WMXY (98.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

"Mix 98.9") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Youngstown, Ohio Youngstown is a city in the U.S. state of Ohio, and the largest city and county seat of Mahoning County. At the 2020 census, Youngstown had a city population of 60,068. It is a principal city of the Youngstown–Warren metropolitan area, whi ...

. It broadcasts a mainstream

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

and switches to all- Christmas music for much of November and December. WMXY is owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

It is the Youngstown

network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

for the ''

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ar, دليلة, Dalīlah; grc, label= Greek, Δαλιδά, Dalidá) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved ...

'' syndicated music and call-in show in the evening, and carries the Ellen K Weekend Show Saturdays and

Casey Kasem Kemal Amin "Casey" Kasem (April 27, 1932 – June 15, 2014) was an American disc jockey, actor, and radio personality, who created and hosted several radio countdown programs, notably ''American Top 40''. He was the first actor to voice No ...

's classic American Top 40 on Sundays. WMXY has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...

(ERP) of 5,900

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is off South Avenue in

Boardman, Ohio Boardman Township is one of the fourteen townships of Mahoning County, Ohio, United States. The population was 40,213 at the 2020 census. A suburb directly south of Youngstown, it is the second largest municipality in the Youngstown–Warren ...

.Radio-Locator.com/WMXY
/ref> WMXY broadcasts in the HD Radio hybrid format. The HD-2 digital subchannel carries an

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commerci ...

format branded as "Indie Radio."

History

WKBN-FM

The station first signed on the air on August 26, 1947. It began as WKBN-FM, a sister station to WKBN (AM 570), and six years later, would be joined by

WKBN-TV WKBN-TV (channel 27) is a television station in Youngstown, Ohio, United States, affiliated with CBS. It is owned by Nexstar Media Group alongside low-power Fox affiliate WYFX-LD (channel 62); Nexstar also provides certain services to ABC affi ...

. The two radio stations are co-owned to this day, although the TV station was spun off to a different owner in 1997. In the station's earliest years, WKBN-FM and WKBN would mostly

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simulta ...

. The two stations were CBS Radio

Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

s, carrying CBS's schedule of dramas, comedies, news, sports and other network programming. Eventually, as network programming moved from radio to television, WKBN-AM-FM switched to a middle of the road format of popular music, news, sports and talk in the 1950s. By the mid-60s, the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

began requiring FM stations to carry different programming from their AM stations for most of the day. WKBN-FM became a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...

outlet. It was mostly

automated Automation describes a wide range of technologies that reduce human intervention in processes, namely by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machines ...

, airing quarter hour sweeps of mostly instrumental

cover version In popular music, a cover version, cover song, remake, revival, or simply cover, is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of popular adult hits, as well as

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

and Hollywood show tunes. It later began calling itself "Stereo 99" after installing

FM stereo FM broadcasting is a method of radio broadcasting using frequency modulation (FM). Invented in 1933 by American engineer Edwin Armstrong, wide-band FM is used worldwide to provide high fidelity sound over broadcast radio. FM broadcasting is capa ...

equipment. The format proved quite successful, playing in many Youngstown area stores and offices. Like many

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

stations nationwide, it was at its peak of profitability from the late 1960s through the mid-1980s.

WMXY

By the mid-80s, the audience for easy listening was aging while advertisers usually seek young to middle aged customers. WKBN switched from its easy listening format to

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

by 1989. Most of the dayparts remained automated, however, and the Stereo 99 moniker remained. By the end of the 20th century, the station needed to further brighten up its image and sound more youthful. WKBN-FM changed its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

to WMXY and adopted the slogan "Mix 98.9", with a

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

format. In early 2012, WMXY adjusted its music mix back to mainstream AC, using Clear Channel's

Premium Choice The majority of programming syndicated by iHeartMedia is distributed through its subsidiary, Premiere Networks, owned by the company since 1999 and purchased by antecedent Jacor in 1997. However, several music and talk shows originated on iHeartM ...

AC music logs and continuing to carry

at night. On Saturdays and Sundays, the station would switch over to the "Time Warp Weekend", where all music heard was from the 80s and early 90s.

References

External links

* {{coord, 41.057, N, 80.645, W, type:landmark_region:US_source:FCC, display=title MXY Mainstream adult contemporary radio stations in the United States IHeartMedia radio stations Radio stations established in 1947 1947 establishments in Ohio