Up (styled as UP by EL AL) was a low-cost

airline An airline is a company that provides air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in wh ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

El Al El Al Israel Airlines Ltd. (, he, אל על נתיבי אויר לישראל בע״מ), trading as El Al (Hebrew: , "Upwards", "To the Skies" or "Skywards", stylized as ELAL; ar, إل-عال), is the flag carrier of Israel. Since its inaugura ...

. El Al announced in January 2018 that UP will cease operations in October 2018 to be remerged into El Al.

History

On 26 November 2013, El Al unveiled its new low-cost airline ''Up'', which commenced operations on 30 March 2014, initially to

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Larnaca Larnaca ( el, Λάρνακα ; tr, Larnaka) is a city on the south east coast of Cyprus and the capital of the district of the same name. It is the third-largest city in the country, after Nicosia and Limassol, with a metro population of ...

and

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using five

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s transferred from the El Al mainline fleet. Up was founded by its parent El Al to be used on some routes to Europe where it replaced El Al itself. All flights of Up are operated by El Al, using El Al's call sign and codes with a four digit number. For flights over two hours the airline offers a

buy on board Buy may refer to a trade, i.e., an exchange of goods and services via bartering or a monetary purchase. The term may also refer to: Places * Buy (inhabited locality), any of several inhabited localities in Russia * Burlington-Alamance Regional ...

service. In August 2014,

Ryanair Ryanair is an Irish ultra low-cost carrier founded in 1984. It is headquartered in Swords, Dublin, Ireland and has its primary operational bases at Dublin and London Stansted airports. It forms the largest part of the Ryanair Holdings famil ...

CEO Michael O'Leary foreshadowed the development of a ''Ryanair Israel'', connecting Israel with cities across Europe. He said an inhibiting factor in the plan was Israeli authorities protectiveness of El Al from competition. The CEO of ''Up'' wishes to recreate the airline business world. In January 2018 it was announced that El Al were to discontinue the Up brand. Up was planned to cease operations by October 2018 and all flights and aircraft would return to El Al.El Al to Drop the Up Brand
/ref> El Al therefore introduced a new fare structure to replace the Up offers.ch-aviation.com - Israel's El Al to drop UP budget brand
4 January 2018 The last flights took place on 14 October 2018.

Destinations

Up had been served the following destinations until 14 October 2018:

Fleet

References

External links

* {{Airlines of Israel 2013 establishments in Israel 2018 disestablishments in Israel Airlines established in 2013 Airlines disestablished in 2018 Defunct airlines of Israel El Al