Viaplay is a streaming service owned by

Viaplay Group Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm. The company operates the namesake video streaming services Viaplay and Viafree, advertising ...

which is based in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

History

Originally owned by

Modern Times Group Modern may refer to: History *Modern history ** Early Modern period ** Late Modern period *** 18th century *** 19th century *** 20th century ** Contemporary history * Moderns, a faction of Freemasonry that existed in the 18th century Philosoph ...

, it was launched in May 2007 as Viasat On Demand. It was rebranded as Viaplay in 2011. Viaplay released its first original fiction title, '' Swedish Dicks'', in 2016. As of 2021, it was available in Sweden, Norway, Finland, Denmark,

Estonia Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, a ...

Latvia Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...

Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...

, Iceland and Poland. Capitalizing on the popularity of

Nordic noir Nordic noir, also known as Scandinavian noir or Scandi noir, is a genre of crime fiction usually written from a police point of view and set in Scandinavia or Nordic countries. Plain language avoiding metaphor and set in bleak landscapes results ...

titles, the service rolled out plans to expand to Ireland, the UK and the Netherlands in November 2022, and Canada, Germany, Switzerland, Austria and the United States by 2023. Viaplay launched in the United States ahead of the previously planned schedule, initially exclusively to

Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...

customers, with the intention to launch a direct-to-consumer platform later. As the mother company Viaplay Group holds extensive sports rights in multiple markets, Viaplay provides sports broadcasts in most countries where it operates. In May 2022, Viaplay announced the organisation had added the

National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...

and Poland-based MMA promotion KSW to its UK offering. In July 2022, Viaplay Group acquired U.K.-based pay TV channel operator,

Premier Sports Viaplay Sports and Premier Sports are a group of pay television sports channels owned by Viaplay Group. Viaplay Sports holds exclusive live UK and Republic of Ireland TV rights to La Liga, Scottish League Cup, Elite Ice Hockey League, NHL an ...

, and rebranded it under the Viaplay name by 1st November 2022.

Launch

References

External links

* Subscription video on demand services Internet properties established in 2007 2007 establishments in Sweden {{tv-website-stub