WFVY (100.1 FM, "Froggy Valley 100.1") is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to serve

Lebanon, Pennsylvania Lebanon () is a city in and the county seat of Lebanon County, Pennsylvania, United States. The population was 26,814 at the 2020 census. Lebanon is located in the central part of the Lebanon Valley, east of Harrisburg and west of Reading. ...

. The station is owned by Forever Media with a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format. WFVY also broadcasts local high school sporting events, and

Hershey Bears The Hershey Bears are a professional ice hockey team based in Hershey, Pennsylvania, a town located 14 miles east of the state capital of Harrisburg. The current Bears club has played in the American Hockey League since the 1938–39 season maki ...

hockey games. WFVY shares studios with sister station WLBR (1270 AM). Both stations were owned by the Lebanon Broadcasting Company prior to the sale to Forever Media.

History

The

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

granted Lebanon Broadcasting Company a construction permit a new FM station on 104.1 MHz on July 26, 1947, with the WLBR-FM call sign. The station signed on for the first time in 1948. On March 24, 1949, the FCC reassigned the station to 100.1 MHz. The FCC then granted the station its first license on April 15, 1949. The station's

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

was changed to WUFM effective October 29, 1974. The format changed to soft rock. On November 27, 1992, the station changed call signs to WQIC, rebranded as "Q-100" and changed to a

Top-40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "conte ...

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

hybrid format. "Q-100" was an affiliate of

Open House Party ''Open House Party'' (often referred to as "OHP") is an American radio show hosted by Kannon (Saturday) and Joe Breezy (Sunday), branded as "The Biggest Party on the Planet!", playing contemporary hit music. From its inception in September 1987, ...

. In March 1997, the station dropped the "Q-100" branding and returned to an Adult Contemporary format. After over 70 years of family ownership, Lebanon Broadcasting president Robert Etter announced on August 23, 2019, that he would be selling WLBR and WQIC to Holidaysburg-based Forever Media for $1.225 million. The transaction was finalized on December 31, 2019. On February 25, 2020, the station's call sign was changed to WFVY. Despite this, the station continued to use WQIC in its branding for a short time. On May 19, 2020, WFVY changed formats from adult contemporary to country, branded as "Froggy Valley 100.1". It was announced on October 12, 2022 that Forever Media is selling 34 stations, including WFVY and WLBR, to State College-based Seven Mountains Media for $17.3 million, pending FCC approval.

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References

External links

* * {{Hershey Bears FVY Radio stations established in 1949 1949 establishments in Pennsylvania Country radio stations in the United States