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WTNR (107.3 FM, "Thunder 107.3") is a radio station
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Greenville, Michigan Greenville is a city in Montcalm County, Michigan, Montcalm County of the U.S. state of Michigan. The population was 8,816 at the 2020 United States census, 2020 census. History Greenville is named after its founder, John Green, who settled in t ...
. Owned by
Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...
, the station broadcasts a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format targeting
Grand Rapids Grand Rapids is a city and county seat of Kent County in the U.S. state of Michigan. At the 2020 census, the city had a population of 198,917 which ranks it as the second most-populated city in the state after Detroit. Grand Rapids is the ...
.


History

The station was first assigned the call sign WPLB-FM in 1962 and was originally licensed to
Greenville, Michigan Greenville is a city in Montcalm County, Michigan, Montcalm County of the U.S. state of Michigan. The population was 8,816 at the 2020 United States census, 2020 census. History Greenville is named after its founder, John Green, who settled in t ...
. It was sister station to WPLB (AM) (1060 and later 1380). The station became oldies-formatted on November 15, 1989 and the call sign was changed to WODJ. The WPLB-FM call sign was subsequently moved to 106.3 FM in
Lakeview, Michigan Lakeview is a village in Cato Township in Montcalm County of the U.S. state of Michigan. The population was 1,007 at the 2010 census. The village is within Cato Township. History Lakeview was first settled in 1858 and platted in 1867 by Albert ...
(the AM and FM are now known as
WGLM WGLM (1380 AM) & WGLM-FM (106.3 FM) are radio stations owned by Packer Radio, owners of radio station WION in nearby Ionia. WGLM is licensed to Greenville and WGLM-FM to Lakeview and broadcasts a full-service mix of music, news and sports. WG ...
).


WODJ

WPLB-FM became WODJ, an oldies station targeting the Grand Rapids market, in 1989, and was an immediate success, reaching number one in the 12+ Arbitron ratings for Grand Rapids the following year. The station's success was built on its visibility at community events, such as the Grand Center Boat Show, which took place at the Grand Center in downtown Grand Rapids. By 2000, however, the station was struggling to make the top ten in 12+ ratings. Oldies 107.3 also featured the syndicated ''
Dick Clark's Rock, Roll & Remember Dick Clark's Rock, Roll and Remember (sometimes shortened to ''Rock, Roll and Remember'') was a weekly American rock and roll radio documentary show hosted by Dick Clark featuring oldies music. It was broadcast on United Stations Radio Networks ...
'', which aired on Sunday afternoons.


WKLQ

On October 11, 2004, WODJ and the oldies format was replaced by
Active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...
station WKLQ, which had been replaced by
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
station WTNR after 20 years on 94.5 FM. The WODJ calls were most recently used by
Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country. Only iHeartMedia and Cumulus Media ...
on talk-radio station 1490 AM in
Whitehall, Michigan Whitehall is a city in Muskegon County in the U.S. state of Michigan. The population was 2,706 at the 2010 census. The city is located in the southwest corner of Whitehall Township. Montague is its neighbor. It is located on White Lake (act ...
which was also replaced by the WKLQ call sign in 2009. The call sign is now held by Mentor Partners of
Big Rapids, Michigan Big Rapids is a city in the U.S. state of Michigan. The population was 10,601 at the 2010 census. It is the county seat of Mecosta County. The city is located within Big Rapids Township, but it is politically independent. Big Rapids is home o ...
, on a construction permit for a new AM station for 1590 kHz. Shortly before KLQ's move to 107.3, they hired
Justice and Jim Justice, in its broadest sense, is the principle that people receive that which they deserve, with the interpretation of what then constitutes "deserving" being impacted upon by numerous fields, with many differing viewpoints and perspective ...
for mornings. In summer 2005, the duo created controversy when they announced on the air that they were going to drown a dog. The announcement persuaded several listeners to call 911. A day later, they announced that it was only a stunt. On July 19, 2006, Justice and Jim were fired and replaced by ''
The Opie and Anthony Show ''Opie and Anthony'' was an American radio show hosted by Gregg "Opie" Hughes and Anthony Cumia that aired from March 1995 to July 2014, with comedian Jim Norton serving as third mic from 2001. The show originated in 1994 when Cumia took part in ...
''. WKLQ launched Grey & Kluck mornings featuring Grand Rapids market veteran Michael Grey and Warren Kluck on July 17, 2008. Kluck spent three years previously doing morning drive at WRKR-FM in Kalamazoo, MI. Repeater station WKOQ (92.5 FM) signed on the air on August 15, 2005; the WODJ call sign that was abandoned by WKLQ in 2004 had been parked on this frequency prior to going on the air. It transmitted from the same tower as
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...
WZZM WZZM (channel 13) is a television station licensed to Grand Rapids, Michigan, United States, serving West Michigan as an affiliate of ABC. Owned by Tegna Inc., the station has studios on 3 Mile Road NW in Walker (with a Grand Rapids mailing add ...
in
Newaygo County Newaygo County ( ) is a county in the U.S. state of Michigan. As of the 2020 United States Census, the population was 49,978. The county seat is White Cloud. The county was created in 1840, and was organized in 1851. It was either named for an ...
, near
Grant Grant or Grants may refer to: Places *Grant County (disambiguation) Australia * Grant, Queensland, a locality in the Barcaldine Region, Queensland, Australia United Kingdom *Castle Grant United States * Grant, Alabama *Grant, Inyo County, C ...
. The simulcast was terminated on May 1, 2006 when the station became WLAW-FM, "The Outlaw," airing a blend of country music and Southern Rock.


WBBL-FM

On May 28, 2009, WKLQ was replaced with sister station WBBL-FM, which was previously on the AM dial (now
WJRW WJRW (1340 AM) – branded as The Ticket – is a commercial sports radio station licensed to Grand Rapids, Michigan, serving the Grand Rapids metropolitan area. Owned by Cumulus Media, WJRW is the Grand Rapids affiliate for CBS Sports Radio ...
), and WKLQ was made an exclusive web-station. The Grey and Kluck Morning show was pulled off the air. Warren Kluck went to do the Kevin Matthews Morning Show. Michael Grey went on to The Starting Line Up with Bret Bakita on the new WBBL-FM. Michael Grey left WBBL-FM in May 2011. Ray Bentley, former inside linebacker for the Buffalo Bills has stepped in and the show has been rebranded as "Bakita & Bentley." Citadel merged with Cumulus Media on September 16, 2011. After having a "revolving door" of morning drive hosts, Eric Zane (formerly of "The Free Beer and Hotwings Show") started his own show on April 20, 2016 as a 4-hour general talk show with showtime between 6 A.M. and 10 A.M. Though starting as a 4-hour program, in June 2017, the show dropped its 4th hour in favor of "The Sudden Death Podcast". The show was co-hosted by long-time WBBL-FM Morning producer Julius (or "OJ") until September 29, 2017. Current Producer Ben will fill in as Co-Host. On January 4, 2019, it was reported that WBBL-FM's program director and entire airstaff had been laid off. Later that evening, the station began simulcasting WTNR's
country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...
format, with both stations re-branded as ''Thunder 94.5 & 107.3''. An agreement was made for Bill Simonson's ''The Huge Show'' to move to
WJRW WJRW (1340 AM) – branded as The Ticket – is a commercial sports radio station licensed to Grand Rapids, Michigan, serving the Grand Rapids metropolitan area. Owned by Cumulus Media, WJRW is the Grand Rapids affiliate for CBS Sports Radio ...
and WKLQ, which also re-launched as ''The Ticket''. The simulcast was used to transition WTNR's country format to 107.3; WTNR flipped to an
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...
format (later reinstating the WKLQ calls) on January 19, 2019.


WTNR

The station changed its call sign to the current WTNR on February 13, 2019.


References


Michiguide.com - WKLQ History


External links

* * {{Cumulus Media TNR (FM) Country radio stations in the United States Cumulus Media radio stations Radio stations established in 1962 1962 establishments in Michigan