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V2 Records
V2 Records
(or V2 Music) is a record label that was purchased by Universal Music Group
Universal Music Group
in 2007.[1]

Contents

1 History 2 Current & past artists 3 See also 4 References 5 External links

History[edit] The label was founded in 1996 by Richard Branson, five years after he sold Virgin Records
Virgin Records
to EMI. The label was owned 95% by Morgan Stanley, the chief financier of the company, and 5% by Branson. Over the years V2 acquired Gee Street Records, Junior Boy's Own, Blue Dog Records, and Big Cat Records. The label also distributed many labels, such as Wichita, Luaka Bop, City Slang
City Slang
and Modular. Stereophonics
Stereophonics
were the first band to sign to the label.[2] V2 now operates in Australia, Belgium, Canada, France, Germany, Italy, Greece, Netherlands, Spain, Ireland, Sweden, United Kingdom, and United States.[citation needed] It was distributed in the US by BMG; however it left for WEA shortly after the formation of Sony BMG. Its headquarters were located at 14 East 4th Street in Manhattan, the former US home of Island Records, which was in the same building as the former Greenwich Village
Greenwich Village
branch of Tower Records. In April 2005, Cooperative Music was set up by the V2 Music Group as a transnational marketing and distribution operation which licenses independent labels, as opposed to individual artist companies which is the standard industry practice, for release in Europe, Australia
Australia
and Japan. This in-house licensing division has an exclusive international marketing team with representation in the UK, Ireland, France, Germany, Italy, Spain, Holland, Belgium, Sweden, Norway, Denmark, Australia
Australia
and Japan. In 2006 Branson sold V2 North America to Sheridan Square Entertainment LLC (SSE)[3] for $15 million. SSE then merged its label Artemis Records into V2 North America. The new label was effectively divested from the Virgin Group. Sheridan Square was later acquired by IndieBlu, which itself was acquired by Entertainment One.[4] In May 2006, much of V2's catalogue, including multi-platinum artists Moby
Moby
and The White Stripes, was added to eMusic, making the label one of the most high-profile featured on the online music site, which mostly sells DRM-free independent music at a cost considerably lower than many of its competitors. V2 Benelux was founded by Richard Branson in 1997 as part of the V2 International group with affiliates in USA, UK, Scandinavia, Germany, France, Italy
Italy
and Benelux. In February 2007 the directors of V2 Benelux, Chris Boog and Tom Willinck, rounded off a successful management buy out together with their distributor, Bertus Distribution.[5] On 12 January 2007, V2 North America announced that it was undergoing restructuring to focus on its back catalogue and digital distribution.[6] As a result, their employees were let go and their roster of artists left as free agents. In August 2007, V2 Music Group was sold for £7 million to Universal Music Group.[7] Subsequently, in October 2007, UMG partnered the US operations of its independent distribution arm Fontana Distribution, known as Fontana International, with London-based Cooperative Music of V2 Music. The intent was to enhance expansion through international agreements, and so independent labels from Europe under Cooperative Music would gain access to the independent American marketplace through Fontana International's diverse connections in independent marketing, promotion and distribution support. Cooperative Music has had significant success with various acts such as Fleet Foxes, Phoenix and The Black Keys. Current & past artists[edit] Annie Christian

12 Girls Band 12 Rods Acoustic Ladyland Alex Gold Alkaline Trio A.M. Sixty Amusement Parks on Fire Antique At the Drive-In Brendan Benson Best Fwends Better Than Ezra Birthmark The Black Crowes The Black Keys Blaudzun Bloc Party The Blood Brothers Blood Meridian Blood Red Shoes Ane Brun Carla Bruni CSS Burning Brides Isobel Campbell Cold War Kids Cornershop The Cribs The Crocketts The Crystal Method Ray Davies The Datsuns N'Dea Davenport dEUS Dogs Die In Hot Cars Dope Doug E. Fresh Duke Special Jesse James Dupree

Elbow Every Move a Picture Mary Fahl Fixkes Grandaddy Gosling Gravediggaz The Greenhornes Paul Hardcastle Maximilian Hecker The High Llamas Hundred Reasons Michael Hutchence iamamiwhoami The Icarus Line InMe Intwine Jaimeson Jape The Jesus and Mary Chain John Coffey Tom Jones Jungle Brothers Kings of Infinite Space Ed Kowalczyk Mark Lanegan Langhorne Slim Lethal Bizzle Liberty X Lori Lieberman Little Man Tate Kirsty MacColl Madasun Madness Aimee Mann Mark Foggo's Skasters Tom McRae The Meligrove Band Mercury Rev Moby The Mooney Suzuki

Jean-Louis Murat Nada Surf New Kingdom One Minute Silence Declan O'Rourke Over It P.M. Dawn Phoenix Polar Bear Ian Pooley pre)Thing The Raconteurs The Rakes Raghav Ra Ra Riot Regular Fries rinôçérôse Josh Ritter Roman Candle Katy Rose The RZA Nitin Sawhney Scott 4 Semifinalists Skin Paul Sherry Soulsavers Stereophonics Sugarcult Alice Temple Those Bastard Souls Tin Star Toots & the Maytals Tragedy Khadafi Underworld The White Stripes yourcodenameis:milo Vitamin C

See also[edit]

Acoustic 07, a compilation album released by V2 List of record labels

References[edit]

^ "Universal Music Group: History". www.universalmusic.com. Retrieved 5 April 2011.  ^ "Kelly Jones on the history of Stereophonics". YouTube. Retrieved 2014-08-13.  ^ "V2 North America and Sheridan Square Entertainment Form New Company". PR Newswire. 23 November 2005. Retrieved 5 April 2011.  ^ Chris Walsh (29 April 2010). "E1 Acquires IndieBlu". Billboard. Retrieved 16 November 2012.  ^ "V2 Benelux, a short introduction". V2 Benelux. Retrieved 5 April 2011.  ^ "V2 Restructured, White Stripes, Moby
Moby
Become Free Agents". www.billboard.com. 12 January 2007. Retrieved 5 April 2011.  ^ " Universal Music Group
Universal Music Group
announces intent to acquire V2 Music Group, Ltd". London, England: Universal Music. 10 August 2007. Retrieved 13 November 2012. 

External links[edit]

Official website Cooperative Music

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