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WGTR (107.9 FM) is a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
radio station owned by iHeartMedia. Licensed to Bucksport, South Carolina, it serves the
Myrtle Beach Myrtle Beach is a resort city on the east coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as "The Grand Strand" in the northeastern part of the state. Its ...
area. The station is licensed by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
(FCC) to broadcast with an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...
(ERP) of 20,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
s. WGTR goes by the name The Gator and its current slogan is "#1 For New Country, Gator 107.9". Its studios are located on the U.S. 17 Bypass in
Myrtle Beach Myrtle Beach is a resort city on the east coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as "The Grand Strand" in the northeastern part of the state. Its ...
, and its transmitter is in Murrells Inlet.


History

The station went on the air as WGTR on January 19, 1993 with its
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format. In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence, South Carolina-based Atlantic Broadcasting, including WGTR. Qantum Communications Inc. purchased Myrtle Beach's Root Communications Group LP stations in 2003. In Fall 2013, two-time Country Music Association award winner Jeff Roper became morning host and program director. Adam Dellinger, the show producer, worked with Roper in
Greensboro, North Carolina Greensboro (; formerly Greensborough) is a city in and the county seat of Guilford County, North Carolina, United States. It is the List of municipalities in North Carolina, third-most populous city in North Carolina after Charlotte, North Car ...
and
San Antonio, Texas ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= State , subdivision_name1 = Texas , subdivision_t ...
. Roper left the station for
KSAT-TV KSAT-TV (channel 12) is a television station in San Antonio, Texas, United States, affiliated with ABC. Owned by Graham Media Group, the station maintains studios on North St. Mary's Street on the northern edge of downtown, and its transmitte ...
in San Antonio the next summer and was replaced in the morning by Zac Davis. The current iteration of the morning show includes Adam Dellinger, now Program Director, and Bri Prosser. On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WGTR, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale of WALK AM- FM in Patchogue, New York to Connoisseur Media via Qantum. According to FCC records, the transaction was consummated on September 9, 2014. Gator 107.9 features a local morning show, as
Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany Regions of Italy, region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilan ...
/
Dillon Dillon may refer to: People *Dillon (surname) * Dillon (given name) * Dillon (singer) (born 1988), Brazilian singer *Viscount Dillon, a title in the Peerage of Ireland Places Canada *Dillon, Saskatchewan United States *Dillon Beach, Californi ...
based sister station WEGX Eagle 92.9 carries
The Bobby Bones Show ''The Bobby Bones Show'' is an American nationally syndicated country music radio show aired during the morning drive. The Bobby Bones Show originated in Austin, Texas, but now originates from studios at WSIX-FM in Nashville. The show is syndic ...
. Gator 107.9 is the host of the Carolina Country Music Fest. A yearly festival that normally takes place for three days in June in Myrtle Beach. The festival is held on the grounds of the former Myrtle Beach Pavilion.


References


External links


Official website
* GTR Radio stations established in 1993 1993 establishments in South Carolina IHeartMedia radio stations {{SouthCarolina-radio-station-stub