The W. C. Bradley company is an American manufacturer of consumer goods. It comprises four companies based on home and leisure products and services: Char-Broil, Lamplight, and W. C. Bradley Co. Real Estate.
The W. C. Bradley Co.’s headquarters are located on the Chattahoochee River, In uptown Columbus, Georgia. The building which became the headquarters was previously used as a cotton warehouse. Throughout its history, the company transitioned through various businesses and industries. In the early 1900s, W. C. Bradley joined Ernest Woodruff and other investors in purchasing the Coca-Cola Company in Atlanta, Atlanta, Georgia. As of 2022, the W. C. Bradley Co. is a multi-brand supplier of consumer goods and services focused primarily on the home and leisure lifestyle markets.
Char-Broil, based in Columbus, Georgia, is a manufacturer of charcoal, gas, and electric outdoor grills, smokers, fryers and related accessories sold throughout North America, Europe, Australia, Latin America, and the Middle East. In addition to the Char-Broil label, the company manages and manufactures a portfolio of outdoor cooking brands: Oklahoma Joe’s smokers, SABER grills, and Dancook grills. In 1998, Char-Broil acquired the Oklahoma Joe’s brand name with a product line of smokers and accessories. In 2011, Saber Grills, LLC, was formed as a stand-alone entity which introduced SABER grills, a line of premium grills sold through the independent outdoor retailer channel. Also in 2011, Char-Broil acquired Kriswell A/S, beginning Char-Broil’s expansion into the international market. This Danish grill and grilling accessories company markets products under the Dancook brand.
Badlands, located at the base of the Wasatch Mountain Range in Sandy, Utah, manufactures hunting gear specializing in backpacks, apparel and hunting accessories. Founded in the early 1990s, the Badlands lineup grew from offering only backpacks for the first 20 years to now offering a full lineup of hunting apparel, lifestyle apparel, binocular cases, luggage, camping equipment and more. In 2015, Badlands released its first proprietary camouflage pattern, Badlands Approach. Today, all products are offered only in Badlands’ own camouflage patterns or solid colours.
Lamplight, headquartered in Menomonee Falls, Wisconsin, was acquired by the W. C. Bradley Co. in 1998. Beginning in 1964, Lamplight pioneered the development of indoor lamp oil that was specially formulated to burn without smoke and odour. Lamplight expanded its line of indoor oil lamps and oil by illuminating yards with its outdoor torches and citronella fuel. To further build its position in the outdoor torch category, Lamplight acquired TIKI Brand in 2001.
W. C. Bradley Co. Real Estate has been involved in real estate development in the Columbus, Georgia, area for 50+ years. Notable projects include the Synovus Centre building, Riverfront building, Starrett-Bytewise corporate offices, and Eagle & Phenix Mills —a multi-use development located on 13 acres along the river in Uptown Columbus. Additional riverfront developments include Whitewater Express and 11th & Bay restaurant. In 2017, the Real Estate group announced its newest venture — The Rapids at Riverfront Place — scheduled to open in 2019.
The W. C. Bradley Co., founded in 1885, is a privately owned company headquartered in Columbus, Georgia. Founded as a “cotton factoring” business, the company heritage includes operating diverse businesses in the textiles industry, farm implement manufacturing, row crop and livestock production, wholesale supply businesses meeting the needs of industrial and building contractors, retail businesses in outdoor sports equipment and licensed sports apparel, and barbecue grill manufacturing.
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1885 establishments in Georgia (U.S. state)
American companies established in 1885
Companies based in Columbus, Georgia
Fishing equipment manufacturers
Historic American Engineering Record in Georgia (U.S. state)
Manufacturing companies based in Georgia (U.S. state)
Manufacturing companies established in 1885
Privately held companies based in Georgia (U.S. state)
Sporting goods manufacturers of the United States