Vin Mariani ( French: ''Mariani

wine Wine is an alcoholic drink typically made from fermented grapes. Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different varieties of grapes and strains of yeasts are m ...

'') was a

coca wine Coca wine is an alcoholic beverage combining wine with cocaine. One popular brand was ''Vin Mariani'', developed in 1863 by French-Corsican chemist and entrepreneur Angelo Mariani. At the end of the 19th century, the fear of drug abuse made coc ...

and

patent medicine A patent medicine, sometimes called a proprietary medicine, is an over-the-counter (nonprescription) medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name (and sometimes a patent) and claimed ...

created in the 1860s by Angelo Mariani, a French chemist from the island of Corsica. Mariani became intrigued with

coca Coca is any of the four cultivated plants in the family Erythroxylaceae, native to western South America. Coca is known worldwide for its psychoactive alkaloid, cocaine. The plant is grown as a cash crop in the Argentine Northwest, Bolivia, ...

and its medical and economic potential after reading Paolo Mantegazza's paper on the effects of coca. Between 1863 and 1868 Mariani started marketing a

called Vin Tonique Mariani (à la Coca du Pérou) which was made from

Bordeaux wine Bordeaux wine ( oc, vin de Bordèu, french: vin de Bordeaux) is produced in the Bordeaux region of southwest France, around the city of Bordeaux, on the Garonne River. To the north of the city the Dordogne River joins the Garonne forming the ...

and coca leaves. The

ethanol Ethanol (abbr. EtOH; also called ethyl alcohol, grain alcohol, drinking alcohol, or simply alcohol) is an organic compound. It is an alcohol with the chemical formula . Its formula can be also written as or (an ethyl group linked to a ...

in the wine acted as a solvent and extracted the

cocaine Cocaine (from , from , ultimately from Quechua: ''kúka'') is a central nervous system (CNS) stimulant mainly used recreationally for its euphoric effects. It is primarily obtained from the leaves of two Coca species native to South Ameri ...

from the coca leaves. It originally contained 6 mg of cocaine per

fluid ounce A fluid ounce (abbreviated fl oz, fl. oz. or oz. fl., old forms ℥, fl ℥, f℥, ƒ ℥) is a unit of volume (also called ''capacity'') typically used for measuring liquids. The British Imperial, the United States customary, and the United ...

of wine (211.2 mg/L), but Vin Mariani that was to be exported contained 7.2 mg per ounce (253.4 mg/L), in order to compete with the higher cocaine content of similar drinks in the United States. Advertisements for Vin Mariani claimed that it would restore health, strength, energy and vitality.

Promotion and testimonials

Mariani marketed Vin Mariani for a number of ailments, touting its ability to increase energy, appetite and mood. It was promoted as a performance enhancer for creatives and athletes alike, and was endorsed by many notable people of its time. Mariani solicited testimonials from a broad range of

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

an celebrities, including members of various royal families, politicians, artists, writers and other household names, and reprinted them in newspapers and magazines as advertisements. He claimed to have collected over four thousand such endorsements.

Pope Leo XIII Pope Leo XIII ( it, Leone XIII; born Vincenzo Gioacchino Raffaele Luigi Pecci; 2 March 1810 – 20 July 1903) was the head of the Catholic Church from 20 February 1878 to his death in July 1903. Living until the age of 93, he was the second-old ...

and later Pope Saint Pius X were both Vin Mariani drinkers. Pope Leo appeared on a poster endorsing the wine and awarded a

Vatican Vatican may refer to: Vatican City, the city-state ruled by the pope in Rome, including St. Peter's Basilica, Sistine Chapel, Vatican Museum The Holy See * The Holy See, the governing body of the Catholic Church and sovereign entity recognized ...

gold medal to Mariani for creating it.

Thomas Edison Thomas Alva Edison (February 11, 1847October 18, 1931) was an American inventor and businessman. He developed many devices in fields such as electric power generation, mass communication, sound recording, and motion pictures. These inventi ...

claimed it helped him stay awake longer.

Ulysses S. Grant Ulysses S. Grant (born Hiram Ulysses Grant ; April 27, 1822July 23, 1885) was an American military officer and politician who served as the 18th president of the United States from 1869 to 1877. As Commanding General, he led the Union Ar ...

drank Vin Mariani while writing his memoirs towards the end of his life.

Jules Méline Félix Jules Méline (; 20 May 183821 December 1925) was a French statesman, Prime Minister of France from 1896 to 1898. Biography Méline was born at Remiremont. Having taken up law as his profession, he was chosen a deputy in 1872, and in 1 ...

, the French prime minister, drank the wine despite being otherwise anti-alcohol. Other notables who endorsed Vin Mariani include

Kyrle Bellew Harold Kyrle Money Bellew (28 March 1850 – 2 November 1911) was an English stage and silent film actor. He notably toured with Cora Brown-Potter in the 1880s and 1890s, and was cast as the leading man in many stage productions alongside ...

Émile Zola Émile Édouard Charles Antoine Zola (, also , ; 2 April 184029 September 1902) was a French novelist, journalist, playwright, the best-known practitioner of the literary school of naturalism, and an important contributor to the development of ...

Victorien Sardou Victorien Sardou ( , ; 5 September 18318 November 1908) was a French dramatist. He is best remembered today for his development, along with Eugène Scribe, of the well-made play. He also wrote several plays that were made into popular 19th-centur ...

Henri Rochefort Henri is an Estonian, Finnish, French, German and Luxembourgish form of the masculine given name Henry. People with this given name ; French noblemen :'' See the ' List of rulers named Henry' for Kings of France named Henri.'' * Henri I de Mon ...

and

Charles Gounod Charles-François Gounod (; ; 17 June 181818 October 1893), usually known as Charles Gounod, was a French composer. He wrote twelve operas, of which the most popular has always been ''Faust (opera), Faust'' (1859); his ''Roméo et Juliette'' (18 ...

, all of whom wrote testimonials that appeared as Vin Mariani advertisements. Actresses, dancers, and singers, including

Adelina Patti Adelina Patti (19 February 184327 September 1919) was an Italian 19th-century opera singer, earning huge fees at the height of her career in the music capitals of Europe and America. She first sang in public as a child in 1851, and gave her la ...

Emma Albani Dame Emma Albani, DBE (born Marie-Louise-Emma-Cécile Lajeunesse; 1 November 18473 April 1930) was a Canadian-British operatic soprano of the 19th century and early 20th century, and the first Canadian singer to become an international star. He ...

, Sarah Bernhardt,

Emma Eames Emma Eames (August 13, 1865 – June 13, 1952) was an American first dramatic soprano, later lyric soprano renowned for the beauty of her voice. She sang major lyric and lyric-dramatic roles in opera and had an important career in New York ...

, Rosita Mauri,

Lillian Russell Lillian Russell (born Helen Louise Leonard; December 4, 1860 or 1861 – June 6, 1922), was an American actress and singer. She became one of the most famous actresses and singers of the late 19th and early 20th centuries, known for her beauty ...

, Emma Juch, Louise Paullin,

Zélie de Lussan Zélie de Lussan (21 December 1861 – 18 December 1949) was an American opera singer of French descent who was successful in her native country but made most of her career in England. The wide range of her voice allowed her to sing both mezzo-s ...

Marie Tempest Dame Mary Susan Etherington, (15 July 1864 – 15 October 1942), known professionally as Marie Tempest, was an English singer and actress. Tempest became a famous soprano in late Victorian light opera and Edwardian musical comedies. Later, s ...

Madeleine Lucette Ryley Madeleine Lucette Ryley (26 December 1858 – 7 February 1934) was an English actress and playwright known for her plays in London and then America in the late 1800s. She began writing plays under the pseudonym Noel Grant until she gained fame as ...

, and

Augusta Holmès Augusta Mary Anne Holmès (16 December 1847 – 28 January 1903) was a French composer of Irish descent (her father was from Youghal, Co. Cork). In 1871, Holmès became a French citizen and added the accent to her last name.Rollo Myers: "Augusta ...

also endorsed Vin Mariani in print testimonials.

Inspiration for Coca-Cola

Vin Mariani was apparently an inspiration for John S. Pemberton's 1885

drink,

Pemberton's French Wine Coca Pemberton's French Wine Coca was a coca wine created by the druggist John Pemberton, the inventor of Coca-Cola. It was an alcoholic beverage, mixed with coca, kola nut, and damiana. The original recipe contained the ingredient cocaethylene (co ...

. Pemberton's recipe was very similar to that of Vin Mariani, including the coca leaves. It was differentiated only by the inclusion of the

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

n kola nut, the beverage's source of

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to ...

. Later that year, when

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

and

Fulton County Fulton County is the name of eight counties in the United States of America. Most are named for Robert Fulton, inventor of the first practical steamboat: *Fulton County, Arkansas, named after Governor William Savin Fulton *Fulton County, Georgia *F ...

, Georgia, passed

prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcohol ...

legislation, Pemberton responded by developing a carbonated,

non-alcoholic An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to almost zero. These may take the form of a non-alcoholic mixed drink (a "v ...

version of his French Wine Coca. He called the reformulated beverage

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

, for its stimulant ingredients coca leaves and kola nuts.

Modern developments

Angelo Mariani failed to pass his recipe down to subsequent Mariani family generations, so Vin Mariani went out of production after his death. The product was relaunched in 2014 by Christophe Mariani (no relation). Christophe Mariani subsequently met the Bolivian president, Evo Morales, in Rome to discuss the commercialisation of Mariani cocawine in Bolivia.

Gallery

Mariani pope.jpg,

purportedly carried a hipflask of Vin Mariani with him, and awarded a

gold medal to Angelo Mariani. Médaille Coca Mariani avers O.Roty.JPG, Vin Mariani medal by Louis-Oscar Roty Médaille Coca Mariani revers O.Roty.JPG, Medal of Coca Mariani wine L'académicien français Louis Duchesne (1843-1922) faisant la publicité du Vin Mariani, précurseur du Coca-Cola..jpg, French historian Louis Duchesne and Vin Mariani

References

External links