadcasting National Public Radio programming originating from WUNC. It was owned by Fayetteville State University until May 2015, when it was purchased by the Unive ...
from Fayetteville on 91.9;
WRQM WRQM (90.9 FM) is a radio station broadcasting National Public Radio (NPR) programming. Licensed to Rocky Mount, North Carolina and owned by the University of North Carolina at Chapel Hill, it serves the Rocky Mount area as a full-time satell ...
from Rocky Mount on 90.9; WBUX from
Buxton Buxton is a spa town in the Borough of High Peak, Derbyshire, England. It is England's highest market town, sited at some above sea level.Columbia Columbia may refer to: * Columbia (personification), the historical female national personification of the United States, and a poetic name for America Places North America Natural features * Columbia Plateau, a geologic and geographic region i ...
on 88.9; and WUNW-FM from
Welcome A welcome is a kind of greeting designed to introduce a person to a new place or situation, and to make them feel at ease. The term can similarly be used to describe the feeling of being accepted on the part of the new person. In some contexts ...
on 91.1. WUNC should not be confused with
WXYC WXYC (89.3 FM) is an American radio station broadcasting a college radio format. Licensed to Chapel Hill, North Carolina, United States, the station is run by students of the University of North Carolina at Chapel Hill. The station is owned by ...
, which is UNC's student radio station. As of June 2022, WUNC has the fourth highest ratings of any station in the Raleigh–Durham radio market.


History

WUNC was originally on the air for a brief time as an AM station in the 1940s, then returned to the air in 1952 as a student-run FM station with equipment from Jefferson Standard Broadcasting, which had operated
WBT-FM WBT-FM (99.3 MHz) is a commercial radio station licensed to Chester, South Carolina that primarily serves the western region of the Charlotte metropolitan area. The station is owned by Urban One. The station's programming primarily consists of s ...
for several years. The original station stayed on the air until a
lightning strike A lightning strike or lightning bolt is an electric discharge between the atmosphere and the ground. Most originate in a cumulonimbus cloud and terminate on the ground, called cloud-to-ground (CG) lightning. A less common type of strike, ground- ...
in 1970. WUNC
signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...
in its current incarnation on . It immediately became the state's second NPR member. One of its earliest shows was ''Gary Shivers on Jazz'', a jazz program produced by the station and syndicated regionally. (Shivers was the station's first program director and second General Manager.) WUNC had studios in Swain Hall on the UNC campus; it moved to a state-of-the-art studio near the Friday Center in 1999. Prior to its switch to a news and information format, the station was a multi-format station of
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
news,
classical music Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" al ...
, and
jazz music Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a maj ...
.
WRQM WRQM (90.9 FM) is a radio station broadcasting National Public Radio (NPR) programming. Licensed to Rocky Mount, North Carolina and owned by the University of North Carolina at Chapel Hill, it serves the Rocky Mount area as a full-time satell ...
began in 1992 as a separate NPR station under the call letters WESQ, licensed to
North Carolina Wesleyan College North Carolina Wesleyan University (NCWU) is a private Methodist university in Rocky Mount, North Carolina. It was founded in 1956. North Carolina Wesleyan also offers evening courses at its main Rocky Mount campus, as well as satellite locations ...
in Rocky Mount. NCWC set up the station to fill the void left by the closure of WVSP, an
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
public radio station licensed to Warrenton but which moved to Rocky Mount in 1985, shortly before it closed. WESQ offered a variety of music that included
country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, whi ...
and R&B. When Wesleyan opted to cut ties with the station in 1995, a group of Rocky Mount business leaders known as Friends of Down East Public Radio bought the station and relaunched it as WRQM on March 31, 1996. The station floundered for most of its existence, as there were just barely enough listeners in that area of the market for the station to be viable on its own. This caused a chronic shortage of financial support. In March 1999, it began airing most of WUNC's schedule; it became a full repeater of WUNC that October. WUND-FM in
Columbia Columbia may refer to: * Columbia (personification), the historical female national personification of the United States, and a poetic name for America Places North America Natural features * Columbia Plateau, a geologic and geographic region i ...
signed on March 24, 1999, bringing NPR programming to one of the few areas of North Carolina without a clear signal from a full-fledged NPR station. WUNW-FM in
Welcome A welcome is a kind of greeting designed to introduce a person to a new place or situation, and to make them feel at ease. The term can similarly be used to describe the feeling of being accepted on the part of the new person. In some contexts ...
signed on as a full-service FM station on 91.1 FM in December 2013, providing increased coverage of WUNC to suburban communities in Davidson County, located south of Greensboro and
Winston-Salem Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in ...
. On May 13, 2015, officials announced the acquisition of
WFSS WFSS (91.9 FM) is a public radio station in Fayetteville, North Carolina broadcasting National Public Radio programming originating from WUNC. It was owned by Fayetteville State University until May 2015, when it was purchased by the Unive ...
, a public radio station licensed to Fayetteville State University in Fayetteville. Simulcasting of WUNC began at 10:00 AM on May 13, 2015. The sale closed in November. On August 4, 2016, WUNC launched ''WUNC Music'', an
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...
format, on their HD2 channel and on their website.


Programming

Aside from ''Back Porch Music'', WUNC also produces
The People's Pharmacy
' with Joe and Terry Graedon, a nationally syndicated program first broadcast on WUNC in the early 1980s. From 1999 to 2020, it also aired '' The State of Things'', a regionally syndicated local affairs show. The network began offering
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosin ...
s for ''The State of Things'' and other locally produced news stories in September 2005. WUNC's main
radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enou ...
s are located in Chapel Hill near the Friday Center. In 2005, a second broadcast facility was opened in Durham's
American Tobacco Historic District The American Tobacco Historic District is a historic tobacco factory complex and national historic district located in Durham, Durham County, North Carolina. The district encompasses 14 contributing buildings and three contributing structures bui ...
. On October 17, 2005, ''The State of Things'' began production at the new Durham location and broadcasts live about once a month remotely from
Triad Stage Triad Stage is a regional theatre located at 232 South Elm Street, Greensboro, North Carolina. History Triad Stage began as the dream of creating a professional not-for-profit regional theater to serve the communities of the Triad. Co-found ...
in Greensboro. Other programs continue production in the Chapel Hill studios. Dick Gordon, former host of
WBUR WBUR-FM (90.9 FM) is a public radio station located in Boston, Massachusetts, owned by Boston University. It is the largest of three NPR member stations in Boston, along with WGBH and WUMB-FM and produces several nationally distributed program ...
's '' The Connection'', began hosting a new interview show called '' The Story with Dick Gordon'' on February 16, 2006, that was co-produced with and nationally syndicated by American Public Media. The show's final program aired on WUNC on October 11, 2013. ''
Talk of the Nation ''Talk of the Nation'' (''TOTN'') is an American talk radio program based in Washington D.C., produced by National Public Radio ( NPR) that was broadcast nationally from 2 to 4 p.m. Eastern Time. It focused on current events and controversial i ...
'' had been dropped by WUNC-FM earlier in the year. Today, in addition to the aforementioned current programs plus NPR staples such as ''
Morning Edition ''Morning Edition'' is an American radio news program produced and distributed by NPR. It airs weekday mornings (Monday through Friday) and runs for two hours, and many stations repeat one or both hours. The show feeds live from 5:00 to 9:00 A ...
,'' ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
,'' ''
Fresh Air with Terry Gross ''Fresh Air'' is an American radio talk show broadcast on National Public Radio stations across the United States since 1985. It is produced by WHYY-FM in Philadelphia, Pennsylvania. The show's host is Terry Gross. , the show was syndicated to ...
'' and '' Wait Wait... Don't Tell Me!,'' WUNC-FM also airs '' 1A'', '' The Takeaway,'' ''It's Been A Minute'' and '' Here and Now''. Many of these shows are distributed nationally by
American Public Media American Public Media (APM) is an American company that produces and distributes public radio programs in the United States, the second largest company of its type after NPR. Its non-profit parent, American Public Media Group, also owns and o ...
,
Public Radio Exchange The Public Radio Exchange (PRX) is a non-profit web-based platform for digital distribution, review, and licensing of radio programs. The organization is the largest on-demand catalogue of public radio programs available for broadcast and internet ...
, or
WNYC WNYC is the trademark and a set of call letters shared by WNYC (AM) and WNYC-FM, a pair of nonprofit, noncommercial, public radio stations located in New York City. WNYC is owned by New York Public Radio (NYPR), a nonprofit organization that ...
. WUNC is the home station of the American Homefront Project, which reports on military life and veterans issues.


HD programming

WUNC broadcasts in the
HD radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
format. Since the Summer of 2016, WUNC has aired WUNC Music on its HD2
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compres ...
. WUNC Music specializes in
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...
(AAA),
indie rock Indie rock is a subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the music they produ ...
, Americana, and music by North Carolina artists.


Transmitters

In 2005, to reflect its growth into a network, WUNC rebranded as "North Carolina Public Radio - WUNC". The call letters of the other stations are identified only during required
station identification Station identification (ident, network ID or channel ID or bumper) is the practice of radio and television stations and networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in th ...
s at the start of each hour. However, in recent years, it has largely reverted to using "WUNC" as its main on-air name, with "North Carolina Public Radio" as a secondary brand. WUNC's 100,000-
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
signal broadcasts from the PBS North Carolina
tower A tower is a tall structure, taller than it is wide, often by a significant factor. Towers are distinguished from masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting structures. Towers are specific ...
on
Terrells Mountain Terrells Mountain or Terrell's Mountain is a hill in Chatham County, North Carolina, about 5–10 miles southwest of Chapel Hill. Terrells Mountain contains several radio transmission antennas, the tallest of which stands at the summit and rises ...
in Chatham County, five miles west of Chapel Hill. In addition to its home market of the Research Triangle (
Raleigh Raleigh (; ) is the capital city of the state of North Carolina and the seat of Wake County in the United States. It is the second-most populous city in North Carolina, after Charlotte. Raleigh is the tenth-most populous city in the Southeas ...
,
Durham Durham most commonly refers to: *Durham, England, a cathedral city and the county town of County Durham *County Durham, an English county * Durham County, North Carolina, a county in North Carolina, United States *Durham, North Carolina, a city in N ...
and Chapel Hill), it also provides a strong city-grade signal to the eastern
Piedmont Triad The Piedmont Triad (or simply the Triad) is a metropolitan region in the north-central part of the U.S. state of North Carolina anchored by three cities: Greensboro, Winston-Salem, and High Point. This close group of cities lies in the Piedmo ...
, including
Greensboro Greensboro (; formerly Greensborough) is a city in and the county seat of Guilford County, North Carolina, United States. It is the List of municipalities in North Carolina, third-most populous city in North Carolina after Charlotte, North Car ...
and High Point. Terrells Mountain is roughly halfway between the Triangle and the Triad, and WUNC has long claimed Greensboro as part of its primary coverage area. WUNC provides much of the eastern Triad region a second choice for NPR programming alongside that market's primary NPR station,
WFDD WFDD (88.5 MHz) is an FM public radio station licensed to Winston-Salem, North Carolina. It is the National Public Radio (NPR) affiliate for the Greensboro/Winston-Salem/ High Point media market, also called the Piedmont Triad. Owned by ...
in
Winston-Salem Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in ...
. WRQM serves the far eastern portion of the Triangle market, as well as Greenville. WUND serves northeastern North Carolina and the
Outer Banks The Outer Banks (frequently abbreviated OBX) are a string of barrier islands and spits off the coast of North Carolina and southeastern Virginia, on the east coast of the United States. They line most of the North Carolina coastline, separating ...
, with WBUX covering southern Dare County. WUNW covers portions of Davidson County that aren't served by WUNC's main signal. WFSS is heard in the Fayetteville area. Combined, the six stations reach just over half of North Carolina's population, providing at least secondary coverage from the fringes of the
Charlotte Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...
suburbs to the Outer Banks.


Translators

While W216BE's primary station is WBUX, it is used to rebroadcast
WCPE WCPE (89.7 FM) in Raleigh, North Carolina, is a listener supported non-commercial, non-profit radio station, and the program contributor for The Classical Station, a classical music network. The station went on the air July 17, 1978, and switch ...
. Prior to 2016, WUNC leased WBUX to WCPE to carry its classical music programming; at that time, WUNC moved to the higher-power signal and WCPE's feed to the translator.


References


External links

* {{Coord, 35, 53, 59, N, 79, 0, 45, W, type:landmark, display=title University of North Carolina at Chapel Hill media UNC (FM) NPR member networks