is a Japanese marketing research company conducting
audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometim ...
for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries. Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002. Advertising giant
Dentsu
Dentsu Inc. ( ja, 株式会社電通 ''Kabushiki-gaisha Dentsū'' or 電通 ''Dentsū'' for short) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertis ...
owns 34% of the company.
Controversies
Video Research sued an unnamed former
Nippon Television producer in 2005 for damages. The case ended in an amicable, court-recommended settlement.
References
External links
Official website of Video Research
Market research companies
Dentsu
Audience measurement
Japanese companies established in 1962
Marketing companies established in 1962
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