''Vestoj'' (meaning "clothing" in Esperanto) is an annual

academic journal An academic journal or scholarly journal is a periodical publication in which scholarship relating to a particular academic discipline is published. Academic journals serve as permanent and transparent forums for the presentation, scrutiny, and ...

about

dress A dress (also known as a frock or a gown) is a garment traditionally worn by women or girls consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment). It consists of a top piece that co ...

and

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion i ...

. The

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

and publisher is Anja Aronowsky Cronberg.

History

''Vestoj – the Journal of Sartorial Matters'' was established by

and publisher Anja Aronowsky Cronberg in 2009. It sets out to "combine theoretical knowledge about fashion with experience from the fashion industry. In the first issue a manifesto was formulated that more than anything was about bridging the gap between fashion as an academic subject of study and fashion as a business". It "stands apart from the current crop of new magazines because of its consciously intellectual stance". ''Vestoj'' combines scholarly texts about fashion with fiction, nonfiction,

poetry Poetry (derived from the Greek ''poiesis'', "making"), also called verse, is a form of literature that uses aesthetic and often rhythmic qualities of language − such as phonaesthetics, sound symbolism, and metre − to evoke meanings i ...

, and visuals. Each issue is thematic and its subject matter is reflected in both editorial content and art direction. Every issue consequently has a different logo, style, format, and graphic design. ''Vestoj'' differs from most fashion

fashion magazines Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion journ ...

, in that they contain no advertising and do not revolve around the fashion seasonal calendar.

Reception

''Vestoj'' has been called "one of the most successful attempts to provide the young academic discipline fashion studies with an equivalent to, say, the medical journal ''The Lancet''", and journalist

Fredrik Strage Per Fredrik Strage (; born 22 December 1972 in Linköping, Sweden) is a Swedish journalist and author who writes about pop culture. Strage's writing career began in the early 1990s at the Swedish fanzine ''New Life''. He has written for several ...

labelled ''Vestoj'' first issue as one of the best new magazines in 2009. The journal was also described as a publication that "connects intellectual strength and aesthetic refinement" and '' Svenska Dagbladet'' said that "flicking through ''Vestoj'' gives rise to the same feeling of pleasure that enjoying an old 1950s issue of ''Reader's Digest'': it's engaging, charming, personal and tongue in cheek – without ever compromising the

intellectual An intellectual is a person who engages in critical thinking, research, and reflection about the reality of society, and who proposes solutions for the normative problems of society. Coming from the world of culture, either as a creator or a ...

quality". In an interview on AnOthermag.com, Aronowsky Cronberg explains her approach, stating that ''Vestoj'' aims to have "an intelligent and multi-facetted approach to sartorial matters. What I find the most interesting methodology is the one that deals with both the production and consumption of a garment, as well as with the analysis of it. ..Through the study of fashion you can understand any given point in history, our desires, ideals, wants and needs. The aspect of fashion that deals with voracious consumption has spread into every way we relate to

culture Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups ...

; today we consume ideas, knowledge and people as much as we consume goods. Fashion in that sense is nothing short of a Gesamtkunstwerk."

References

External links

* {{Official website, http://www.vestoj.com/ Arts journals Annual journals Academic journals established in 2009 English-language journals