Verywell is a

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and W ...

providing health and wellness information by health professionals. It was launched on 26 April 2016 as a media property of About.com (now

Dotdash Meredith Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, l ...

) and its first standalone brand. Its content is created by 120 health experts and reviewed by board-certified physicians. Verywell is a vertical site focused on health. As of March 2017, it reached 17 million US

unique user Website popularity is commonly determined using the number of unique users, and the metric is often quoted to potential advertisers or investors. A website's number of unique users is usually measured over a standard period of time, typically a m ...

s each month.

History

About.com launched Verywell as its first standalone media property on 26 April 2016. The site took about half the health content already present at About.com, but the content was updated and made easier to read and navigate. The website hired Dr.

David L. Katz David L. Katz (born February 20, 1963) is an American physician. He was the founding director of the Yale-Griffin Prevention Research Center that was founded at Griffin Hospital in Derby, Connecticut in 1998. Career Previously, Katz was a clini ...

as its first senior medical advisor. Verywell launched a partnership with the

Cleveland Clinic Cleveland Clinic is a nonprofit American academic medical center based in Cleveland, Ohio. Owned and operated by the Cleveland Clinic Foundation, an Ohio nonprofit corporation established in 1921, it runs a 170-acre (69 ha) campus in Cleveland, ...

in August 2016, helping promote content from the clinic's consumer health information portal. The second phase of the partnership, launched in January 2017, focused on providing resources to physicians and doctors. By May 2017, About.com had transformed into Dotdash, an umbrella media brand of six distinct and specialized vertical sites ("content destinations"). While Verywell was about health, the others were about travel, learning, money management, home decorating, and technology.

Website

The website is maintained by 120 health experts, including doctors, trainers,

dietitian A dietitian, medical dietitian, or dietician is an expert in identifying and treating disease-related malnutrition and in conducting medical nutrition therapy, for example designing an enteral tube feeding regimen or mitigating the effects of ...

s, specialists, and other professionals, with the content being reviewed and approved by board-certified physicians. Verywell has been recognized for its "fun, energetic tone," diverging from the starkly clinical feel of most health portals. This has been a deliberate strategy on part of Dotdash, with the website advising the visitors to "think of us as your friend who also happens to be a doctor." Verywell was followed by similar websites made by major news portals such as

NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's v ...

HuffPost ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...

, Time Inc.,

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

and CalmSage. The website has split into four sites: Verywell Health (the main domain), Verywell Fit, Verywell Family, and Verywell Mind.

Traffic

As of March 2017, Verywell ranked in the top 10 health information sites, reaching 17 million US unique users each month. The site has a multiplatform audience, which also includes traffic from DailyBurn and Cleveland Clinic. It is mostly search-dependent, as 70 percent of its monthly desktop traffic comes from search results. Verywell claims that 15 percent of its traffic is direct, an increase compared to the period when its content was part of About.com (8 percent).

References

External links

* {{IAC Internet properties established in 2016 2016 establishments in the United States American medical websites