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WRTB (95.3 FM, "The Bull") is a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to serve
Winnebago, Illinois Winnebago is a village in Winnebago County, Illinois. It is part of the Rockford-Winnebago Metropolitan Statistical Area. The population was 3,101 at the 2010 census, up from 2,958 in 2000. History James Weber Linn (1876–1939), educator ...
, and serving the
Rockford, Illinois Rockford is a city in Winnebago County, Illinois, located in the far northern part of the state. Situated on the banks of the Rock River, Rockford is the county seat of Winnebago County (a small portion of the city is located in Ogle County). ...
, market. Before flipping to country, WRTB used the
Bob FM BOB FM is the on-air brand of a number of FM radio stations in the United States and formerly in Canada. The BOB FM format mostly concentrates on album rock, alternative rock and pop hits from the 1980s and 90s, especially those popular during t ...
format from August 1, 2006 to February 21, 2014.


History

The stations call letters were WRVI beginning in 1967, then WYFE-FM from 1974–1985. Its sister station was WYFE-AM (now silent). Together they were known locally as "The Great Ones...AM 1150 and FM 95" airing 'gold' formats. From 1985-2000 the station was a popular oldies format with the call letters WKMQ. In 2000, the format was changed to classic hits as Y95 and call letters WYHY. The first lineup of WYHY featured Riley O Neil and Sky Drysdale, within the first ratings period the station went to #1. From 2002–03 the station evolved into a classic rock format, and syndicated Bob & Tom moved from sister WXRX. In the mid-2000s following the sale to Maverick Media, the station changed formats again to Bob FM and call letters to WRTB. On February 21, 2014, at 3:00 pm, WRTB changed their format to country, branded as "95.3 The Bull". The last song on 95.3 Bob FM was ''
Talk To Ya Later ''The Completion Backward Principle'' is the fifth studio album by the American rock group the Tubes. It is the group's first for Capitol Records. It was accompanied by a long form music video release of the same name, although it did not contain ...
'' by
The Tubes The Tubes are a San Francisco-based rock band. Their eponymous 1975 debut album included the single "White Punks on Dope," while their 1983 single "She's a Beauty" was a top-10 U.S. hit and its music video was frequently played in the early day ...
, while the first song on 95.3 The Bull was '' How Do You Like Me Now?!'' by
Toby Keith Toby Keith Covel (born July 8, 1961), known professionally as Toby Keith, is an American country music singer, songwriter, actor, and record producer. He released his first four studio albums—1993's ''Toby Keith'', 1994's ''Boomtown'', 1996' ...
.Bull Charges Into Rockford
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References


External links

* RTB Mass media in Rockford, Illinois {{Illinois-radio-station-stub