Verve Forecast is a record label formed as a division of Verve Records to concentrate on pop, rock, and folk music.

Founding

Jerry Schoenbaum of Verve and Moe Asch of Folkways created Verve Folkways in 1964 to take advantage of the popularity of folk music. To broaden the label's appeal, the named was changed from Verve Folkways to Verve Forecast in 1967. Schoenbaum was president of the label.

History

Schoenbaum left in 1969, and Verve Forecast was closed by its parent company, MGM, in 1970. After

PolyGram PolyGram N.V. was a multinational entertainment company and major music record label formerly based in the Netherlands. It was founded in 1962 as the Grammophon-Philips Group by Dutch corporation Philips and German corporation Siemens, to be a ...

bought MGM, the Verve Forecast catalog was incorporated into

Polydor Polydor Records Ltd. is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United State ...

. The label was revived in the 1990s for

smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the ...

releases by Chris Botti, Jeff Lorber, and Will Downing. When PolyGram merged with

Universal Universal is the adjective for universe. Universal may also refer to: Companies * NBCUniversal, a media and entertainment company ** Universal Animation Studios, an American Animation studio, and a subsidiary of NBCUniversal ** Universal TV, a t ...

, the imprint was deactivated and its roster was transferred to GRP. In 2004, Verve Forecast was revived again to replace

Blue Thumb Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. It lies between violet and cyan on the spectrum of visible light. The eye perceives blue when ...

to handle acts outside of jazz.

Roster

Verve Forecast signed pop, rock, folk, and blues musicians such as The Blues Project,

Caravan Caravan or caravans may refer to: Transport and travel *Caravan (travellers), a group of travellers journeying together **Caravanserai, a place where a caravan could stop *Camel train, a convoy using camels as pack animals *Convoy, a group of veh ...

, James Cotton, Friend & Lover,

Tim Hardin James Timothy Hardin (December 23, 1941 – December 29, 1980) was an American folk music, folk and blues music, blues musician and composer. As well as releasing his own material, several of his songs, including "If I Were a Carpenter (song), ...

, Richie Havens,

The Hombres The Hombres were an American garage rock band from Memphis, Tennessee, known primarily for the 1967 single, " Let It Out (Let It All Hang Out)". Origins Formed in 1966, The Hombres comprised Jerry Lee Masters (leader and bass player); Gary Wayn ...

, John Lee Hooker, Lightnin' Hopkins, Janis Ian, Jim and Jean,

Lead Belly Huddie William Ledbetter (; January 20, 1888 – December 6, 1949), better known by the stage name Lead Belly, was an American folk and blues singer notable for his strong vocals, virtuosity on the twelve-string guitar, and the folk sta ...

, Bob Lind,

The New Lost City Ramblers The New Lost City Ramblers, or NLCR, was an American contemporary old-time string band that formed in New York City in 1958 during the folk revival. Mike Seeger, John Cohen and Tom Paley were its founding members. Tracy Schwarz replaced Paley ...

, Laura Nyro, Odetta,

Street A street is a public thoroughfare in a built environment. It is a public parcel of land adjoining buildings in an urban context, on which people may freely assemble, interact, and move about. A street can be as simple as a level patch of di ...

, and

Dave Van Ronk David Kenneth Ritz Van Ronk (June 30, 1936 – February 10, 2002) was an American folk singer. An important figure in the American folk music revival and New York City's Greenwich Village scene in the 1960s, he was nicknamed the "Mayor of M ...

. After 2004, the label included Blues Traveler, Jamie Cullum, Dion, Jesse Harris, Katharine McPhee,

Mandy Moore Amanda Leigh Moore (born April 10, 1984) is an American singer, songwriter and actress. She rose to fame with her debut single, "Candy", which peaked at number 41 on the ''Billboard'' Hot 100. Her debut studio album, '' So Real'' (1999), recei ...

, Susan Tedeschi, Teddy Thompson, and Lizz Wright.

References

External links

Official site
{{Authority control 1967 establishments in California American record labels Companies based in Santa Monica, California Folk record labels Labels distributed by Universal Music Group Re-established companies Record labels based in California Record labels established in 1967 Record labels established in 2004 Verve Records labels