DEMACO Pasta Extruder at La Rosa Macaroni Company P01

V. La Rosa and Sons Macaroni Company was founded in 1914 by Vincenzo La Rosa, a Sicilian immigrant.Guilds' committee for Federal Writers' Publications, Inc. ''The Italians of New York'' (1938), p. 183. The company eventually became one of the largest regional brands in the United States producing over 40 varieties of pasta.

History

Starting in the United States as a butcher, Vincenzo noticed an increased demand for macaroni during

World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...

, so he started making it in the back of his shop in the Williamsburg neighborhood of

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, New York. The company opened a pasta factory at 473 Kent Avenue in Brooklyn using an extruder made by I. DeFrancisci & Son, now called DEMACO. As the company grew, additional plants were added at 40 Jacksonville Road,

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, and 90 Wauregan Road,

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. Vincenzo La Rosa was considered an innovator in the development of the packaged foods industry in the United States as he was an early pioneer in food packaging and distribution. Prior to V. La Rosa, pasta was distributed in bulk throughout the neighborhoods of New York. V. La Rosa introduced packaged pasta into these markets. American Italian Pasta Company eventually acquired the La Rosa brand.

Tharinger Macaroni Company

In 1959, La Rosa purchased Tharinger Macaroni Company, makers of White Pearl brand, and acquired their factory at 3372 North Holton Street,

Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee ...

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

. Tharinger started about 1916. The White Pearl brand was trademarked in the US in 1924 by Tharinger, but was started about 1869. Tharinger was the successor to Lorenz Bros Macaroni Company, the original makers of White Pearl brand.

Notes

External links

{{DEFAULTSORT:La Rosa 1914 establishments in New York City American pasta companies American companies established in 1914 Companies based in Bucks County, Pennsylvania Economy of Milwaukee Food and drink companies established in 1914 Killingly, Connecticut Manufacturing companies based in Pennsylvania Williamsburg, Brooklyn