WBUV (104.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

, "News Radio 104.9 FM"), is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Moss Point, Mississippi Moss Point is a city in Jackson County, Mississippi, Jackson County, Mississippi, United States. The population was 12,147 in 2020, a decline from the figure of 13,704 in 2010. The Moss Point Historic District and several individual buildings are ...

, and serving the Gulfport–

Biloxi Biloxi ( ; ) is a city in and one of two county seats of Harrison County, Mississippi, United States (the other being the adjacent city of Gulfport). The 2010 United States Census recorded the population as 44,054 and in 2019 the estimated popu ...

Pascagoula The Pascagoula (also Pascoboula, Pacha-Ogoula, Pascagola, Pascaboula, Paskaguna) were an indigenous group living in coastal Mississippi on the Pascagoula River. The name ''Pascagoula'' is a Mobilian Jargon term meaning "bread people". Choctaw na ...

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...

. The station broadcasts a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

and is owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

The studios and offices are on DeBuys Road in

. WBUV has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 16,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off

Mississippi State Highway 57 Mississippi Highway 57 (MS 57) is a state highway in southeastern Mississippi. It runs in a north/south direction for approximately , serving four counties: Jackson, George, Greene, and Wayne. Route description MS 57 begins in Jackson County ...

Vancleave Vancleave is an unincorporated community and census-designated place (CDP) in Jackson County, Mississippi, United States. It is part of the Pascagoula Metropolitan Statistical Area. The population was 5,886 at the 2010 census, up from 4,910 at ...

. It shares the transmitter

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

with

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

WMJY WMJY (93.7 MHz, "Magic 93.7") is a commercial FM radio station, licensed to Biloxi, Mississippi and serving the Biloxi- Gulfport-Pascagoula radio market. The station is owned by iHeartMedia, Inc., and it broadcasts an adult contemporary radio form ...

Programming

On weekdays, most of WBUV's programming is nationally syndicated shows. Weekdays begin with "

This Morning, America's First News with Gordon Deal ''This Morning: America's First News'' (formerly ''The Wall Street Journal This Morning'') is a two-hour radio news/talk program hosted by Gordon Deal and Jennifer Kushinka, who replaced long-serving co-host Gina Cervetti on January 2, 2015. In a ...

," followed by

Glenn Beck Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...

, "

The Clay Travis and Buck Sexton Show ''The Clay Travis and Buck Sexton Show'' is an American radio program hosted by former Fox Sports Radio personality Clay Travis and former '' America Now/The Buck Sexton Show'' host Buck Sexton. It is broadcast on over 400 talk radio stations n ...

Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of ''The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commentar ...

Jesse Kelly Jesse may refer to: People and fictional characters * Jesse (biblical figure), father of David in the Bible. * Jesse (given name), including a list of people and fictional characters * Jesse (surname), a list of people Music * ''Jesse'' ( ...

Mark Levin Mark Reed Levin (; born September 21, 1957) is an American lawyer, author, and radio personality. He is the host of syndicated radio show Broadcast syndication is the practice of leasing the right to broadcasting television shows and rad ...

and "

Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 19 ...

with

George Noory George Ralph Noory (born June 4, 1950) is an American radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is syndicated to hundreds of radio stations in ...

." WBUV carries

Southern Miss Football The Southern Miss Golden Eagles football program represents the University of Southern Mississippi in Hattiesburg, Mississippi. They play college football in the NCAA Division I Football Bowl Subdivision. The Eagles are currently members of the ...

and

New Orleans Pelicans The New Orleans Pelicans are an American professional basketball team based in New Orleans. The Pelicans compete in the National Basketball Association (NBA) as a member of the league's Western Conference Southwest Division and play their hom ...

Basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

as well as

Fox Sports Radio Fox Sports Radio is an American sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports division and iHeartMedia, parent company ...

on weekends. Weekend syndicated political shows include " The Weekend with Michael Brown" and " Sunday Night Live with Bill Cunningham." Most hours begin with an update from

Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...

History

The station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air on . It was a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

station, WBUB, based in

Mobile, Alabama Mobile ( , ) is a city and the county seat of Mobile County, Alabama, United States. The population within the city limits was 187,041 at the 2020 United States census, 2020 census, down from 195,111 at the 2010 United States census, 2010 cens ...

. In 1998, the station was acquired by

Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

(forerunner to today's iHeartMedia).Broadcasting Yearbook 2010
page D-318,

Broadcasting & Cable ''Broadcasting & Cable'' (or ''Broadcasting+Cable'') is a weekly telecommunications industry trade magazine published by Future US. Previous names included ''Broadcasting-Telecasting'', ''Broadcasting and Broadcast Advertising'', and ''Broadcast ...

Clear Channel moved the signal to the Biloxi-Gulfport-Pascagoula market. It became WBUV, which started as an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

outlet known as "V104.9." The station played Hip Hop, R&B, and on Sundays,

Urban Gospel Urban/contemporary gospel is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genre was well established by the end of the 1980s. The radio format is pitched prima ...

. The station also hosted the nationally syndicated

Doug Banks Calvin Douglas Banks Jr. (June 9, 1958 – April 11, 2016) was an American radio personality and host of The Doug Banks Radio Show. Career highlights The Philadelphia-born, Detroit-raised Banks began his radio career broadcasting on his high sch ...

Morning Show and later the

Russ Parr Russ Parr (born 1959 in California) is an American radio DJ, film director, writer, actor and television personality known for such television shows as '' Rock 'N' America''. Career Parr began as a Production Services Director at ABC TV. Russ wa ...

Morning Show. The station competed with WJZD (

Gulfport, Mississippi Gulfport is the second-largest city in Mississippi after the state capital, Jackson. Along with Biloxi, Gulfport is the co-county seat of Harrison County and the larger of the two principal cities of the Gulfport-Biloxi, Mississippi Metropolitan ...

) and WBLX (

) in the Alabama/Mississippi

Gulf Coast The Gulf Coast of the United States, also known as the Gulf South, is the coastline along the Southern United States where they meet the Gulf of Mexico. The coastal states that have a shoreline on the Gulf of Mexico are Texas, Louisiana, Mississ ...

's urban contemporary market. Following

Hurricane Katrina Hurricane Katrina was a destructive Category 5 Atlantic hurricane that caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas. It was at the time the cost ...

in 2005, the station began to broadcast 24-hour news and information to keep the community up-to-date on the storm recovery efforts. That prompted iHeartMedia to continue the talk format even after most communities had returned to normal. The station has risen to be one of the top-ranked stations along the Coast. Since Hurricane Katrina, the station has undergone various talk show host changes. Kipp Gregory left the station in 2012 and moved to FM 103.1. He was replaced by Steve Taylor and Mike Mankiewicz. Shortly after Kipp left, the

Michael Savage Michael Alan Weiner (born March 31, 1942), known by his professional name Michael Savage, is a far-right author, conspiracy theorist, political commentator, activist, and former radio host. Savage is best known as the host of '' The Savage Na ...

show,

Clark Howard Clark Brian Howard (born June 20, 1955) is a popular consumer expert and podcast host of ''The Clark Howard Show''. Life and career Howard grew up in Atlanta, Georgia. His parents, Bernard and Joy Garson Howard, were prominent members of Atl ...

, and

Todd Schnitt Todd Andrew Schnitt (born January 24, 1966) is an American conservative talk radio host. He currently hosts ''The Schnitt Show'', the afternoon drive time show whose flagship is Tampa radio station 1010 WHFS AM and is nationally syndicated by Co ...

were removed from the lineup. New programs at the time were Sean Hannity and Andy Dean. The Andy Dean Show was removed after one year in 2014 and replaced with the Joe Pags show from 5-8 pm, followed by the 8-11 pm Mark Levin show introduced during the winter of 2014-15. Joe Pags last show on 104.9 was in July 2015 when it was replaced with the Megan McCain show. In August 2018, Steve Taylor and Mike Mankiewicz departed the show for the station as the local Gulfcoast Morning Show came to an end. It replaced by Gordon Deal and America's First News. The station now has syndicated shows all day on weekdays, with local inserts of Gulf-area news and weather.

References

External links

WBUV official website
* {{coord, 30.486, N, 88.715, W, type:landmark_region:US_source:FCC, display=title BUV News and talk radio stations in the United States Radio stations established in 2005 IHeartMedia radio stations