WRUM (100.3 FM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...

, known as "Rumba 100.3." It airs a

Spanish-language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in the Am ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

featuring

Latin pop Latin pop (in Spanish and in Portuguese: Pop latino) is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. Originating in Spanish-speaking musicians, Latin ...

Reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American hip hop, ...

and

Tropical music Tropical music ( es, música tropical) is a term in the Latin music industry that refers to music genres deriving from or influenced by the Spanish-speaking areas of the Caribbean. It includes the islands of Cuba, Puerto Rico, The Dominican Republ ...

, and is owned by

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are on Maitland Center Parkway in Maitland. WRUM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...

(ERP) of 100,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is in

Bithlo Bithlo is a census-designated place and an unincorporated community in Orange County, Florida, United States. The population was 8,268 at the 2010 census, up from 4,626 at the 2000 census. It is part of the Orlando–Kissimmee Metropolitan St ...

, off Fort Christmas Road (Route 420). WRUM broadcasts using the

HD radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

hybrid format. The HD2 subchannel carries a bilingual CHR format, known as "Mega 97.1." The subchannel feeds an

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...

at 97.1 MHz.

History

The station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...

in 1950 as WKIS-FM, originally

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simul ...

ing WKIS (now

WYGM WYGM (740 AM broadcasting, AM) is a commercial radio, commercial radio station in Orlando, Florida, United States. It is owned by iHeartMedia and airs an sports radio, all sports radio format. Programming is simulcast on FM broadcasting, FM bro ...

). The two stations were owned by Central Florida Broadcasting and were

network affiliates In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or ...

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

. In 1971, the simulcast ended as WKIS and WKIS-FM were sold to separate companies, with the FM station acquired by the Shamrock Development Company. The new management installed a

progressive rock Progressive rock (shortened as prog rock or simply prog; sometimes conflated with art rock) is a broad genre of rock music that developed in the United Kingdom and United States through the mid- to late 1960s, peaking in the early 1970s. I ...

format, switching the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...

to WDIZ. Over time, the station's

playlist A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sev ...

focused on the top-selling albums and rock artists, as the station shifted to

album-oriented rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-orien ...

. In 1996, after stunting with sounds of a department store that included occasional talking, typewriter noises, and telephones ringing, the station switched to all

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as w ...

as WSHE.

San Antonio ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= State , subdivision_name1 = Texas , subdivision_ ...

-based

Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

(now iHeartMedia) acquired the station in 1997. On February 28, 2004, after stunting with the last two minutes of "

Hey Jude "Hey Jude" is a song by the English rock music, rock band the Beatles that was released as a non-album single in August 1968. It was written by Paul McCartney and credited to the Lennon–McCartney partnership. The single was the Beatles' fir ...

" by

The Beatles The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...

in a loop for only a single weekend, the station's call letters were then switched to WEBG. In 2005, the station flipped to a

tropical music Tropical music ( es, música tropical) is a term in the Latin music industry that refers to music genres deriving from or influenced by the Spanish-speaking areas of the Caribbean. It includes the islands of Cuba, Puerto Rico, The Dominican Republ ...

format, although over time,

and

would be mixed into the playlist.

WRUM-HD2

On April 19, 2017, WRUM-HD2 launched a bilingual CHR format, branded as ''Boom 97 Uno''. It was simulcast on

s at 97.1 FM: W246BT in Clermont (about 20 miles west of Orlando), and W246CK in

Kissimmee Kissimmee ( ) is the largest city and county seat of Osceola County, Florida, United States. As of the 2020 census, the population was 79,226. It is a Principal City of the Orlando-Kissimmee-Sanford, Florida, Metropolitan Statistical Area, wh ...

(a few miles south of Orlando). However, due to a trademark claim by Radio One (which uses the "Boom" brand for its

classic hip hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...

stations), the HD2 subchannel and FM translators were rebranded as ''Oi2 97 Uno'' (pronounced "Oidos") on May 4, 2017. On February 8, 2018, WRUM-HD2 became ''Mega 97.1''.Oi2 Returns to iHeart as Mega 97.1
''Radio Insight'' - February 8, 2018

Translators

References

External links

* * * * {{IHeartMedia

RUM Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Ph ...

IHeartMedia radio stations Radio stations established in 1950 1950 establishments in Florida Tropical music radio stations