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WILM-LD (channel 10) is a low-power
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the eart ...
in
Wilmington, North Carolina Wilmington is a port city in and the county seat of New Hanover County in coastal southeastern North Carolina, United States. With a population of 115,451 at the 2020 census, it is the eighth most populous city in the state. Wilmington is t ...
, United States, owned by the Capitol Broadcasting Company. The station's studios are located on Wrightsville Avenue (
US 76 U.S. Route 76 (US 76) is an east–west U.S. highway that travels for approximately from Chattanooga, Tennessee, to Wrightsville Beach, North Carolina. Route description , - , TN , 8.9 , 14.3 , - , GA , 150.7 , 242.5 , - , SC , 297.9 , 479.4 ...
) in Wilmington, and its transmitter is located in Delco, North Carolina. Master control and some internal operations are based at the facilities of sister station,
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
affiliate and company flagship WRAL-TV in Raleigh. On December 31, 2016, WILM lost its
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
affiliation to a digital subchannel of ABC affiliate WWAY (channel 3) and became an independent station.


History

The current station is actually the second TV outlet to have the WILM calls. WILM-TV (proposed for Wilmington, Delaware) was granted a construction permit in 1953, but never made it to the air, surrendering its license in 1955. WILM would have broadcast on channel 83, the only U.S. TV station in history to be allocated the very top of the UHF spectrum. The station began on April 3, 1989 as independent outlet W10BZ. It aired an
analog Analog or analogue may refer to: Computing and electronics * Analog signal, in which information is encoded in a continuous variable ** Analog device, an apparatus that operates on analog signals *** Analog electronics, circuits which use analog ...
signal on VHF channel 10 from a transmitter near the studios. W10BZ changed its call sign to WSSN-LP in 1995 when it joined the United Paramount Network (
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which pr ...
). In 1999, Capitol Broadcasting acquired the station. On March 23, 2000, it became a CBS affiliate, filling a void created when previous CBS affiliate WJKA changed its calls to WSFX-TV and dropped the network to join Fox. WSSN changed its call sign to WILM-LP on that date as well. Before WILM gained the CBS affiliation, programming from that network was seen in Wilmington on cable from WNCT-TV in Greenville,
WBTW WBTW (channel 13) is a television station licensed to Florence, South Carolina, United States, serving the Pee Dee and Grand Strand regions of South Carolina as an affiliate of CBS. The station is owned by Nexstar Media Group, and maintains ...
in Florence, South Carolina, or WRAL. WILM retained its UPN affiliation on a secondary basis until the network shut down and merged with
The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on terrestrial television, broadcast television on January 11, 1995, as a joint venture be ...
. After UPN and The WB merged to form
The CW ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
on September 18, 2006, cable-only WB 100+ affiliate " WBW" joined the new network through The CW Plus cable group. Fox's sister programming service
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
was formed around the same time and aligned with new sign-on
W47CK W47CK (channel 47) is a defunct low-power television station licensed to Shallotte, North Carolina, United States, which served the Wilmington area as an affiliate of MyNetworkTV. Owned by Timothy McIver, the station maintained a transmitter ...
, leaving WILM as a full-time CBS station. The station's low-powered digital signal began broadcasting on UHF channel 40 in August 2008. This increased the station's
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...
from its former 75
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
s (analog VHF) to 15 kW (digital UHF) which is the highest power available for U.S. low-power digital television. WILM's new transmitter was no longer centrally located in Wilmington itself but located alongside other local broadcast sites in Delco. WILM is one of five Wilmington commercial television stations that agreed to end analog transmissions early and became digital-only on September 8, 2008. This move was intended to make the area the first all-digital
market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...
in the United States. On that date, WILM shut down its analog signal along with four other Wilmington television stations as part of the voluntary early digital transition. If this agreement had not happened, the decision to shut off analog transmission at any time would have been voluntary for WILM because
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
(FCC) regulations exempted low-power television stations from the 2009 analog shutdown. Its analog channel 10 identification is still used as its
virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered via digits on a receiver's ...
using
PSIP The Program and System Information Protocol (PSIP) is the MPEG (a video and audio industry group) and privately defined program-specific information originally defined by General Instrument for the DigiCipher 2 system and later extended for the AT ...
. In 2015, WILM signed on a translator on channel 24, WILT-LD, to better serve areas such as Monkey Junction, Carolina Beach, and Wrightsville Beach south to
Southport Southport is a seaside town in the Metropolitan Borough of Sefton in Merseyside, England. At the 2001 census, it had a population of 90,336, making it the eleventh most populous settlement in North West England. Southport lies on the Iris ...
and Oak Island. In January 2016, sister station and Capitol Broadcasting flagship WRAL announced it would drop its CBS affiliation due to a contract impasse, effective February 29, 2016. Immediately, WRAL struck a pending affiliation agreement to switch to NBC. On March 30, 2016, CBS announced it would pull its affiliation from WILM and transfer it to the second subchannel of WWAY on January 1, 2017. WILM subsequently became an independent station, adding additional syndicated programming, and promising increased coverage of local college sports.


Programming


Syndicated programming

Syndicated programming on WILM-LD includes '' Dr. Phil'', '' The Doctors'', ''
Rachael Ray Rachael Domenica Ray (born August 25, 1968) is an American cook, television personality, businesswoman, and author. She hosts the syndicated daily talk and lifestyle program '' Rachael Ray'', and the Food Network series ''30 Minute Meals'' ...
'' and ''
The Big Bang Theory ''The Big Bang Theory'' is an American television sitcom created by Chuck Lorre and Bill Prady, both of whom served as executive producers on the series, along with Steven Molaro, all of whom also served as head writers. It premiered on C ...
'' (which used to air its first-run episodes on WILM-LD through CBS from 2007 to 2016).


Newscasts

WILM-LD simulcasts WRAL's newscasts weekday mornings from 6:00 a.m. to 7:00 a.m. and at 6:00 p.m., with local weather inserts for the Wilmington area. This practice dates to its tenure with CBS; its studios were not large enough for a full-fledged news department. From March 10, 2008 until February 27, 2009 through a news share agreement, WWAY produced a prime time newscast weeknights at 7 p.m.


Technical information


Subchannels

The station's digital signal is
multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource - a ...
:


Translator


References


External links


WILM-LDWRAL-TV
* {{Capital Broadcasting Independent television stations in the United States MeTV affiliates Stadium (sports network) affiliates Capitol Broadcasting Company Television channels and stations established in 1989 ILM-LD Low-power television stations in the United States 1989 establishments in North Carolina