WKHX-FM (101.5 FM) is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Marietta, Georgia Marietta is a city in and the county seat of Cobb County, Georgia, United States. At the 2020 census, the city had a population of 60,972. The 2019 estimate was 60,867, making it one of Atlanta's largest suburbs. Marietta is the fourth largest ...

, featuring a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format known as "New Country 101.Five". Owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

, the station serves the

Atlanta metropolitan area Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the U.S. state of Georgia and th ...

. WKHX-FM's studios are located in

Sandy Springs Sandy Springs is a city in northern Fulton County, Georgia and an inner ring suburb of Atlanta. The city's population was 108,080 at the 2020 census, making it Georgia's seventh-largest city. It is the site of several corporate headquarters, i ...

, while the transmitter is located west of

Emory University Emory University is a private research university in Atlanta, Georgia. Founded in 1836 as "Emory College" by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory, Emory is the second-oldest private institution of ...

, in unincorporated

DeKalb County DeKalb County may refer to one of several counties in the United States, all of which were named for Baron Johan DeKalb: * DeKalb County, Alabama * DeKalb County, Georgia * DeKalb County, Illinois * DeKalb County, Indiana * DeKalb County, Mis ...

. In addition to a standard

analog transmission Analog transmission is a transmission method of conveying information using a continuous signal which varies in amplitude, phase, or some other property in proportion to that information. It could be the transfer of an analog signal, using an an ...

, WKHX-FM broadcasts over two HD Radio subchannels, and is available online.

History

101.5 signed on as WBIE-FM on November 11, 1959. under the ownership of Marietta Broadcasting. Initially, WBIE simulcast the variety programming of its sister station

AM 1080 The following radio stations broadcast on AM frequency 1080 kHz: 1080 AM is a United States clear-channel frequency. KRLD Dallas, WTIC Hartford and KOAN Anchorage share Class A status on 1080 AM. In Argentina * Claridad in Monte Grande, ...

WBIE, but in February 1968 it adopted a full-time country music format. The station manager at the time, James M. Wilder, has a technology laboratory building named after him at Southern Polytechnic State University in Marietta. Initially, WBIE-FM was powered at 3,500 watts, only heard in and around Marietta. In the 1970s, WBIE-FM boosted its power to the legal maximum of 100,000 watts, and became audible in Metro Atlanta. Its AM companion at 1080 switched its format to Adult Standards and its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...

to WCOB. The power boost made WBIE-FM a candidate to be bought by a large broadcasting company anxious for a strong FM signal in the growing Atlanta radio market. "Kicks 101.5" debuted in November 1981 after

Capital Cities Communications Capital Cities/ABC Inc. was an American media company. It was founded in 1985 when Capital Cities Communications purchased the much larger American Broadcasting Company. It eventually proposed a merger of equals with The Walt Disney Company and ...

purchased WBIE-FM. Capital Cities switched WBIE-FM's call letters to WKHX and made the station a contender in the Atlanta ratings. In 1987, WKHX programming began to be simulcast on Capital Cities-owned AM 590, formerly known as WAGA and WPLO. The AM station became WKHX, while 101.5 added an FM suffix, becoming WKHX-FM. Today, AM 590 is

Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk program ...

WDWD, owned by

Salem Media Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American radio broadcaster, Internet content provider, and magazine and book publisher formerly based in Camarillo, California (moved most operations to Ir ...

. Capital Cities took over ABC, including its television and radio stations, in 1985. In 1995, ABC bought WKHX-FM's rival country station, WYAY. Eventually, WYAY switched to news programming, and today is

Christian Contemporary Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...

-formatted WAKL after being sold to the

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, Tennessee, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest ...

in 2019. In December 2006, WKHX-FM got a new country music competitor in WUBL, owned by

Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

(now

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

). WKHX-FM and other ABC Radio stations were acquired by

Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country. Only iHeartMedia and Cumulus Media ...

in 2007, which was absorbed into

in September 2011. In October 2011, WKHX-FM modified its

playlist A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sev ...

from playing only "new country" music to mixing in some older hits from the 1990s to the present. On November 13, 2019, WKHX began running liners promoting a "big announcement" to come at 3 p.m. the following day. Several liners had a wolf-howling sound effect, a nod to rumors on radio news websites (based on web domains registered by Cumulus as far back as September) that the station was to rebrand as "The Wolf". At the promised time, the station rebranded, but instead as "New Country 101.Five", and also introducing a new morning show host, JJ Kincaid, to team with existing co-host Dallas McCade, with the show being branded as "Kincaid and Dallas".WKHX Becomes New Country 101.5
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Former logo

References

External links

* {{Cumulus Media HD Radio stations KHX-FM Cumulus Media radio stations Radio stations established in 1968 Country radio stations in the United States Former subsidiaries of The Walt Disney Company