V2 RECORDS (or V2 MUSIC) is a record label that was purchased by
Universal Music Group
* 1 History
* 2 Current "> It was distributed in the US by BMG ; however it left
for WEA shortly after the formation of
In April 2005, COOPERATIVE MUSIC was set up by the V2 MUSIC GROUP as
a transnational marketing and distribution operation which licenses
independent labels, as opposed to individual artist companies which is
the standard industry practice, for release in Europe,
In 2006 Branson sold V2 NORTH AMERICA to SHERIDAN SQUARE ENTERTAINMENT LLC (SSE) for $15 million. SSE then merged its label ARTEMIS RECORDS into V2 North America. The new label was effectively divested from the Virgin Group .
In May 2006, much of V2's catalogue, including multi-platinum artists
On 12 January 2007, V2 North America announced that it was undergoing restructuring to focus on its back catalogue and digital distribution. As a result, their employees were let go and their roster of artists left as free agents.
V2 BENELUX was founded by
Richard Branson in 1997 as part of the V2
International group with affiliates in USA, UK, Scandinavia, Germany,
In August 2007, V2 Music Group was sold for £7 million to Universal
Music Group . Subsequently, in October 2007, UMG partnered the US
operations of its independent distribution arm
Fontana Distribution ,
known as Fontana International, with London-based
Cooperative Music of
V2 Music. The intent was to enhance expansion through international
agreements, and so independent labels from Europe under Cooperative
Music would gain access to the independent American marketplace
through Fontana International 's diverse connections in independent
marketing, promotion and distribution support.
Cooperative Music has
had significant success with various acts such as
12 Girls Band
Amusement Parks on Fire
At the Drive-In
Better Than Ezra
The Black Crowes
The Black Keys
* The Blood Brothers
* Blood Meridian
Blood Red Shoes
Every Move a Picture
* ^ "Universal Music Group: History". www.universalmusic.com.
Retrieved 5 April 2011.
* ^ "Kelly Jones on the history of Stereophonics". YouTube.
* ^ "V2 North America and Sheridan Square Entertainment Form New
Company". PR Newswire. 23 November 2005. Retrieved 5 April 2011.
* ^ "V2 Restructured, White Stripes,