US WEEKLY is a weekly celebrity and entertainment magazine based in
New York City.
The magazine currently features a sharply different style from its original 1977–2000 format. Originally a monthly industry news and review magazine along the lines of Premiere or Entertainment Weekly , it switched format in 2000 to its current themes of celebrity news and style.
The web site Usmagazine.com was launched in fall 2006. In addition to features from the magazine, the site has a breaking celebrity news blog, exclusive photos, red carpet galleries from premieres and events, plus games, videos, quizzes and polls.
* 1 History * 2 Timeline * 3 Sections of the magazine * 4 In the media * 5 Recognition * 6 References * 7 External links
Launched as a fortnightly publication in 1977, Us by the New York Times Company . The magazine lost money before turning its first profit in 1980. It was sold later that year by Macfadden Media . It was acquired by Jann Wenner in 1985 and is a part of Wenner Media LLC, which also publishes Rolling Stone and Men’s Journal . In 1991, Us became a monthly publication. In 1999, the company announced plans to shift the Us publication schedule from monthly to weekly. The shift coincided with a change in style from industry news and reviews to a celebrity-focused news magazine. The move was a response to several market forces, including the success of Time, Inc.’s Entertainment Weekly and People magazines. Wenner expressed his intention to keep Us "celebrity-friendly" in contrast with the more gossipy character of its competitors. He told The New York Times : "We will be nice to celebrities. A lot of my friends are in the entertainment business." The publication focuses on celebrity fashion as well as Hollywood gossip. Kelli Delaney , current New York designer for Members Only , formerly served as Fashion Director of the publication (1992–95). The change took effect in March 2000.
In February 2001, Wenner partnered with
The Walt Disney Company .
But, in August 2006, Wenner Media re-acquired Disney's 50 percent
stake, making the publication once again fully owned and operated by
Wenner Media. In July 2003,
* 1977: Us founded by
The New York Times Company
* 1980: Us acquired by
* 1986: Us acquired by Straight Arrow Publishers, Inc., now known as
Wenner Media LLC
* 1991: Us changes its bi-weekly frequency to become monthly
* MARCH 2000: Us changes from a monthly format and goes weekly,
changing its title
* FEBRUARY 2001:
SECTIONS OF THE MAGAZINE
* JUST LIKE US: photos of celebrities doing things everyday people do. Inspired by a regular Sesame Street feature about animals. * WHO WORE IT BEST? : reader polls of which celebrity wore an outfit better * HOT STUFF: the latest gossip from inside Hollywood * THE RED CARPET: the looks and styles from Hollywood’s hottest parties and premieres * HOT PICS: celebrity sightings of stars around the globe * FASHION POLICE: famous comedians cite the fashion disasters of the stars, and the best “look of the week” * THE RECORD: a roster of changes in the lives of stars — births, marriages, divorces, etc. * LOOSE TALK: quotes from the stars * US MUSTS: according to Us Weekly, the must-see films, TV shows and DVDs
IN THE MEDIA
In a July 2006 Variety article,
They are among the biggest spenders of celebrity photos in the
industry. ... One of the first things they ever did, that led to the
jacking up of photo prices, was to pay $75,000 to buy pictures of
Jennifer Lopez reading Us magazine, so
That was the watershed moment that kicked off high photo prices in my mind. I had never seen anything like it. But they saw a competitor come along, and responded. It was a business move, and probably a smart one.
Of course. I read everything. I adore Us Weekly. I think it's a genius magazine. I'm a big fan of magazines that fulfill the goal of what they're trying to be.
From a May 2007 New York Post article profiling New York's 50 Most Powerful Women,
Janice Min, 37, editor, Us magazine. With her mag's profits placed as high as $90 million a year and readership up 191 percent in the last five years, Janice is not just like us. Nonetheless, the success of Us is attributed partly to the mother of two's reputation as perky and well liked – as well as its addictive features like the new "Faux Biz", which makes fun of off-base gossip.
Of her front cover appearance in November 1997, Courtney Love remarked,
"I wanted to do a kind of mock-Eagles , decadent '70s California-type thing, and I ended up looking like Pamela Anderson