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WMLL (96.5 FM; "96.5 The Mill") is an American
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to
Bedford, New Hampshire Bedford is a town in Hillsborough County, New Hampshire, United States. At the 2020 census, the population was 23,322, reflecting a growth of 10% from 2010. Bedford is a suburb of Manchester, New Hampshire's largest city. History In 1733, th ...
, with studios located on Commercial Street in
Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The ...
,
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
. WMLL is owned by Saga Communications, via subsidiary Saga Communications of New England LLC.


History

The 96.5 FM frequency first signed on in May 1996 with test broadcasts under the call letters WAEF. Regular broadcasting began on June 27, with a rock format branded "96.5 The Fox;" the call letters were soon changed to WOXF. The station was originally owned by Donna MacNeil. On July 1, 1997, Saga Communications announced that it had signed a time brokerage agreement to take over WOXF's operations; on July 29, Saga relaunched the station as "Cool 96.5," an
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as w ...
station. The call letters were changed to WQLL on August 15, 1997; that month, Saga bought the station outright in a $3.3 million deal that was concluded on November 21, 1997. The station switched to
classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...
, branded as "96.5 The Mill", in March 2005; on March 17, the call letters became WMLL. In August 2011, WMLL shifted to a
classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...
format. In October 2016, WMLL returned to classic rock, branded as "Iconic Rock".


References


External links

* * {{DEFAULTSORT:Wmll MLL Manchester, New Hampshire Bedford, New Hampshire Hillsborough County, New Hampshire Classic rock radio stations in the United States Radio stations established in 1996 1996 establishments in New Hampshire