Viiv (stylized as V//V) was a platform initiative from
Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
similar to Intel's
Centrino
Centrino is a brand name of Intel Corporation which represents its Wi-Fi and WiMAX wireless computer networking adapters. Previously the same brand name was used by the company as a platform-marketing initiative. The change of the meaning of the ...
and
vPro
The VPRO (stylized vpro; originally an acronym for , ) is a Dutch public broadcaster, which forms a part of the Dutch public broadcasting system. Founded in 1926 as a liberal Protestant broadcasting organization, it gradually became more ...
. Initially (through release 1.7), it was a collection of computer technologies with a particular combination of Intel ingredients to support a "media PC" concept. Intel also provided the Media Server as the core software stack on the PC to support "media" distribution through the home.
Marketing
Until 2007, Viiv was Intel's attempt to become the center of electronic-based home entertainment. Intel was repeating the marketing model for the very successful
Centrino
Centrino is a brand name of Intel Corporation which represents its Wi-Fi and WiMAX wireless computer networking adapters. Previously the same brand name was used by the company as a platform-marketing initiative. The change of the meaning of the ...
platform, which was their first branded platform. The Intel Viiv brand has been "de-emphasized" and comes after the CPU branding, similar to that of "Core 2 with Viiv inside", putting more focus on the CPU.
X-Bit labs report
, retrieved July 30, 2007
There will be no additional releases beyond 1.7.1 of the media server product.
Media discussion
News and reviews
* ttp://slashdot.org/articles/06/03/28/0929236.shtml Slashdot: Viiv 1.5 May End Traditional Media PCs
Engadget: Intel VIIV says no thank you to DRM
* ttp://www.digitimes.com/mobos/a20050825PR204.html Digitimes: Intel looking to develop Linux version of Viiv to reduce costs
Criticism
Bit Tech: Why Intel's DRM strategy is flawed
Inquirer: Intel Viiv is stupid and broken
Inquirer: Intel's Viiv is an embarrassment
Intel corporate links
Intel's official Viiv (Core2 Processor with Viiv Technology) website
See also
* Intel Core 2
Intel Core 2 is the processor family encompassing a range of Intel's consumer 64-bit x86-64 single-, dual-, and quad-core microprocessors based on the Core microarchitecture. The single- and dual-core models are single-die, whereas the quad-cor ...
* Intel vPro
Intel vPro technology is an umbrella marketing term used by Intel for a large collection of computer hardware technologies, including VT-x, VT-d, Trusted Execution Technology (TXT), and Intel Active Management Technology (AMT). When the vPro ...
* Centrino
Centrino is a brand name of Intel Corporation which represents its Wi-Fi and WiMAX wireless computer networking adapters. Previously the same brand name was used by the company as a platform-marketing initiative. The change of the meaning of the ...
* Vixs
Pixelworks () was set up in 1997 and now is based in San Jose, California. Pixelworks provides video and pixel processing semiconductors and software. In addition, the company also provides digital display, projection devices and digital signage. ...
References
{{Intel technology
Viiv
Consumer electronics
Intel Viiv
Viiv (stylized as V//V) was a platform initiative from Intel similar to Intel's Centrino and vPro. Initially (through release 1.7), it was a collection of computer technologies with a particular combination of Intel ingredients to support a "med ...