United States presidential election in Florida, 2004
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The 2004 United States presidential election in Florida took place on November 2, 2004, as part of the
2004 United States presidential election The 2004 United States presidential election was the 55th quadrennial presidential election, held on Tuesday, November 2, 2004. The Republican ticket of incumbent President George W. Bush and his running mate incumbent Vice President Dick Chene ...
. Voters chose 27 representatives, or electors to the Electoral College, who voted for
president President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
and
vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...
.
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
was won by incumbent
President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
by a 5.01% margin of victory. Prior to the election, most news organizations considered this a swing state that was leaning towards Bush. Once again, Florida was under the national spotlight due to its high number of electoral votes and the fresh memory of the controversy surrounding the 2000 Florida vote. Turnout was much higher, going from an estimated 6 million voters in 2000 to over 7.5 million voters showing up to vote in 2004. This remains the last time that any candidate won Florida by a greater than 5% margin and the last time a Republican won a majority of the state's popular vote until 2020. As of 2022, this is the most recent time that Florida voted to the left of
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...
in a presidential election.


Campaign


Predictions

There were 12 news organizations who made state-by-state predictions of the election. Here are their last predictions before election day.


Polling

Throughout the general election, candidates exchanged narrow leads in the state. The final 3 poll averaged showed Bush leading with 49% to Kerry's 47%.


Fundraising

Bush raised $16,956,510. Kerry raised $7,285,151.


Advertising and visits

This state was heavily targeted as a
swing state In American politics, the term swing state (also known as battleground state or purple state) refers to any state that could reasonably be won by either the Democratic or Republican candidate in a statewide election, most often referring to pre ...
. Over the course of the election, Bush visited the state 15 times to Kerry's 18 times. Also, both candidates spent heavily on television advertisements, spending an estimated $3 million each week.


Analysis

During the 2004 U.S. presidential election, numerous allegations of irregularities were made concerning the voting process in
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
. These allegations included missing and uncounted votes, machine malfunction, and a lack of correlation between the vote count and exit polling. In the prior election,
Ralph Nader Ralph Nader (; born February 27, 1934) is an American political activist, author, lecturer, and attorney noted for his involvement in consumer protection, environmentalism, and government reform causes. The son of Lebanese immigrants to the Un ...
obtained over 2% of the vote, thus Bush won with less than 50% of the vote, making his approval rating and his brother's approval ratings the deciding factor of the state. Polls throughout the campaign indicated that Florida was too close to call, prompting concerns about a repeat of the 2000 fiasco. However, the high popularity of
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
's brother,
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Jeb Bush John Ellis "Jeb" Bush (born February 11, 1953) is an American politician and businessman who served as the 43rd governor of Florida from 1999 to 2007. Bush, who grew up in Houston, was the second son of former President George H. W. Bush a ...
, contributed to a relatively comfortable victory for Bush, by a margin of 5% over his Democratic rival,
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...
. While the
South Florida metropolitan area The Miami metropolitan area (also known as Greater Miami, the Tri-County Area, South Florida, or the Gold Coast) is the ninth largest metropolitan statistical area in the United States and the 34th largest metropolitan area in the world with a ...
mostly voted for Kerry, the other parts of the state mainly supported Bush, being culturally closer to the rest of the
southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...
than to
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
, home to large
Hispanic The term ''Hispanic'' ( es, hispano) refers to people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to Vic ...
and
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
populations, as well as retirees and transplants from the largely liberal
Northeastern United States The Northeastern United States, also referred to as the Northeast, the East Coast, or the American Northeast, is a geographic region of the United States. It is located on the Atlantic coast of North America, with Canada to its north, the Southe ...
. Key to Bush's victory was increased turnout in Republican areas. Bush's margin of victory in several counties topped 70%, particularly in the
Florida Panhandle The Florida Panhandle (also West Florida and Northwest Florida) is the northwestern part of the U.S. state of Florida; it is a Salient (geography), salient roughly long and wide, lying between Alabama on the north and the west, Georgia (U. ...
. Bush also won a significant number of heavily populated and fast-growing areas including
Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...
, the entire
Tampa Bay area The Tampa Bay area is a major populated area surrounding Tampa Bay on the west coast of Florida in the United States. It includes the main cities of Tampa, St. Petersburg, and Clearwater. It is the 18th largest metropolitan area in the United St ...
,
Southwest Florida Southwest Florida is the region along the southwest Gulf coast of the U.S. state of Florida. The area is known for its beaches, subtropical landscape, and winter resort economy. Definitions of the region vary, though its boundaries are generally ...
,
Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures rele ...
, the
Space Coast The Space Coast is a region in the U.S. state of Florida around the Kennedy Space Center (KSC) and Cape Canaveral Space Force Station. It is one of several "themed" coasts around Florida. All orbital launches from American soil carrying NASA astr ...
, and
Ocala Ocala ( ) is a city in and the county seat of Marion County within the northern region of Florida, United States. As of the 2020 United States Census, the city's population was 63,591, making it the 54th most populated city in Florida. Home to ...
. , this is the last election in which Hillsborough County and Osceola County voted for the Republican candidate. This is also the last time that the cities of Orlando, Tampa, and Kissimmee have voted Republican in a presidential election.


Results


By county


Counties that flipped from Democratic to Republican

* Flagler (largest municipality:
Palm Coast Palm Coast is a city in Flagler County, Florida. As of the 2010 United States Census, the population was 75,180, more than twice the 32,832 counted in 2000. The population was estimated to be 89,800 in 2019. It is the most populous city in Flagler ...
) * Hernando (largest municipality: Spring Hill) *
Osceola Osceola (1804 – January 30, 1838, Asi-yahola in Muscogee language, Creek), named Billy Powell at birth in Alabama, became an influential leader of the Seminole people in Florida. His mother was Muscogee, and his great-grandfather was a S ...
(largest municipality:
Kissimmee Kissimmee ( ) is the largest city and county seat of Osceola County, Florida, United States. As of the 2020 census, the population was 79,226. It is a Principal City of the Orlando-Kissimmee-Sanford, Florida, Metropolitan Statistical Area, wh ...
) * Pasco (largest municipality: Wesley Chapel) *
Pinellas Pinellas is the name of a peninsula located roughly halfway down the west coast of Florida. It forms the western boundary of Tampa Bay and comprises the bulk of Pinellas County. There is a city named Pinellas Park in south Pinellas. The peninsula ...
(largest municipality:
St. Petersburg Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...
)


By congressional district

Bush won 18 of 25 congressional districts. Kerry won 7 districts, including one held by a Republican.


Electors

Technically the voters of Florida cast their ballots for electors: representatives to the Electoral College. Florida is allocated 27 electors because it has 25
congressional districts Congressional districts, also known as electoral districts and legislative districts, electorates, or wards in other nations, are divisions of a larger administrative region that represent the population of a region in the larger congressional bod ...
and 2 senators. All candidates who appear on the ballot or qualify to receive write-in votes must submit a list of 27 electors, who pledge to vote for their candidate and his or her running mate. Whoever wins the majority of votes in the state is awarded all 27 electoral votes. Their chosen electors then vote for president and vice president. Although electors are pledged to their candidate and running mate, they are not obligated to vote for them. An elector who votes for someone other than his or her candidate is known as a
faithless elector In the United States Electoral College, a faithless elector is an elector who does not vote for the candidates for U.S. President and U.S. Vice President for whom the elector had pledged to vote, and instead votes for another person for one or ...
. The electors of each state and the
District of Columbia ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
met on December 13, 2004, to cast their votes for president and vice president. The Electoral College itself never meets as one body. Instead the electors from each state and the District of Columbia met in their respective capitols. The following were the members of the Electoral College from Florida. All were pledged to and voted for George W. Bush and Dick Cheney. # Al Austin #
Allan Bense Allan G. Bense (born October 6, 1951) is an American businessman and politician. He served in the Florida State house from 1998 to 2006. He serves as the chairman and chief executive officer of Bense Enterprises. Biography Early life Allan Ben ...
# Sally Bradshaw #
Al Cardenas AL, Al, Ål or al may stand for: Arts and entertainment Fictional characters * Al (''Aladdin'') or Aladdin, the main character in Disney's ''Aladdin'' media * Al (''EastEnders''), a minor character in the British soap opera * Al (''Fullmetal ...
#
Jennifer Carroll Jennifer Sandra Carroll (née Johnson, August 27, 1959) is a Trinidadian–American Republican politician and retired naval officer who served as the 18th lieutenant governor of Florida from January 4, 2011 to March 12, 2013. Carroll is the fir ...
# Armando Codina # Sharon Day # Maria de la Milera # Jim Dozier # David Griffin # Fran Hancock # Cynthia Handley # William Harrison # Al Hoffman # Bill Jordan # Tom Lee # Randall McElheney # Jeanne McIntosh # Nancy Mihm # Gary Morse # Marilyn Paul #
Tom Petway Thomas Franklin Petway, III is a lifelong resident of Jacksonville, Florida and one of the most successful business and civic leaders in Jacksonville and the state of Florida. Personal Petway was born in Jacksonville, Florida in 1940 and graduate ...
# Sergio Pino # John Thrasher # Janet Westling # Robert Woody # Zach Zachariah


References


External links


Official election results
{{2004 U.S. presidential election
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 6 ...
2004 Florida elections