WRTO-FM (98.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

"Mix 98.3") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to Goulds, Florida, and serving the

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...

Fort Lauderdale A fortification is a military construction or building designed for the defense of territories in warfare, and is also used to establish rule in a region during peacetime. The term is derived from Latin ''fortis'' ("strong") and ''facere'' ...

- Hollywood

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. The station airs a

tropical music Tropical music ( es, música tropical) is a term in the Latin music industry that refers to music genres deriving from or influenced by the Spanish-speaking areas of the Caribbean. It includes the islands of Cuba, Puerto Rico, The Dominican Republ ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

, broadcasting in

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...

. It is owned by Univision Radio under the name Univision Radio Illinois, Inc. WRTO-FM's studios and offices are in

Coral Gables, Florida Coral Gables, officially City of Coral Gables, is a city in Miami-Dade County, Florida. The city is located southwest of Downtown Miami. As of the 2020 U.S. census, it had a population of 49,248. Coral Gables is known globally as home to the ...

and the

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is off Coconut Palm Drive (SW 248th Street) in

Homestead Homestead may refer to: *Homestead (buildings), a farmhouse and its adjacent outbuildings; by extension, it can mean any small cluster of houses * Homestead (unit), a unit of measurement equal to 160 acres *Homestead principle, a legal concept t ...

. WRTO-FM is a Class C FM station with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...

(ERP) of 100,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s from a tower at 1407 feet (429 m) in

height above average terrain Height above average terrain (HAAT), or (less popularly) effective height above average terrain (EHAAT), is the vertical position of an antenna site is above the surrounding landscape. HAAT is used extensively in FM radio and television, as it i ...

(HAAT). The signal reaches from north of

Marathon Key Marathon is a city spread over Knight's Key, Boot Key, Key Vaca, Fat Deer Key, Long Point Key, Crawl Key and Grassy Key islands in the middle of the Florida Keys, in Monroe County, Florida, United States. As of the 2010 census, the city had a ...

. The station also broadcasts using the HD radio format. Its logo looks similar to

WKAQ-FM WKAQ-FM (104.7 MHz, "KQ105 FM") along with its satellite WUKQ-FM (98.7 MHz) are a pair of radio stations in Puerto Rico broadcasting a bilingual contemporary hit radio format. Licensed to San Juan, Puerto Rico, WKAQ-FM serves the eastern half of ...

San Juan, Puerto Rico San Juan (, , ; Spanish for "Saint John") is the capital city and most populous municipality in the Commonwealth of Puerto Rico, an unincorporated territory of the United States. As of the 2020 census, it is the 57th-largest city under the juri ...

and

KBBT KBBT (98.5 FM, "98.5 The Beat") is a rhythmic contemporary radio station serving the San Antonio, Texas area, but is licensed to Schertz. This station is owned by Uforia Audio Network under licensee Univision Radio Illinois, Inc. The station's ...

San Antonio, Texas ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= State , subdivision_name1 = Texas , subdivision_t ...

History

In February 1976, the station went on the air as WGLY. It was owned by the Fine Arts Broadcasting Company and aired a Contemporary Christian music format. WGLY could only operate with 1,100 watts from a height of 460 feet, limiting its signal to southern

Dade County, Florida Miami-Dade County is a county located in the southeastern part of the U.S. state of Florida. The county had a population of 2,701,767 as of the 2020 census, making it the most populous county in Florida and the seventh-most populous county in ...

. For a short time, the station switched to a

smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...

format. On November 1, 1984, the station changed to an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban conte ...

format as WTHM "Rhythm 98." In 1986, the station was bought by Mambisa Broadcasting, which also owned

AM 710 The following radio stations broadcast on AM frequency 710 kHz: 710 AM is a United States clear channel frequency. KIRO Seattle and WOR New York City share Class A status of 710 kHz. In Argentina * LRL202 in Buenos Aires. * LRA17 i ...

WAQI WAQI (710 AM) is a commercial radio station licensed to Miami, Florida, United States, featuring a Spanish-language talk format known as . Currently owned by Uforia Audio Network, the radio division of TelevisaUnivision, the station broadcast ...

, a

Spanish language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in th ...

news/talk outlet in Miami. On January 22, 1988, the FM station flipped to Spanish

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

, and on September 15, 1988, its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

was switched to WAQI-FM to match its AM sister station. On April 16, 1990, the station changed call letters to WRTO, to reflect its younger, more rhythmic sound. The call sign stands for "ritmo," the Spanish word for "rhythm." In the mid-1990s, the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

relaxed its rules which had limited the maximum power permitted for Class A FM frequencies. WRTO at 98.3 MHz, had been on a channel only for Class A stations. But it applied for and received a construction permit to greatly increase its power to 100,000 watts, to match other prominent Miami-area FM stations, and allowing it to become a Class C station. In 2003, the current owner, Univision Radio, acquired WRTO. On October 21, 2003, the call sign was changed to WRTO-FM,. The signal upgrade was completed a short time after Univision's take over. On June 24, 2010, the call letters switched to WURM, and on July 28, 2010, back to the current WRTO-FM.

References

External links

* {{Univision Communications RTO-FM Univision Radio Network stations 1976 establishments in Florida Radio stations established in 1976