WMAC (940 kHz, "News Talk 940") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

Class B AM

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Macon, Georgia Macon ( ), officially Macon–Bibb County, is a consolidated city-county in the U.S. state of Georgia. Situated near the fall line of the Ocmulgee River, it is located southeast of Atlanta and lies near the geographic center of the state of G ...

. It is owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

and airs a

news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

. The studios and offices are on Mulberry Street in Macon. It is one of the oldest radio stations in Georgia. WMAC is a primary entry point for the

Emergency Alert System The Emergency Alert System (EAS) is a national warning system in the United States designed to allow authorized officials to broadcast emergency alerts and warning messages to the public via cable, satellite, or broadcast television, and bot ...

(EAS). WMAC is a Class B radio station, powered at 50,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s by day with a non-directional signal. It can be heard from Albany to the suburbs of

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...

. But because it broadcasts on

AM 940 AM or Am may refer to: Arts and entertainment Music * A minor, a minor scale in music * ''A.M.'' (Chris Young album) * ''A.M.'' (Wilco album) * ''AM'' (Abraham Mateo album) * ''AM'' (Arctic Monkeys album) * AM (musician), American musicia ...

, a clear channel frequency reserved for XEQ in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

, WMAC reduces its power at night to 10,000 watts, and uses a directional five-

tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...

, concentrating the signal in

Central Georgia Central Georgia is the area containing the metropolitan region surrounding the city of Macon, in Bibb County in the U.S. state of Georgia. It abuts the Atlanta metropolitan area, just to the north. Similar and coextensive names for this region i ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is located on Forsyth Road (

U.S. Route 41 U.S. Route 41, also U.S. Highway 41 (US 41), is a major north–south United States Numbered Highway that runs from Miami, Florida, to the Upper Peninsula of Michigan. Until 1949, the part in southern Florida, from Naples to Miami, ...

) in Macon.

Programming

Much of WMAC's schedule is made up of

nationally syndicated Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where ...

conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...

shows, most of them from the co-owned Westwood One Network. Weekdays begin with two information shows, America in the Morning and First Light, followed by

Chris Plante Chris Plante (born December 12, 1959) is a syndicated radio talk show host, based at WMAL Radio in Washington D.C., and heard on the Westwood One Network. He is also a frequent guest on both Fox News and Fox Business. Chris Plante is the s ...

Mark Levin Mark Reed Levin (; born September 21, 1957) is an American lawyer, author, and radio personality. He is the host of syndicated radio show '' The Mark Levin Show'', as well as '' Life, Liberty & Levin'' on Fox News. Levin worked in the admin ...

Michael Savage Michael Alan Weiner (born March 31, 1942), known by his professional name Michael Savage, is a far-right author, conspiracy theorist, political commentator, activist, and former radio host. Savage is best known as the host of '' The Savage Na ...

and

Red Eye Radio ''Red Eye Radio'' is a talk radio program currently hosted by Eric Harley and Gary McNamara. The program is syndicated nationwide by Westwood One, and originates from WBAP in the Dallas-Fort Worth metroplex. The show traces its history throug ...

. From

Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. ...

, WMAC carries

Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of '' The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commen ...

in late evenings. On weekends, WMAC carries tech expert

Kim Komando Kimberly Ann Komando (born 1967) is the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websites, smartphone apps, and internet security. ...

and consumer advocate

Clark Howard Clark Brian Howard (born June 20, 1955) is a popular consumer expert and podcast host of ''The Clark Howard Show''. Life and career Howard grew up in Atlanta, Georgia. His parents, Bernard and Joy Garson Howard, were prominent members of Atl ...

. Some weekend hours are paid

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...

. Most hours begin with world and national news from

Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...

. Local news and weather updates are provided by Channel 13 WMAZ-TV.

History

Early years

This station started out as part of a radio experiment by

Mercer University Mercer University is a private research university with its main campus in Macon, Georgia. Founded in 1833 as Mercer Institute and gaining university status in 1837, it is the oldest private university in the state and enrolls more than 9,000 s ...

professor C.R. Fountain's physics class in 1910. On October 30, 1922, Mercer obtained a commercial license under the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...

WMAZ. The university soon found itself in over its head operating a radio station. In 1927, it sold WMAZ to the Macon Junior Chamber of Commerce, forerunner of the Macon

Jaycees The United States Junior Chamber, also known as the Jaycees, JCs or JCI USA, is a leadership training, service organization and civic organization for people between the ages of 18 and 40. It is a branch of Junior Chamber International (JCI). ...

. A group of Macon businessmen formed the Southeastern Broadcasting Company and leased the station in 1929 before buying it outright in 1935. In the 1930s, WMAZ was a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...

, broadcast on 1180

kilocycle The cycle per second is a once-common English name for the unit of frequency now known as the hertz (Hz). The plural form was typically used, often written cycles per second, cycles/second, c.p.s., c/s, or, ambiguously, just cycles (Cy./Cyc.). T ...

s, first at 500 watts, and later at 1,000 watts, but required to

sign off A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or me ...

at sunset to protect

WCAU WCAU (channel 10) is a television station in Philadelphia, Pennsylvania, United States, airing programming from the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Mount Laurel, New Jer ...

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since ...

. In 1937, WMAZ became a

CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broad ...

Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or ...

, carrying its schedule of dramas, comedies, news, sports,

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio drama ...

game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, ...

s and

big band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s ...

broadcasts during the "

Golden Age of Radio The Golden Age of Radio, also known as the old-time radio (OTR) era, was an era of radio in the United States where it was the dominant electronic home entertainment medium. It began with the birth of commercial radio broadcasting in the earl ...

." It broadcast the

Soap Box Derby The Soap Box Derby is a youth soapbox car racing program which has been run in the United States since 1933. World Championship finals are held each July at Derby Downs in Akron, Ohio. Cars competing in this and related events are unpowered, ...

live. By the late 1930s, WMAZ was permitted to remain on the air after sundown, but at reduced power to protect WCAU. In 1941, with the enactment of the

North American Regional Broadcasting Agreement The North American Regional Broadcasting Agreement (NARBA, es, Convenio Regional Norteamericano de Radiodifusión) refers to a series of international treaties that defined technical standards for AM band (mediumwave) radio stations. These agreem ...

(NARBA), WMAZ moved to its current 940 kHz, a better spot on the dial. The power was boosted to 5,000 watts around the clock, and by 1950 it increased to 10,000 watts.

FM and TV stations

In 1947, Macon's first FM station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...

, 99.1 WMAZ-FM (now WDEN-FM). WMAZ-FM mostly

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simul ...

its AM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

for its first couple of decades. In 1953, the Southeastern Broadcasting Company added Macon's first

VHF Very high frequency (VHF) is the ITU designation for the range of radio frequency electromagnetic waves (radio waves) from 30 to 300 megahertz (MHz), with corresponding wavelengths of ten meters to one meter. Frequencies immediately below VHF ...

TV station, Channel 13 WMAZ-TV. Because 940 WMAZ was a CBS affiliate, WMAZ-TV also ran CBS TV shows, with a secondary affiliation with ABC and the

DuMont Television Network The DuMont Television Network (also known as the DuMont Network, DuMont Television, simply DuMont/Du Mont, or (incorrectly) Dumont ) was one of America's pioneer commercial television networks, rivaling NBC and CBS for the distinction of being ...

. In the 1950s, as network programming moved from radio to TV, WMAZ-AM-FM switched to a

full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * Ful ...

middle of the road format of popular adult music, news and sports. In the late 1950s, WMAZ-AM-FM-TV produced middle Georgia's first radio-television

for the 24th Annual Bibb County Spelling Bee. In 1958, 940 WMAZ's daytime power was boosted to 50,000 watts.Broadcasting Yearbook 1960 page A-141
/ref> That made it the second-most powerful station in Georgia, after WSB 750 in Atlanta, powered at 50,000 watts around the clock. In the 1960 edition of '' Broadcasting Yearbook'', an advertisement said 50,000 watt WMAZ is "the only station to cover completely the rich, 31-county Middle Georgia market."

Ownership changes

Southeastern sold WMAZ-AM-FM-TV to Southern Broadcasting Corporation in 1963, which merged with the News-Piedmont Company to form

Multimedia, Inc. Multimedia, Inc. was a media company that owned 12 daily newspapers, 49 weekly newspapers, two radio stations, five television stations, and a cable television system division. The company was headquartered in Greenville, South Carolina. Histor ...

in 1967. In 1974, WMAZ-AM-FM-TV moved to a new studio facility on Gray Highway in Macon. Throughout the 1980s, the station had an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format until 1989 when it switched back to its former MOR format. Multimedia merged with

Gannett Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Washington, D.C., metropolitan area.Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

. In 2015, WMAC switched To Westwood One News from

ABC News Radio ABC News Radio is the news radio service of ABC Audio, a division of ABC News in the United States. Formerly known as ABC Radio News, ABC News Radio feeds, through Skyview Networks, five minute newscasts on the hour and news briefs at half-pas ...

due to a corporate change by Cumulus Media. In August 2020, Westwood One News shut down; so WMAC aligned with

for national news. As the news department was scaled back due to budget cuts, news and weather updates began to be supplied by former sister station WMAZ-TV Channel 13.

References

External links

FCC History Cards for WMACNews Talk 940 WMAC official website
{{Cumulus Media News and talk radio stations in the United States MAC Radio stations established in 1922 Cumulus Media radio stations 1922 establishments in Georgia (U.S. state) Radio stations licensed before 1923 and still broadcasting