WROA (1390

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Gulfport, Mississippi Gulfport is the second-largest city in Mississippi after the state capital, Jackson. Along with Biloxi, Gulfport is the co-county seat of Harrison County and the larger of the two principal cities of the Gulfport-Biloxi, Mississippi Metropolitan ...

. It is owned by the Dowdy & Dowdy Partnership and broadcasts a

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The

radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

s and offices are on Lorraine Road in Gulfport. WROA uses its FM dial position in its moniker, "Merle 100.1." Merle refers to the late country artist

Merle Haggard Merle Ronald Haggard (April 6, 1937 – April 6, 2016) was an American country music singer, songwriter, guitarist, and fiddler. Haggard was born in Oildale, California, toward the end of the Great Depression. His childhood was troubled af ...

. By day, WROA is powered at 900

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s non-directional. To protect other stations on

1390 AM The following radio stations broadcast on AM frequency 1390 kHz: 1390 AM is a Regional broadcast frequency. Argentina * LR11 in La Plata, Buenos Aires * LRA6 in Valle de Uspallata, Mendoza (960 kHz. Defunct?) Guatemala (Channel 86) * ...

from interference at night, it reduces power to 35 watts at sunset. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on Bayou View Road in Gulfport, near the

Biloxi River The Biloxi River is a stream in the U.S. state of Mississippi. The Biloxi River is named for the Biloxi Indians The Biloxi tribe are Native Americans of the Siouan language family. They call themselves by the autonym ''Tanêks(a)'' in Siouan Bil ...

. The tower is shared with WLGF 107.1 FM and WGBL 96.7 FM. WROA is also heard on

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

W261CU at 100.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

.Radio-Locator.com/W261CU
/ref> The translator broadcasts from the WGCM AM tower at 250 watts.

History

On , the station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air. It was originally powered at 5,000 watts around the clock and carried a

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

format in the 1960s and 70s. In 1959, it was acquired by Charles and Morgan Dowdy, who served as president and general manager, respectively. Their names remain part of the current ownership's title. In 1964, WROA got an FM

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

, 107.1 WROA-FM (now WLGF). The FM station later stopped simulcasting WROA and began airing a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...

format. In March 2019, WROA changed its format from adult standards to

, branded as "Merle 100.1".

References

External links

* * ROA Country radio stations in the United States Radio stations established in 1955 1955 establishments in Mississippi {{Mississippi-radio-station-stub