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WFVL is a K-Love-affiliated
Contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
in the Fayetteville, North Carolina, United States, market which broadcasts on 102.3 FM.


History

Prior to March 9, 1998, this station was a
Country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while ...
station in
Lumberton, North Carolina Lumberton is a city in Robeson County, North Carolina, United States. As of 2020, its population was 19,025. It is the seat of Robeson County's government. Located in southern North Carolina's Inner Banks region, Lumberton is located on the Lu ...
with the call letters WJSK. Al Kahn, who bought WAGR in January 1957, signed WJSK on the air in 1964 and took the station's letters from the names of his sons Jeff and Steve Kahn. After Messa Corp. bought the stations from Southeastern Broadcasting Corp. in July 1992, WJSK and WAGR ended their tradition of airing only Lumberton high school football and began carrying games involving other
Robeson County Robeson County is a county in the southern part of the U.S. state of North Carolina and is its largest county by land area. Its county seat is and largest city is Lumberton. The county was formed in 1787 from part of Bladen County and named in ...
teams. In 1993, Arthur DeBerry and Associates of
Durham Durham most commonly refers to: *Durham, England, a cathedral city and the county town of County Durham *County Durham, an English county * Durham County, North Carolina, a county in North Carolina, United States *Durham, North Carolina, a city in N ...
bought WAGR and WJSK. Cape Fear Broadcasting bought the station in 1998 and changed the call sign to WFNC-FM. In 1999, Cape Fear Broadcasting announced the sale of its stations to
Cumulus Broadcasting Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...
. This sale was challenged by Ocean Broadcasting of
Wilmington, North Carolina Wilmington is a port city in and the county seat of New Hanover County in coastal southeastern North Carolina, United States. With a population of 115,451 at the 2020 census, it is the eighth most populous city in the state. Wilmington is t ...
because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue. Until 2006, this station aired the same programming as
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featu ...
station WFNC WFNC-FM then simulcast WFVL until 2009. On March 30, 2009, the simulcast with WFVL 106.9 FM ended when the station (now
WMGU WMGU (106.9 FM) is an urban adult contemporary music formatted radio station in the Fayetteville, North Carolina, United States, market, and licensed to Southern Pines. It is owned by Cumulus Media. Its studios are located in west Fayetteville ...
) changed formats to
Urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music ...
. The
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as ...
format continued without 106.9 FMMichael Futch, "WMGU hopes its 'Magic' will succeed in urban market," ''The Fayetteville Observer'', April 7, 2009. and on April 1, 2009, the WFVL call sign replaced WFNC-FM on 102.3 FM. Educational Media Foundation bought WFVL from Cumulus in exchange for a
Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is borde ...
station. EMF changed WFVL to the K-LOVE
Contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...
format.


References


External links

* {{K-LOVE FVL K-Love radio stations Educational Media Foundation radio stations FVL