Vernacular culture
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Vernacular culture is the cultural forms made and organised by ordinary, often indigenous people, as distinct from the
high culture High culture is a subculture that emphasizes and encompasses the cultural objects of aesthetic value, which a society collectively esteem as exemplary art, and the intellectual works of philosophy, history, art, and literature that a society con ...
of an
elite In political and sociological theory, the elite (french: élite, from la, eligere, to select or to sort out) are a small group of powerful people who hold a disproportionate amount of wealth, privilege, political power, or skill in a group. ...
. One feature of
vernacular A vernacular or vernacular language is in contrast with a "standard language". It refers to the language or dialect that is spoken by people that are inhabiting a particular country or region. The vernacular is typically the native language, n ...
culture is that it is informal. Such culture is generally engaged in on a non-profit and voluntary basis, and is almost never funded by the state. The term is used in the modern study of
geography Geography (from Greek: , ''geographia''. Combination of Greek words ‘Geo’ (The Earth) and ‘Graphien’ (to describe), literally "earth description") is a field of science devoted to the study of the lands, features, inhabitants, an ...
and
cultural studies Cultural studies is an interdisciplinary field that examines the political dynamics of contemporary culture (including popular culture) and its historical foundations. Cultural studies researchers generally investigate how cultural practices re ...
. It generally implies a cultural form that differs markedly from a deeply rooted
folk culture Folklore is shared by a particular group of people; it encompasses the traditions common to that culture, subculture or group. This includes oral traditions such as tales, legends, proverbs and jokes. They include material culture, ranging fro ...
, and also from tightly organised
subculture A subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, poli ...
s and religious cultures. In cultural and communication studies, vernacular rhetoric is the discursive aspect of vernacular culture, referring to "mundane, bottom-up, and informal discursive expressions that challenge and criticize the institutional".


Examples

* the making and shaping of personal
garden A garden is a planned space, usually outdoors, set aside for the cultivation, display, and enjoyment of plants and other forms of nature. The single feature identifying even the wildest wild garden is ''control''. The garden can incorporate bot ...
s, market garden allotments *
amateur photography Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is employed i ...
, family albums *
scrapbooking Scrapbooking is a method of preserving, presenting and arranging personal and family history in the form of a book, box or card. Typical memorabilia include photographs, printed media, and artwork. Scrapbook albums are often decorated and frequ ...
* the making and showing of
home movies A home movie is a short amateur film or video typically made just to preserve a visual record of family activities, a vacation, or a special event, and intended for viewing at home by family and friends. Originally, home movies were made on p ...
* self-organising creative circles, such as for
knitting Knitting is a method by which yarn is manipulated to create a textile, or fabric. It is used to create many types of garments. Knitting may be done by hand or by machine. Knitting creates stitches: loops of yarn in a row, either flat or i ...
,
sewing Sewing is the craft of fastening or attaching objects using stitches made with a sewing needle and thread. Sewing is one of the oldest of the textile arts, arising in the Paleolithic era. Before the invention of spinning yarn or weaving ...
,
quilting Quilting is the term given to the process of joining a minimum of three layers of fabric together either through stitching manually using a needle and thread, or mechanically with a sewing machine or specialised longarm quilting system. ...
,
storytelling Storytelling is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural pr ...
,
photography Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is emplo ...
,
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoire ...
, and
painting Painting is the practice of applying paint, pigment, color or other medium to a solid surface (called the "matrix" or "support"). The medium is commonly applied to the base with a brush, but other implements, such as knives, sponges, and a ...
*
amateur dramatics An amateur () is generally considered a person who pursues an avocation independent from their source of income. Amateurs and their pursuits are also described as popular, informal, self-taught, user-generated, DIY, and hobbyist. History Hist ...
and youth dance groups * local history and historical re-enactment groups * book reading and discussion
circles A circle is a shape consisting of all points in a plane that are at a given distance from a given point, the centre. Equivalently, it is the curve traced out by a point that moves in a plane so that its distance from a given point is const ...
* local
horticultural Horticulture is the branch of agriculture that deals with the art, science, technology, and business of plant cultivation. It includes the cultivation of fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, flowers, seaweeds and no ...
produce and pet shows * inventors groups, and leagues of amateur
robot A robot is a machine—especially one programmable by a computer—capable of carrying out a complex series of actions automatically. A robot can be guided by an external control device, or the control may be embedded within. Robots may be ...
builders * amateur
beauty pageants A beauty pageant is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants. Pageants have now evolved to include inner beauty, with criteria covering judging of personality, intelligence, ...
* local
food network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...
s and "annual dinners" * informal investment clubs, which meet regularly in a social setting to jointly decide which stocks and investment vehicles to invest their money in * fetes, parades, seasonal and traditional celebrations *
children's street culture Children's street culture refers to the cumulative culture created by young children. Collectively, this body of knowledge is passed down from one generation of urban children to the next, and can also be passed between different groups of ch ...
* parent-organised informal child sports and gym teams *
road A road is a linear way for the conveyance of traffic that mostly has an improved surface for use by vehicles (motorized and non-motorized) and pedestrians. Unlike streets, the main function of roads is transportation. There are many types o ...
side
shrines A shrine ( la, scrinium "case or chest for books or papers"; Old French: ''escrin'' "box or case") is a sacred or holy sacred space, space dedicated to a specific deity, ancestor worship, ancestor, hero, martyr, saint, Daemon (mythology), daem ...
to traffic victims, and small self-made shrines at
grave A grave is a location where a dead body (typically that of a human, although sometimes that of an animal) is buried or interred after a funeral. Graves are usually located in special areas set aside for the purpose of burial, such as grav ...
sites * some forms of
weblog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
,
internet culture Internet culture is a culture based on the many way people have used computer networks and their use for communication, entertainment, business, and recreation. Some features of Internet culture include online communities, gaming, and social medi ...
, or
participatory media Participatory media is communication media where the audience can play an active role in the process of collecting, reporting, analyzing and disseminating content.Bowman, S., Willis, C.We Media: How Audiences are Shaping the Future of News and Info ...
. One could also include the design of home-made vernacular
signage Signage is the design or use of signs and symbols to communicate a message. A signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any ...
and notices Some of these activities, such as gardens, family albums, and grave memorials, will be organized on a family basis. Larger activities are usually organized through informal variations of the British committee system, consisting of a chairman, secretary, treasurer, agenda, minutes, and an annual meeting with elections based on a
quorum A quorum is the minimum number of members of a deliberative assembly (a body that uses parliamentary procedure, such as a legislature) necessary to conduct the business of that group. According to '' Robert's Rules of Order Newly Revised'', the ...
.


See also

*
Vernacular (disambiguation) Vernacular is the common speech variety of a specific population, as opposed to national, liturgical, literary or scientific idiom. Vernacular may also refer to: * Vernacular architecture, a category of architecture based on local needs and con ...
* Vernacular dance *
Vernacular literature Vernacular literature is literature written in the vernacular—the speech of the "common people". In the European tradition, this effectively means literature not written in Latin nor Koine Greek. In this context, vernacular literature appeared ...
*
Vernacular architecture Vernacular architecture is building done outside any academic tradition, and without professional guidance. This category encompasses a wide range and variety of building types, with differing methods of construction, from around the world, bo ...
*
Spirit of place Spirit of place (or soul) refers to the unique, distinctive and cherished aspects of a place; often those celebrated by artists and writers, but also those cherished in folk tales, festivals and celebrations. It is thus as much in the invisible ...
*
Grassroots A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to effect change at t ...
*
Stuckism Stuckism () is an international art movement founded in 1999 by Billy Childish and Charles Thomson to promote figurative painting as opposed to conceptual art.Handicrafts Cultural geography Traditions Cultural anthropology