Virgin Drinks was a company that marketed

Virgin Cola Virgin Cola was a carbonated cola soft drink, launched in 1994. History Virgin Cola was set up during the early 1990s in conjunction with Cott, an American-Canadian company that specialises in bottling own-label drinks. Cott was looking for ...

and

Virgin Vodka Virgin Vodka was an alcoholic beverage produced by Virgin Drinks, a no longer extant subsidiary of the Virgin Group owned by Richard Branson. It was launched in 1994 and was withdrawn from the market some years later, as Virgin Drinks disbanded ...

. It was a subsidiary of the Virgin Group owned by

Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950) is a British billionaire, entrepreneur, and business magnate. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields. Branson expressed ...

. The company was started in 1994 in conjunction with Cott to oversee and manage the product of

, Virgin's first-ever drink. The company was first based in Folkestone, Kent, in the United Kingdom. Virgin Cola was launched in early 1994. The drink had big enough success for Virgin Drinks to go on to produce

. The company had previously also tried to market a range of beverages in the same functional energy class as

Red Bull Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwid ...

and Red Devil. These beverages were available in three different flavours (including Lemon and Lime) and were marketed in day-time versions (Virgin DT) and night-time versions (Virgin NT, a

FAB Fab or FAB may refer to: Commerce * Fab (brand), a frozen confectionery * Fab (website), an e-commerce design web site * The FAB Awards, a food and beverage award * FAB Link, a European electricity link * Flavoured alcoholic beverage or alcopop, ...

with added vodka). These were only around for a very short amount of time. After thirteen years, the brand started to massively decline as rival

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

had made exclusive distribution deals in big stores and restaurants. This led to Virgin only being sold in select supermarkets and local stores. Virgin Group decided it could not compete with cola rivals. In 2007, Virgin Drinks sold over the rights of Virgin Cola to a company called

Silver Spring Soft Drinks Silver Spring Soft Drinks Ltd was a commercial limited company that produced a range of soft drinks from its factory and headquarters at Folkestone, Kent, in the United Kingdom. Founded as a company in 1886, the company traded under the name ...

. Virgin Vodka was discontinued when Virgin Drinks failed to find a buyer. Virgin Drinks were made defunct in 2007.

External links

* Drinks Drink companies of the United Kingdom Drink companies of England Defunct companies based in Kent British companies established in 1994 Food and drink companies established in 1994 Food and drink companies disestablished in 2007 1994 establishments in England 2007 disestablishments in England {{drink-company-stub