WAMR-FM (107.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Miami, Florida Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

. It airs a Spanish AC and

Tropical The tropics are the regions of Earth surrounding the Equator. They are defined in latitude by the Tropic of Cancer in the Northern Hemisphere at N and the Tropic of Capricorn in the Southern Hemisphere at S. The tropics are also referred to ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

aimed at Spanish-speaking adults. The station is owned by Univision Radio with the license held by Univision Radio Illinois, Inc. The station also broadcasts on HD radio. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is off NW 207th Street in Miami. The

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

WAMR refers to the

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...

word ''amor'', which means "love".

History

On June 7, 1974, the station first signed on as WIGL. It was the FM sister station to AM 1260 WWOK (now WSUA), both owned by the Mission East Company, and airing a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format. In 1979, the station was acquired by

Susquehanna Radio The Susquehanna Radio Corporation was a media corporation which operated from 1941 to 2006 that was headquartered in York, Pennsylvania. The company was a unit of Susquehanna Pfaltzgraff, a conglomerate more widely known for the Pfaltzgraff ki ...

, which switched it to a Spanish-language Top 40/Dance format as WQBA-FM ("Super Q"), sister to

WQBA WQBA (1140 AM) is a radio station broadcasting a Spanish talk format. Licensed to Miami, Florida, United States, the station is currently owned by Uforia Audio Network with programming from TUDN Radio. Previous call letters were WMIE, owned b ...

1140 AM. By the late 1980s, the station had shifted to a Spanish Adult Contemporary sound. In 1995, the call letters were changed to WAMR-FM and the station began calling itself "Amor." At this point, the format was mostly romantic ballads by artists such as

Julio Iglesias Julio José Iglesias de la Cueva (; born 23 September 1943) is a Spanish singer, songwriter and former professional footballer. Iglesias is recognized as the most commercially successful Spanish singer in the world and one of the top record ...

and Gloria Estefan. A similar format was launched one dial position away, on 106.7 WRMA (now

WXDJ WXDJ (106.7 MHz "El Nuevo Zol 106.7 FM") is a commercial FM radio station licensed to Fort Lauderdale, Florida, and serving the Miami-Ft. Lauderdale-South Florida radio market with secondary coverage of the West Palm Beach-Boca Raton market. ...

) whose call letters stood for "Romantica." Both stations enjoyed much success with adult Spanish-speaking listeners in Miami. In 2003, WAMR-FM was bought by Univision Radio.Broadcasting Yearbook 2010 page D-143
/ref> The company's television headquarters was already based in Miami and the acquisition of several Spanish-language Miami radio stations helped the company move into radio ownership. By this time, the station had moved away from its soft ballad sound, playing more uptempo international and tropical hits but still aimed at an adult audience. WAMR-FM remains one of the Miami

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

's top rated stations.

References

External links

* Hispanic and Latino American culture in Miami AMR-FM AMR-FM Univision Radio Network stations 1974 establishments in Florida Radio stations established in 1974 {{Florida-radio-station-stub