WFPG (96.9 FM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

in Atlantic City, New Jersey, known as "Lite 96.9 WFPG" It is owned by

Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...

and broadcasts an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

, switching to Christmas music for much of November and December. The radio studios and offices are on Tilton Road in

Northfield, New Jersey Northfield is a city in Atlantic County, New Jersey, United States. As of the 2010 United States Census, the city's population was 8,624,effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...

(ERP) of 50,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s, the current maximum for most FM stations in the Northeast. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is on Riverside Street, near Absecon Boulevard (

U.S. Route 30 U.S. Route 30 or U.S. Highway 30 (US 30) is an east–west main route in the system of the United States Numbered Highways, with the highway traveling across the northern tier of the country. With a length of , it is the third longest ...

) in Atlantic City.Radio-Locator.com/WFPG
/ref> WFPG signal reaches 11 counties in South and Central New Jersey, plus parts of Pennsylvania and Delaware.

History

The station signed on the air in . It was the FM counterpart to WFPG

1450 AM The following radio stations broadcast on AM frequency 1450 kHz: 1450 AM is a Regional and Local broadcast frequency. Argentina * LRJ211 in San Juan. * LRI203 El Sol in Buenos Aires. Bermuda *VSB Canada Mexico * XERNB-AM in Sahuayo, ...

(now

WPGG WPGG (1450 AM; "WPG Talk Radio 95.5") is a commercial radio station licensed to Atlantic City, New Jersey. The station is owned by Townsquare Media and it broadcasts a talk radio format. The radio studios and offices are on Tilton Road in No ...

). For most of its early decades, it was a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...

station, playing quarter hour sweeps of soft, mostly instrumental

cover version In popular music, a cover version, cover song, remake, revival, or simply cover, is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of popular songs, as well as Hollywood and

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

show tunes. In the 1980s, as the

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

format aged, the station added more vocals to the playlist to attract a younger audience. It eventually made the transition to

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

music. During the early 2000s, the tempo picked up, making WFPG a mainstream AC station. In April 2022, the station quietly changed its name to "Lite 96.9 WFPG". WFPG is referenced in ''Steel Pier'' musical as the station broadcasting the play's dance marathon event.

References

External links

WFPG website
FPG Townsquare Media radio stations Radio stations established in 1962 1962 establishments in New Jersey {{NewJersey-radio-station-stub