V Sport is the common brand of several sports channels targeting the Nordic countries, owned by

Nordic Entertainment Group Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm. The company operates the namesake video streaming services Viaplay and Viafree, advertisin ...

. The brand has been introduced in June 2020, replacing the former brands Viasat Sport and Viasport (

Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and the ...

only). Its main competitors are C More Sport and

Eurosport Eurosport is a group of pay television networks in Europe and parts of Asia. Owned by Warner Bros. Discovery through its international sports unit, it operates two main channels— Eurosport 1 and Eurosport 2—across most of its territories, ...

Sports rights

Association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

;National leagues *

Eredivisie The Eredivisie (; ''"Honour Division"'' or ''"Premier Division"'') is the highest level of professional football in the Netherlands. The league was founded in 1956, two years after the start of professional football in the Netherlands. It is c ...

(Dutch first division) * Ligue 1 (French first division) *

Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Fo ...

(English first division) * SAS Ligaen (Danish first division) *

Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany's primary footba ...

(German first division) * A-League (Australian first division) ;National cups * Football League Cup (English league cup) *

FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual knockout football competition in men's domestic English football. First played during the 1871–72 season, it is the oldest national football competi ...

(English cup) ;European competitions *

UEFA Champions League The UEFA Champions League (abbreviated as UCL, or sometimes, UEFA CL) is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competi ...

UEFA Europa League The UEFA Europa League (abbreviated as UEL, or sometimes, UEFA EL), formerly the UEFA Cup, is an annual football club competition organised since 1971 by the Union of European Football Associations (UEFA) for eligible European football clubs. ...

Other sports

;

American Football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team wi ...

National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...

(NFL) ;

Basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...

* EuroLeague * EuroCup ;

Golf Golf is a club-and-ball sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standardized playing area, and coping ...

PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also ...

;

Ice hockey Ice hockey (or simply hockey) is a team sport played on ice skates, usually on an ice skating rink with lines and markings specific to the sport. It belongs to a family of sports called hockey. In ice hockey, two opposing teams use ice h ...

HockeyAllsvenskan HockeyAllsvenskan (previously Allsvenskan and SuperAllsvenskan) is a professional ice hockey league, and the second-highest league in the Swedish ice hockey system (after the SHL). Since the 2009–10 season, the league consists of fourteen team ...

(Swedish second division) *

Ice Hockey World Championships The Ice Hockey World Championships are an annual international men's ice hockey tournament organized by the International Ice Hockey Federation (IIHF). First officially held at the 1920 Summer Olympics, it is the sport's highest profile annual ...

* Eliteserien/Fjordkraftligaen (Norwegian first division) *

World Cup of Hockey The World Cup of Hockey is an international ice hockey tournament. Inaugurated in 1996, it is the successor to the Canada Cup, which was held every 3 to 5 years from 1976 to 1991 and was the first international hockey championship to allow natio ...

Kontinental Hockey League The Kontinental Hockey League (KHL; russian: Континентальная хоккейная лига (КХЛ), Kontinental'naya khokkeynaya liga) is an international professional ice hockey league founded in 2008. It comprises member clubs ba ...

(KHL) ; Motorsports *

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

* IndyCar * MotoGP *

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

* DTM

Channels

''Viasat Sport'' was launched as a pan-Nordic channel in 1999. In January 2002, a dedicated Danish channel, '' Viasat Sport Denmark'', launched and replaced the pan-Nordic version in Denmark. 1 February 2004, Viasat launched two new sport channels; ''

Viasat Sport 2 Viasat Sport 2 was a Scandinavian soccer channel. The channel started February 1, 2004 together with Viasat Sport 3. Viasat Sport 2 has the rights to Manchester United TV and Chelsea TV. Viasat Sport 2 also shows the UEFA Champions League, the D ...

'' and ''

Viasat Sport 3 Viasat Sport 3 was a Scandinavian sports channel mainly showing basketball, combat sports, auto racing and American football. The channel started on 1 February 2004 together with Viasat Sport 2. The main sports in the summer are NASCAR, Indy Racin ...

''. The two existing channels were re-branded as '' Viasat Sport 1''. During the autumn the two new channels were refocused, turning Viasat Sport 2 into a dedicated soccer channel and Viasat Sport 3 becoming a channel for motor and contact sports. In April 2005, a "news channel" called '' Viasat Sport 24'' was launched. In the end of 2005, Viasat Sport 1 in Norway was replaced by '' SportN'', a joint venture with government-owned public broadcaster

NRK NRK, an abbreviation of the Norwegian ''Norsk Rikskringkasting AS'', generally expressed in English as the Norwegian Broadcasting Corporation, is the Norwegian government-owned radio and television public broadcasting company, and the largest ...

. In January 2007, a dedicated golf channel, '' Viasat Golf'', was launched replacing '' Viasat Sport 24''. 11 April 2007, Viasat Sport 1 in Denmark was replaced by '' TV 2 Sport'', a joint venture with state-owned broadcaster TV 2. In early 2008, Viasat launched their first high-definition sports channels: '' TV 2 Sport HD'' for Denmark and '' Viasat Sport HD'' för Norway and Sweden. On October 17, 2008, the Viasat Sport channels went through a major overhaul which saw ''Viasat Sport 2'' and ''3'' disappear in Sweden and Norway. They were replaced by '' Viasat Fotboll'' (in Sweden), '' Viasat Sport'' (in Norge) and '' Viasat Motor'' (both countries). The Swedish ''Viasat Sport 1'' was renamed '' Viasat Sport''. ''Viasat Sport HD'' continued to be available in both Norway and Sweden, and ''Viasat Golf'' was still available in all four Scandinavian countries. Viasat Sport 2 and 3 continued in Denmark, Finland and the Baltics until January 6, 2009. On January 7, 2009, ''Viasat Sport Baltic'' channel was launched in Baltic states. ''Viasat Golf'' also became available in the region. Finland and Denmark didn't receive any replacements for Viasat Sport 2 and 3. The Baltic business was sold in 2017 to Providence Equity Partners, and Viasat Sport Baltic has been renamed to ''TVPlay Sports'' (currently

TV3 Sport TV3 Sport is a Danish sports television channel, owned by Viaplay Group and operated by TV3 SPORT. The channel originally broadcast as TV 2 SPORT and was a joint-venture between TV 2 and Modern Times Group. MTG launched a dedicated Danish version ...

). In 2018 the Nordic TV business of Modern Times Group was split off into

(NENT).

Denmark

Channel lineup: *

* TV3+ * TV3 MAX * V Sport Golf *V Sport Live *V Sport Ultra HD

Finland

Channel lineup: *V Sport 1 Suomi *V Sport 2 Suomi *V Sport + Suomi *V Sport 1 * V Sport Football * V Sport Golf *V Sport Vinter *V Sport Premium *V Sport Live *V Sport Ultra HD *ESportsTV

Norway

New channel lineup as of 15 September 2008: * V Sport + * V Sport 1 * V Sport 2 * V Sport 3 * V Sport Golf *V Sport Premier League 1 *V Sport Premier League 2 *V Sport Premier League 3 *V Sport Premier League 4 *V Sport Live *V Sport Ultra HD

Sweden

New channel lineup as of 16 September 2009: * V Sport Football * V Sport Golf *

V Sport Motor V Sport Motor is a Swedish motorsport channel that launched on 17 October 2008. Events broadcast on the channel include Formula One, NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanct ...

* V Sport Vinter * V Sport 1 *

V Sport Premium V, or v, is the twenty-second and fifth-to-last letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''vee'' (pronounced ), plural ...

* V Sport Extra *V Sport Live *V Sport Ultra HD

References

External links

Viasat Sport NorwayViasat Sport Sweden
{{Modern Times Group Mass media companies of Sweden Modern Times Group Television channels and stations established in 2004 V Sport