radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed to serve
Easton, Pennsylvania
Easton is a city in, and the county seat of, Northampton County, Pennsylvania, United States. The city's population was 28,127 as of the 2020 census. Easton is located at the confluence of the Lehigh River, a river that joins the Delaware R ...
. The station is owned by
Cumulus Media
Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...
and serves the
Lehigh Valley
The Lehigh Valley (), known colloquially as The Valley, is a geographic region formed by the Lehigh River in Lehigh County and Northampton County in eastern Pennsylvania. It is a component valley of the Great Appalachian Valley bound to the no ...
region of
Pennsylvania
Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
. Cat Country 96.1 is simulcasted on 107.1 WWYY-FM in
Belvidere, New Jersey
Belvidere is a town in Warren County, in the U.S. state of New Jersey. As of the 2010 U.S. census, the town's population was 2,681,Poconos.
The station offers a
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format, playing country music from the 1980s through to the present. The station is part of the
Philadelphia Eagles
The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team play ...
Radio Network, and broadcasts all Eagles games.
History
96.1 FM began in 1947 as WEST-FM. For decades, the station simulcast WEST's middle of the road popular music format. In 1973, though, 96.1 became WLEV and began offering a soft rock/adult contemporary format that was very automated. It played the softer rock hits of the 1960s and 1970s, along with a lot of current music. It was known as "Hit Parade Music" at one point. The station was owned by Sound Media and then by Telemedia Group.
Through the 1970s and into the 1980s, WLEV 96.1 continued as an adult contemporary station with no dramatic changes. More personality was added in the late 1980s and, by the 1990s, the station bordered on being a hot adult contemporary station, but the texture of the station was consistent.
In 1995, the station was sold, along with WEST, to
Citadel Broadcasting
Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country. Only iHeartMedia and Cumulus Media ...
. Still, the format remained adult contemporary. In 1997, Citadel acquired WFMZ FM, which by then had a format that was evolving to be musically closer to WLEV. In 1997, it was decided that there was no need for two AC stations in the Lehigh Valley, so they combined aspects of the AC formats from both stations and moved the WLEV call letters and format and some of the air staff to 100.7 that July.
96.1 became Cat Country WCTO and played a country music format. As a country music station, the station achieves some very high ratings. It has a live air staff almost full-time and focuses on country hits of the 1980s, 1990s and current music. Citadel merged with Cumulus Media on September 16, 2011.
Jingles and sweepers
From the beginning of 2000, WCTO used Reelworld custom packages, and continues to do so. Starting on May 17, 2009, the station dropped all RW packages minus their 06 package, and started to broadcast a brand new jingle service at that time, Reelworld One Country. Since January 1, 2011, the station uses the entire back service which includes the entire back catalog.
Sweeper wise, the station started to use John Willyard with a little help from the late Billy Moore for the launch in 1997, and still uses him to this day.
See also
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Media in the Lehigh Valley
This is a list of media in the Lehigh Valley region of eastern Pennsylvania:
Magazines and newspapers
Television stations
The Lehigh Valley is also part of the Philadelphia television market. Philadelphia stations are available over-the-air ...