The Info List - United States Presidential Election, 1964

Lyndon B. Johnson Democratic

Elected President Lyndon B. Johnson Democratic

The United States
United States
presidential election of 1964 was the 45th quadrennial presidential election. It was held on Tuesday, November 3, 1964. Incumbent Democratic President Lyndon B. Johnson
Lyndon B. Johnson
defeated Barry Goldwater, the Republican nominee. With 61.1% of the popular vote, Johnson won the highest share of the popular vote of any candidate since the largely uncontested 1820 election. Johnson had come to office in November 1963 following the assassination of his predecessor, John F. Kennedy. He easily defeated a primary challenge by segregationist Governor George Wallace
George Wallace
of Alabama
to win nomination to a full term. At the 1964 Democratic National Convention, Johnson also won the nomination of his preferred running mate, Senator Hubert Humphrey
Hubert Humphrey
of Minnesota. Senator Barry Goldwater of Arizona, a leader of his party's conservative faction, defeated moderate Governor Nelson Rockefeller
Nelson Rockefeller
of New York and Governor William Scranton
William Scranton
of Pennsylvania
at the 1964 Republican National Convention. Johnson championed his passage of the Civil Rights Act of 1964, and his campaign advocated a series of anti-poverty programs collectively known as the Great Society. Goldwater espoused a low-tax, small government philosophy, and he opposed the Civil Rights Act of 1964. Democrats successfully portrayed Goldwater as a dangerous extremist, most famously in the "Daisy" television advertisement. The Republican Party was badly divided between its moderate and conservative factions, with Rockefeller and other moderate party leaders refusing to campaign for Goldwater. Johnson led by wide margins in all opinion polls conducted during the campaign. Johnson carried 44 states and the District of Columbia, which voted for the first time in this election. Goldwater won his home state and swept the states of the Deep South, most of which had not voted for a Republican presidential candidate since the end of Reconstruction in 1877. Johnson's landslide victory coincided with the defeat of many conservative Republican Congressmen, and the subsequent 89th Congress would pass major legislation such as the Social Security Amendments of 1965 and the Voting Rights Act. Goldwater’s unsuccessful bid influenced the modern conservative movement and the long-time realignment within the Republican Party, which culminated in the 1980 presidential victory of Ronald Reagan.


1 Assassination of President John F. Kennedy 2 Nominations

2.1 Democratic Party 2.2 Other major candidates 2.3 Republican Party

2.3.1 Republican candidates 2.3.2 The primaries 2.3.3 Convention

3 General election

3.1 Campaign 3.2 Ads and slogans 3.3 Results 3.4 Geography of results

3.4.1 Cartographic gallery 3.4.2 Results by state 3.4.3 Close states

4 Consequences 5 Electoral records 6 See also 7 References 8 Notes 9 Bibliography

9.1 Books

10 External links

Assassination of President John F. Kennedy[edit] Main article: Assassination of John F. Kennedy

President and Mrs. Kennedy on the day of his assassination

While on the first campaign swing of his re-election effort, President Kennedy was assassinated on November 22, 1963 in Dallas, Texas. Supporters were shocked and saddened by the loss of the charismatic President, while opposition candidates were put in the awkward position of running against the policies of a slain political figure.[2] During the following period of mourning, Republican leaders called for a political moratorium, so as not to appear disrespectful.[3] As such, little politicking was done by the candidates of either major party until January 1964, when the primary season officially began. At the time, most political pundits saw Kennedy’s assassination as leaving the nation politically unsettled.[2]

Nominations[edit] Democratic Party[edit] Main article: Democratic Party presidential primaries, 1964

Democratic Party Ticket, 1964

Lyndon B. Johnson Hubert Humphrey

for President for Vice President

36th President of the United States (1963–1969) U.S. Senator from Minnesota (1949–1964, 1971–1978)


Other major candidates[edit] The only other candidate to actively campaign was then Alabama Governor George Wallace
George Wallace
who ran in a number of northern primaries, though his candidacy was more to promote the philosophy of states' rights among a northern audience; while expecting some support from delegations in the South, Wallace was certain that he was not in contention for the Democratic nomination. [4] Johnson received 1,106,999 votes in the primaries.

George Wallace

Governor of Alabama (1963–1967)


Withdrew: July 19, 1964 672,984 votes

At the national convention the integrated Mississippi
Freedom Democratic Party (MFDP) claimed the seats for delegates for Mississippi, not on the grounds of the Party rules, but because the official Mississippi
delegation had been elected by a white primary system. The national party’s liberal leaders supported an even division of the seats between the two Mississippi
delegations; Johnson was concerned that, while the regular Democrats of Mississippi
would probably vote for Goldwater anyway, rejecting them would lose him the South. Eventually, Hubert Humphrey, Walter Reuther
Walter Reuther
and the black civil rights leaders including Roy Wilkins, Martin Luther King Jr., and Bayard Rustin
Bayard Rustin
worked out a compromise: the MFDP took two seats; the regular Mississippi
delegation was required to pledge to support the party ticket; and no future Democratic convention would accept a delegation chosen by a discriminatory poll. Joseph L. Rauh Jr., the MFDP’s lawyer, initially refused this deal, but they eventually took their seats. Many white delegates from Mississippi
and Alabama
refused to sign any pledge, and left the convention; and many young civil rights workers were offended by any compromise.[5] Johnson biographers Rowland Evans and Robert Novak
Robert Novak
claim that the MFDP fell under the influence of "black radicals" and rejected their seats.[6] Johnson lost Louisiana, Alabama, Mississippi, Georgia and South Carolina. Johnson also faced trouble from Robert F. Kennedy, President Kennedy’s younger brother and the U.S. Attorney General. Kennedy and Johnson’s relationship was troubled from the time Robert Kennedy was a Senate staffer. Then-Majority Leader Johnson surmised that Kennedy’s hostility was the direct result of the fact that Johnson frequently recounted a story that embarrassed Kennedy’s father, Joseph P. Kennedy, the ambassador to the United Kingdom. According to his recounting, Johnson and President Franklin D. Roosevelt
Franklin D. Roosevelt
misled the ambassador, upon a return visit to the United States, to believe that Roosevelt wished to meet in Washington for friendly purposes; in fact Roosevelt planned to—and did—fire the ambassador, due to the ambassador’s well publicized views.[7] The Johnson–Kennedy hostility was rendered mutual in the 1960 primaries and the 1960 Democratic National Convention, when Robert Kennedy had tried to prevent Johnson from becoming his brother’s running mate, a move that deeply embittered both men. In early 1964, despite his personal animosity for the president, Kennedy had tried to force Johnson to accept him as his running mate. Johnson eliminated this threat by announcing that none of his cabinet members would be considered for second place on the Democratic ticket. Johnson also became concerned that Kennedy might use his scheduled speech at the 1964 Democratic Convention to create a groundswell of emotion among the delegates to make him Johnson’s running mate; he prevented this by deliberately scheduling Kennedy’s speech on the last day of the convention, after his running mate had already been chosen. Shortly after the 1964 Democratic Convention, Kennedy decided to leave Johnson’s cabinet and run for the U.S. Senate in New York; he won the general election in November. Johnson chose Senator Hubert Humphrey from Minnesota, a liberal and civil rights activist, as his running mate. Republican Party[edit] Main article: Republican Party presidential primaries, 1964

Republican Party Ticket, 1964

Barry Goldwater William E. Miller

for President for Vice President

U.S. Senator from Arizona (1953–1965, 1969–1987) U.S. Representative from New York (1951–1965)


Republican candidates[edit]

Senator Barry Goldwater
Barry Goldwater
from Arizona Governor Nelson Rockefeller
Nelson Rockefeller
of New York Ambassador
Henry Cabot Lodge Jr.
Henry Cabot Lodge Jr.
from Massachusetts Governor William Scranton
William Scranton
of Pennsylvania Senator Margaret Chase Smith
Margaret Chase Smith
from Maine Representative Walter Judd from Minnesota Senator Hiram Fong
Hiram Fong
from Hawaii Former Governor Harold Stassen
Harold Stassen
of Minnesota Representative John W. Byrnes from Wisconsin

The primaries[edit]

Republican primaries results by state

  No primary held   John W. Byrnes   Barry Goldwater   Henry Cabot Lodge Jr.

  James A. Rhodes   Nelson Rockefeller   William W. Scranton

Technically in South Dakota
South Dakota
and Florida, Goldwater finished in second to “Unpledged Delegates,” but he finished before all other candidates.

The Republican Party (GOP) was badly divided in 1964 between its conservative and moderate-liberal factions. Former Vice-President Richard Nixon, who had been beaten by Kennedy in the extremely close 1960 presidential election, decided not to run. Nixon, a moderate with ties to both wings of the GOP, had been able to unite the factions in 1960; in his absence the way was clear for the two factions to engage in an all-out political civil war for the nomination. Barry Goldwater, a Senator from Arizona, was the champion of the conservatives. The conservatives had historically been based in the American Midwest, but beginning in the 1950s the conservatives had been gaining in power in the South and West. The conservatives favored a low-tax, small federal government which supported individual rights and business interests and opposed social welfare programs. The conservatives also resented the dominance of the GOP’s moderate wing, which was based in the Northeastern United States. Since 1940, the Eastern moderates had successfully defeated conservative presidential candidates at the GOP’s national conventions. The conservatives believed the Eastern moderates were little different from liberal Democrats in their philosophy and approach to government. Goldwater’s chief opponent for the Republican nomination was Nelson Rockefeller, the Governor of New York and the longtime leader of the GOP’s liberal-moderate faction. Initially, Rockefeller was considered the front-runner, ahead of Goldwater. However, in 1963, two years after Rockefeller’s divorce from his first wife, he married Margarita “Happy” Murphy, who was nearly 18 years younger than he and had just divorced her husband and surrendered her four children to his custody.[8] The fact that Murphy had suddenly divorced her husband before marrying Rockefeller led to rumors that Rockefeller had been having an extramarital affair with her. This angered many social conservatives and female voters within the GOP, many of whom called Rockefeller a "wife stealer".[8] After his remarriage, Rockefeller’s lead among Republicans lost 20 points overnight.[8] Senator Prescott Bush
Prescott Bush
of Connecticut, the father of President George H.W. Bush
George H.W. Bush
and grandfather of President George W. Bush, was among Rockefeller’s critics on this issue: “Have we come to the point in our life as a nation where the governor of a great state—one who perhaps aspires to the nomination for president of the United States—can desert a good wife, mother of his grown children, divorce her, then persuade a young mother of four youngsters to abandon her husband and their four children and marry the governor?”[8] In the first primary, in New Hampshire, both Rockefeller and Goldwater were considered to be the favorites, but the voters instead gave a surprising victory to the U.S. ambassador to South Vietnam, Henry Cabot Lodge Jr., Nixon’s running mate in 1960 and a former Massachusetts
senator. Lodge was a write-in candidate. He went on to win the Massachusetts
and New Jersey
New Jersey
primaries before withdrawing his candidacy because he had finally decided he didn’t want the Republican nomination.[9] Despite his defeat in New Hampshire, Goldwater pressed on, winning the Illinois, Texas, and Indiana
primaries with little opposition, and Nebraska’s primary after a stiff challenge from a draft-Nixon movement. Goldwater also won a number of state caucuses and gathered even more delegates. Meanwhile, Nelson Rockefeller
Nelson Rockefeller
won the West Virginia
and Oregon
primaries against Goldwater, and William Scranton won in his home state of Pennsylvania. Both Rockefeller and Scranton also won several state caucuses, mostly in the Northeast. The final showdown between Goldwater and Rockefeller was in the California
primary. In spite of the previous accusations regarding his marriage, Rockefeller led Goldwater in most opinion polls in California, and he appeared headed for victory when his new wife gave birth to a son, Nelson Rockefeller
Nelson Rockefeller
Jr., three days before the primary.[8] His son’s birth brought the issue of adultery front and center, and Rockefeller suddenly lost ground in the polls.[8] Goldwater won the primary by a narrow 51–49% margin, thus eliminating Rockefeller as a serious contender and all but clinching the nomination. With Rockefeller’s elimination, the party’s moderates and liberals turned to William Scranton, the Governor of Pennsylvania, in the hopes that he could stop Goldwater. However, as the Republican Convention began Goldwater was seen as the heavy favorite to win the nomination. Total popular vote

Barry Goldwater
Barry Goldwater
– 2,267,079 (38.33%) Nelson A. Rockefeller
Nelson A. Rockefeller
– 1,304,204 (22.05%) James A. Rhodes
James A. Rhodes
– 615,754 (10.41%) Henry Cabot Lodge Jr.
Henry Cabot Lodge Jr.
– 386,661 (6.54%) John W. Byrnes – 299,612 (5.07%) William W. Scranton
William W. Scranton
– 245,401 (4.15%) Margaret Chase Smith
Margaret Chase Smith
– 227,007 (3.84%) Richard Nixon
Richard Nixon
– 197,212 (3.33%) Unpledged – 173,652 (2.94%) Harold Stassen
Harold Stassen
– 114,083 (1.93%) Other – 58,933 (0.99%) Lyndon Johnson
Lyndon Johnson
(write-in) – 23,406 (0.40%) George Romney – 1,955 (0.03%)

Convention[edit] The 1964 Republican National Convention
1964 Republican National Convention
at Daly City, California’s Cow Palace
Cow Palace
arena was one of the most bitter on record, as the party’s moderates and conservatives openly expressed their contempt for each other. Rockefeller was loudly booed when he came to the podium for his speech; in his speech he roundly criticized the party’s conservatives, which led many conservatives in the galleries to yell and scream at him. A group of moderates tried to rally behind Scranton to stop Goldwater, but Goldwater’s forces easily brushed his challenge aside, and Goldwater was nominated on the first ballot. The presidential tally was as follows:

Barry Goldwater
Barry Goldwater
883 William Scranton
William Scranton
214 Nelson Rockefeller
Nelson Rockefeller
114 George Romney 41 Margaret Chase Smith
Margaret Chase Smith
27 Walter Judd 22 Hiram Fong
Hiram Fong
5 Henry Cabot Lodge Jr.
Henry Cabot Lodge Jr.

The vice-presidential nomination went to little-known Republican Party Chairman William E. Miller, a Representative from upstate New York. Goldwater stated that he chose Miller simply because “he drives [President] Johnson nuts”. In accepting his nomination, Goldwater uttered his most famous phrase (a quote from Cicero
suggested by speechwriter Harry Jaffa): “I would remind you that extremism in the defense of liberty is no vice. And let me remind you also that moderation in the pursuit of justice is no virtue.” For many GOP moderates, Goldwater’s speech was seen as a deliberate insult, and many of these moderates would defect to the Democrats in the fall election. General election[edit] Campaign[edit]

First page of the Civil Rights Act of 1964

Although Goldwater had been successful in rallying conservatives, he was unable to broaden his base of support for the general election. Shortly before the Republican Convention, he had alienated moderate Republicans by his vote against the Civil Rights Act of 1964,[10] which Johnson championed and signed into law. Goldwater said that he considered desegregation a states' rights issue, rather than a national policy, and believed the 1964 act to be unconstitutional. Goldwater’s vote against the legislation helped cause African-Americans to overwhelmingly support Johnson.[11] Goldwater had previously voted in favor of the 1957 and 1960 Civil Rights acts, but only after proposing "restrictive amendments" to them.[11] Goldwater was famous for speaking "off-the-cuff" at times, and many of his former statements were given wide publicity by the Democrats. In the early 1960s, Goldwater had called the Eisenhower administration “a dime store New Deal”, and the former president never fully forgave him or offered him his full support in the election. In December 1961, he told a news conference that “sometimes I think this country would be better off if we could just saw off the Eastern Seaboard and let it float out to sea”, a remark which indicated his dislike of the liberal economic and social policies that were often associated with that part of the nation. That comment came back to haunt him, in the form of a Johnson television commercial,[12] as did remarks about making Social Security voluntary[13] and selling the Tennessee
Valley Authority. In his most famous verbal gaffe, Goldwater once joked that the U.S. military should “lob one [a nuclear bomb] into the men’s room of the Kremlin” in the Soviet Union. Goldwater was also hurt by the reluctance of many prominent moderate Republicans to support him. Governors Nelson Rockefeller
Nelson Rockefeller
of New York and George Romney of Michigan
refused to endorse Goldwater and did not campaign for him. On the other hand, former Vice-President Richard Nixon and Governor Scranton of Pennsylvania
loyally supported the GOP ticket and campaigned for Goldwater, although Nixon did not entirely agree with Goldwater’s political stances and said that it would “be a tragedy” if Goldwater’s platform were not "challenged and repudiated" by the Republicans.[14] The New York Herald-Tribune, a voice for eastern Republicans (and a target for Goldwater activists during the primaries), supported Johnson in the general election. Some moderates even formed a “Republicans for Johnson” organization, although most prominent GOP politicians avoided being associated with it. Shortly before the Republican convention, CBS
reporter Daniel Schorr wrote from Germany
that “It looks as though Senator Goldwater, if nominated, will be starting his campaign here in Bavaria, center of Germany’s right wing” and “Hitler’s stomping ground” and finding that Goldwater would be speaking to a gathering of “right-wing Germans” uniting the extremists in both countries. In fact, there was no such meeting nor trip planned.[15] Fact magazine published an article polling psychiatrists around the country as to Goldwater’s sanity. Some 1,189 psychiatrists appeared to agree that Goldwater was “emotionally unstable” and unfit for office, though none of the members had actually interviewed him. The article received heavy publicity and resulted in a change to the ethics guidelines of the American Psychiatric Association. In a libel suit, a federal court awarded Goldwater $1 in compensatory damages and $75,000 in punitive damages.[16][17][18][19][20] Eisenhower’s strong backing could have been an asset to the Goldwater campaign, but instead its absence was clearly noticed. When questioned about the presidential capabilities of the former president’s younger brother, university administrator Milton S. Eisenhower, in July 1964, Goldwater replied, “One Eisenhower in a generation is enough.” However, Eisenhower did not openly repudiate Goldwater and made one television commercial for Goldwater’s campaign.[21] A prominent Hollywood celebrity who vigorously supported Goldwater was Ronald Reagan. Reagan gave a well-received televised speech supporting Goldwater; it was so popular that Goldwater’s advisors had it played on local television stations around the nation. Many historians consider this speech—“A Time for Choosing“—to mark the beginning of Reagan’s transformation from an actor to a political leader. In 1966, Reagan would be elected Governor of California
in a landslide. Ads and slogans[edit]

Play media

Full "Daisy" advertisement

Johnson positioned himself as a moderate and succeeded in portraying Goldwater as an extremist. Goldwater had a habit of making blunt statements about war, nuclear weapons, and economics that could be turned against him. Most famously, the Johnson campaign broadcast a television commercial on September 7 dubbed the “Daisy Girl” ad, which featured a little girl picking petals from a daisy in a field, counting the petals, which then segues into a launch countdown and a nuclear explosion.[22] The ads were in response to Goldwater’s advocacy of “tactical” nuclear weapons use in Vietnam.[23] Confessions of a Republican, another Johnson ad, features a monologue from a man who tells us that he had previously voted for Eisenhower and Nixon, but now worries about the “men with strange ideas”, “weird groups” and “the head of the Ku Klux Klan” who were supporting Goldwater; he concludes that “either they’re not Republicans, or I’m not”.[24] Voters increasingly viewed Goldwater as a right-wing fringe candidate. His slogan “In your heart, you know he’s right” was successfully parodied by the Johnson campaign into “In your guts, you know he‘s nuts”, or “In your heart, you know he might” (as in “he might push the nuclear button”), or even “In your heart, he’s too far right”. Some cynics wore buttons saying “Even Johnson is better than Goldwater!”[citation needed] The Johnson campaign’s greatest concern may have been voter complacency leading to low turnout in key states. To counter this, all of Johnson’s broadcast ads concluded with the line: “Vote for President Johnson on November 3. The stakes are too high for you to stay home.” The Democratic campaign used two other slogans, “All the way with LBJ” and “LBJ for the USA”.[citation needed] The election campaign was disrupted for a week by the death of former president Herbert Hoover
Herbert Hoover
on October 20, 1964, because it was considered disrespectful to be campaigning during a time of mourning. Hoover died of natural causes. He had been U.S. president from 1929 to 1933. Both major candidates attended his funeral.[25] Johnson led in all opinion polls by huge margins throughout the entire campaign.[26] Results[edit]

Election results by county.   Lyndon B. Johnson   Barry M. Goldwater   Unpledged electors

The election was held on November 3, 1964. Johnson beat Goldwater in the general election, winning over 61% of the popular vote, the highest percentage since the popular vote first became widespread in 1824. In the end, Goldwater won only his native state of Arizona
and five Deep South
Deep South
states—Louisiana, Mississippi, Georgia, Alabama
and South Carolina—which had been increasingly alienated by Democratic civil rights policies. This was the best showing in the South for a GOP candidate since Reconstruction. The five Southern states that voted for Goldwater swung over dramatically to support him. For instance, in Mississippi, where Democrat Franklin D. Roosevelt
Franklin D. Roosevelt
had won 97% of the popular vote in 1936, Goldwater won 87% of the vote.[27] Of these states, Louisiana had been the only state where a Republican had won even once since Reconstruction. Mississippi, Alabama
and South Carolina
South Carolina
had not voted Republican in any presidential election since Reconstruction, whilst Georgia had never voted Republican even during Reconstruction (thus making Goldwater the first Republican to ever carry Georgia).

1964 Presidential Election, Results by Congressional District

The 1964 election was a major transition point for the South, and an important step in the process by which the Democrats’ former “Solid South” became a Republican bastion. Nonetheless, Johnson still managed to eke out a bare popular majority of 51–49% (6.307 to 5.993 million) in the eleven former Confederate states. Conversely, Johnson was the first Democrat ever to carry the state of Vermont
in a Presidential election, and only the second Democrat, after Woodrow Wilson in 1912 when the Republican Party was divided, to carry Maine in the twentieth century. Maine
and Vermont
had been the only states that FDR had failed to carry during any of his four successful presidential bids. Of the 3,126 counties/districts/independent cities making returns, Johnson won in 2,275 (72.77%) while Goldwater carried 826 (26.42%). Unpledged Electors carried six counties in Alabama
(0.19%). The Johnson landslide defeated many conservative Republican congressmen, giving him a majority that could overcome the conservative coalition. This is the first election to have participation of the District of Columbia under the 23rd Amendment to the US Constitution. The Johnson campaign broke two American election records previously held by Franklin Roosevelt: the most number of Electoral College votes won by a major-party candidate running for the White House for the first time (with 486 to the 472 won by Roosevelt in 1932) and the largest share of the popular vote under the current Democratic/Republican competition (Roosevelt won 60.8% nationwide, Johnson 61.1%). This first-time electoral count was exceeded when Ronald Reagan
Ronald Reagan
won 489 votes in 1980. Johnson retains the highest percentage of the popular vote as of the 2016 election.

Presidential candidate Party Home state Popular vote Electoral vote Running mate

Count Percentage Vice-presidential candidate Home state Electoral vote

Lyndon Baines Johnson (Incumbent) Democratic Texas 43,127,041 61.05% 486 Hubert Horatio Humphrey Minnesota 486

Barry Morris Goldwater Republican Arizona 27,175,754 38.47% 52 William Edward Miller New York 52

(Unpledged Electors) Democratic Alabama 210,732 0.3% 0 ' Alabama 0

Eric Hass Socialist Labor New York 45,189 0.06% 0 Henning A. Blomen Massachusetts 0

Clifton DeBerry Socialist Workers Illinois 32,706 0.05% 0 Ed Shaw Michigan 0

Earle Harold Munn Prohibition Michigan 23,267 0.03% 0 Mark R. Shaw Massachusetts 0

John Kasper States' Rights New York 6,953 0.01% 0 J. B. Stoner Georgia 0

Joseph B. Lightburn Constitution West Virginia 5,061 0.01% 0 Theodore Billings Colorado 0

Other 12,581 0.02% — Other —

Total 70,639,284 100% 538


Needed to win 270


Source (Popular Vote): Leip, David. "1964 Presidential Election Results". Dave Leip's Atlas of U.S. Presidential Elections. Retrieved May 8, 2013.  Source (Electoral Vote): "Electoral College Box Scores 1789–1996". National Archives and Records Administration. Retrieved August 7, 2005. 

Popular vote







Electoral vote





Geography of results[edit]

Results by county, shaded according to winning candidate’s percentage of the vote

Cartographic gallery[edit]

Presidential election results by county

Democratic presidential election results by county

Republican presidential election results by county

Unpledged Electors presidential election results by county

"Other" presidential election results by county

of presidential election results by county

of Democratic presidential election results by county

of Republican presidential election results by county

of Unpledged Electors presidential election results by county

of "Other" presidential election results by county

Results by state[edit] [28]

States/districts won by Johnson/Humphrey

States/districts won by Goldwater/Miller

Lyndon B. Johnson Democratic Barry Goldwater Republican Unpledged Electors Unpledged Democratic Eric Hass Socialist Labor Margin State Total

State electoral votes # % electoral votes # % electoral votes # % electoral votes # % electoral votes # % #

Alabama 10 - - - 479,085 69.45 10 210,732 30.55 - - - - -268,353 -38.90 689,817 AL

Alaska 3 44,329 65.91 3 22,930 34.09 - - - - - - - 21,399 31.82 67,259 AK

Arizona 5 237,753 49.45 - 242,535 50.45 5 - - - 482 0.10 - -4,782 -0.99 480,770 AZ

Arkansas 6 314,197 56.06 6 243,264 43.41 - - - - - - - 70,933 12.66 560,426 AR

California 40 4,171,877 59.11 40 2,879,108 40.79 - - - - 489 0.01 - 1,292,769 18.32 7,057,586 CA

Colorado 6 476,024 61.27 6 296,767 38.19 - - - - 302 0.04 - 179,257 23.07 776,986 CO

Connecticut 8 826,269 67.81 8 390,996 32.09 - - - - - - - 435,273 35.72 1,218,578 CT

Delaware 3 122,704 60.95 3 78,078 38.78 - - - - 113 0.06 - 44,626 22.17 201,320 DE

D.C. 3 169,796 85.50 3 28,801 14.50 - - - - - - - 140,995 71.00 198,597 DC

Florida 14 948,540 51.15 14 905,941 48.85 - - - - - - - 42,599 2.30 1,854,481 FL

Georgia 12 522,557 45.87 - 616,584 54.12 12 - - - - - - -94,027 -8.25 1,139,336 GA

Hawaii 4 163,249 78.76 4 44,022 21.24 - - - - - - - 119,227 57.52 207,271 HI

Idaho 4 148,920 50.92 4 143,557 49.08 - - - - - - - 5,363 1.83 292,477 ID

Illinois 26 2,796,833 59.47 26 1,905,946 40.53 - - - - - - - 890,887 18.94 4,702,841 IL

Indiana 13 1,170,848 55.98 13 911,118 43.56 - - - - 1,374 0.07 - 259,730 12.42 2,091,606 IN

Iowa 9 733,030 61.88 9 449,148 37.92 - - - - 182 0.02 - 283,882 23.97 1,184,539 IA

Kansas 7 464,028 54.09 7 386,579 45.06 - - - - 1,901 0.22 - 77,449 9.03 857,901 KS

Kentucky 9 669,659 64.01 9 372,977 35.65 - - - - - - - 296,682 28.36 1,046,105 KY

Louisiana 10 387,068 43.19 - 509,225 56.81 10 - - - - - - -122,157 -13.63 896,293 LA

Maine 4 262,264 68.84 4 118,701 31.16 - - - - - - - 143,563 37.68 380,965 ME

Maryland 10 730,912 65.47 10 385,495 34.53 - - - - 1 0.00 - 345,417 30.94 1,116,457 MD

Massachusetts 14 1,786,422 76.19 14 549,727 23.44 - - - - 4,755 0.20 - 1,236,695 52.74 2,344,798 MA

Michigan 21 2,136,615 66.70 21 1,060,152 33.10 - - - - 1,704 0.05 - 1,076,463 33.61 3,203,102 MI

Minnesota 10 991,117 63.76 10 559,624 36.00 - - - - 2,544 0.16 - 431,493 27.76 1,554,462 MN

Mississippi 7 52,618 12.86 - 356,528 87.14 7 - - - - - - -303,910 -74.28 409,146 MS

Missouri 12 1,164,344 64.05 12 653,535 35.95 - - - - - - - 510,809 28.10 1,817,879 MO

Montana 4 164,246 58.95 4 113,032 40.57 - - - - - - - 51,214 18.38 278,628 MT

Nebraska 5 307,307 52.61 5 276,847 47.39 - - - - - - - 30,460 5.22 584,154 NE

Nevada 3 79,339 58.58 3 56,094 41.42 - - - - - - - 23,245 17.16 135,433 NV

New Hampshire 4 184,064 63.89 4 104,029 36.11 - - - - - - - 78,036 27.78 286,094 NH

New Jersey 17 1,867,671 65.61 17 963,843 33.86 - - - - 7,075 0.25 - 903,828 31.75 2,846,770 NJ

New Mexico 4 194,017 59.22 4 131,838 40.24 - - - - 1,217 0.37 - 62,179 18.98 327,615 NM

New York 43 4,913,156 68.56 43 2,243,559 31.31 - - - - 6,085 0.08 - 2,669,597 37.25 7,166,015 NY

North Carolina 13 800,139 56.15 13 624,844 43.85 - - - - - - - 175,295 12.30 1,424,983 NC

North Dakota 4 149,784 57.97 4 108,207 41.88 - - - - - - - 41,577 16.09 258,389 ND

Ohio 26 2,498,331 62.94 26 1,470,865 37.06 - - - - - - - 1,027,466 25.89 3,969,196 OH

Oklahoma 8 519,834 55.75 8 412,665 44.25 - - - - - - - 107,169 11.49 932,499 OK

Oregon 6 501,017 63.72 6 282,779 35.96 - - - - - - - 218,238 27.75 786,305 OR

Pennsylvania 29 3,130,954 64.92 29 1,673,657 34.70 - - - - 5,092 0.11 - 1,457,297 30.22 4,822,690 PA

Rhode Island 4 315,463 80.87 4 74,615 19.13 - - - - 2 0.00 - 240,848 61.74 390,091 RI

South Carolina 8 215,700 41.10 - 309,048 58.89 8 - - - - - - -93,348 -17.79 524,756 SC

South Dakota 4 163,010 55.61 4 130,108 44.39 - - - - - - - 32,902 11.22 293,118 SD

Tennessee 11 634,947 55.50 11 508,965 44.49 - - - - - - - 125,982 11.01 1,143,946 TN

Texas 25 1,663,185 63.32 25 958,566 36.49 - - - - - - - 704,619 26.82 2,626,811 TX

Utah 4 219,628 54.86 4 180,682 45.14 - - - - - - - 38,946 9.73 400,310 UT

Vermont 3 108,127 66.30 3 54,942 33.69 - - - - - - - 53,185 32.61 163,089 VT

Virginia 12 558,038 53.54 12 481,334 46.18 - - - - 2,895 0.28 - 76,704 7.36 1,042,267 VA

Washington 9 779,881 61.97 9 470,366 37.37 - - - - 7,772 0.62 - 309,515 24.59 1,258,556 WA

West Virginia 7 538,087 67.94 7 253,953 32.06 - - - - - - - 284,134 35.87 792,040 WV

Wisconsin 12 1,050,424 62.09 12 638,495 37.74 - - - - 1,204 0.07 - 411,929 24.35 1,691,815 WI

Wyoming 3 80,718 56.56 3 61,998 43.44 - - - - - - - 18,720 13.12 142,716 WY

TOTALS: 538 43,127,041 61.05 486 27,175,754 38.47 52 210,732 0.30 - 45,189 0.06 - 15,951,287 22.58 70,639,284 US

Close states[edit] Margin of victory less than 1% (5 electoral votes):

Arizona, 0.99%

Margin of victory less than 5% (18 electoral votes):

Idaho, 1.83% Florida, 2.30%

Margin of victory over 5%, but less than 10% (40 electoral votes):

Nebraska, 5.22% Virginia, 7.36% Georgia, 8.25% Kansas, 9.03% Utah, 9.73%

Consequences[edit] Although Goldwater was decisively defeated, some political pundits and historians believe he laid the foundation for the conservative revolution to follow. Ronald Reagan’s speech on Goldwater’s behalf, grassroots organization, and the conservative takeover (although temporary in the 1960s) of the Republican party would all help to bring about the "Reagan Revolution" of the 1980s. Johnson went from his victory in the 1964 election to launch the Great Society program at home, signing the Voting Rights Act of 1965
Voting Rights Act of 1965
and starting the War
on Poverty. He also escalated the Vietnam
War, which eroded his popularity. By 1968, Johnson’s popularity had declined and the Democrats became so split over his candidacy that he withdrew as a candidate. Moreover, his support of civil rights for blacks helped split white union members[citation needed] and Southerners away from Franklin Roosevelt’s Democratic New Deal
New Deal
Coalition, which would later lead to the phenomenon of the "Reagan Democrat". Of the 13 presidential elections that followed up to 2016, Democrats would win only five times. The election also furthered the shift of the black voting electorate away from the Republican Party, a phenomenon which had begun with the New Deal. Since the 1964 election, Democratic presidential candidates have almost consistently won at least 80–90% of the black vote in each presidential election. Electoral records[edit]

This was the first election in which the District of Columbia
District of Columbia
received voters in the Electoral College. To date, the District has not once voted Republican in any of the presidential elections in which it has been allotted presidential electors. This was the fourth and last time that the victorious candidate wasn’t on the ballot in all states. Alabama
refused to let Johnson on the ballot in this election and Truman in 1948. In 1892, Grover Cleveland was not on the ballot in Colorado, Idaho, Kansas, North Dakota, or Wyoming, while in 1860, Lincoln did not appear on the ballot in any future Confederate state except Virginia. It was the first time that there were 538 electoral votes and the number has remained that ever since. The 1960 election had as many states but 537 electoral votes. This was the first time in United States
United States
history that the state of Vermont
voted for the Democratic candidate,[29] and the first time that Georgia voted for the Republican candidate.[30] The 1964 election was the last time to date that any of the following states voted for a Democrat: Alaska, Idaho, Kansas, Nebraska, North Dakota, Oklahoma, South Dakota, Utah
and Wyoming, although in 2008 Barack Obama
Barack Obama
won one electoral vote from Nebraska's second congressional district. It is the only time in Alaska’s history that the state has voted for a Democratic presidential candidate. This was the last time Virginia
and Indiana
voted Democrat until Obama won them in the 2008 election. California, Colorado, Illinois, Montana, Nevada, New Hampshire, New Jersey, New Mexico, and Vermont
wouldn’t vote Democratic again until 1992. Iowa
and Oregon
wouldn’t be won by the Democrats until 1988. Arkansas, Delaware, Florida, Kentucky, Missouri, North Carolina, Ohio, Tennessee, and Wisconsin
wouldn’t vote Democrat again until 1976. This would be the last time to date that a Democrat would win a double-digit margin in the popular vote and over four-fifths of the electoral vote. Republicans have won such margins in two elections since: 1972 and 1984. In California, this election remains the last time to date when Calaveras, Colusa, Glenn, Inyo, Kern, Modoc and Tulare County were all carried by a Democratic presidential candidate. This was the first time that a Democratic presidential candidate carried every Northeastern state. Not only did Johnson carry the electoral votes of every Northeastern state, but he also won all of them with over 60% of the popular vote. While the 1964 election effectively marked the beginning of Republican dominance in the South, it also started to mark dominance of the Democrats in the Northeast. The election of 1964 was the first time since 1912 that Maine
cast its electoral votes for a Democratic presidential candidate, and the first time since 1852 that Maine
gave a Democratic presidential candidate an absolute majority of the popular vote. (The Democrats narrowly won Maine
in 1912 with a 39% plurality.) 1964 was the last time that a Democratic presidential candidate received a majority (or plurality) of white voters.[31]

See also[edit]

Conservatism in the United States History of the United States
United States
(1964–80) History of the United States
United States
Democratic Party History of the United States
United States
Republican Party Second inauguration of Lyndon B. Johnson United States
United States
gubernatorial elections, 1964 United States
United States
House of Representatives elections, 1964 United States
United States
Senate elections, 1964 Natural born citizen of the United States
United States
(regarding Goldwater’s Constitutional eligibility to be President)


^ "Dave Leip's Atlas of U.S. Presidential Elections". uselectionatlas.org. Retrieved October 21, 2012.  ^ a b Weaver Jr., Warren (November 23, 1963). "Parties' Outlook for '64 Confused". The New York Times. p. 1.  ^ Bigart, Homer (November 26, 1963). "GOP Leaders Ask Halt in Campaign". New York Times. p. 11.  ^ "Jan 11, 1964: WALLACE CONSIDERS PRIMARIES IN NORTH". New York Times. Retrieved January 25, 2018.  ^ Unger and Unger; LBJ; a Life (1999) pp. 325–26; Dallek Flawed Giant, p. 164 ^ Evans and Novak (1966) pp. 451–56 ^ Robert A. Caro; "The Years of Lyndon Johnson: The Passage of Power" (2012), ch. 3 (“It’s about Roosevelt and his father", Johnson said) ^ a b c d e f Frum, David (2000). How We Got Here: The '70s. New York: Basic Books. pp. 58–59. ISBN 0-465-04195-7.  ^ Johnson, Robert David; All the Way with LBJ; p. 111 ISBN 9780521425957 ^ " Civil Rights Act of 1964
Civil Rights Act of 1964
– CRA – Title VII – Equal Employment Opportunities – 42 US Code Chapter 21". Archived from the original on November 14, 2009.  ^ a b Barnes, Bart (May 30, 1998). "Barry Goldwater, GOP Hero, Dies". The Washington Post. Retrieved November 6, 2016.  ^ "The Living Room Candidate – Commercials – 1964 – Eastern Seabord".  ^ "The Living Room Candidate – Commercials – 1964 – Social Security".  ^ Black, Conrad (2007), p. 464. ^ Will, George (October 3, 2010). "With their hands tied, Democrats pound the table". Atlanta Journal-Constitution. p. A23.  ^ Nick Gillespie
Nick Gillespie
(July 30, 2006). "The Hard Right". New York Times.  ^ Sally Satel
Sally Satel
(June 30, 2004). "Essay; The Perils of Putting National Leaders on the Couch". New York Times.  ^ "' 64 Poll of Psychiatrists On Goldwater Defended". September 5, 1965.  ^ "EXPERT CONDEMNS GOLDWATER POLL – Tells Libel
Trial Magazine Survey Was 'Loaded' – Article – NYTimes.com". May 16, 1968.  ^ "Goldwater Awarded $75,000 in Damages In His Suit for Libel". NYTimes.com. May 25, 1968. p. 1.  ^ "The Living Room Candidate – Commercials – 1964 – Ike at Gettysburg".  ^ "The Living Room Candidate – Commercials – 1964 – Peace Little Girl (Daisy)".  ^ Farber, David; The Age of Great Dreams: America in the 1960s; ISBN 1429931264 ^ "The Living Room Candidate – Commercials – 1964 – Confessions of a Republican".  ^ Best, Gary Dean; Herbert Hoover, the Postpresidential Years, 1933–1964: 1946–1964; pp. 415, 431–32 ISBN 0817977511 ^ “Gallup Presidential Election Trial-Heat Trends, 1936–2008”. gallup.com. Gallup, Inc. Retrieved 30 August 2012. ^ Kornacki, Steve (February 3, 2011) The “Southern Strategy,” fulfilled Archived April 13, 2011, at the Wayback Machine., Salon.com ^ "1964 Presidential General Election Data – National". Retrieved March 18, 2013.  ^ "Dave Leip's Atlas of U.S. Presidential Elections – Compare Data".  ^ "Dave Leip's Atlas of U.S. Presidential Elections – Compare Data".  ^ "Exit Polls – Election Results 2008". The New York Times. 


Bibliography[edit] Books[edit]

Davies, Gareth, and Julian E. Zelizer, eds. America at the Ballot Box: Elections and Political History (2015) pp. 184-95, role of liberalism. George H. Gallup, ed. (1972). The Gallup Poll: Public Opinion, 1935–1971. 3 vols. Random House.  Steve Fraser; Gary Gerstle, eds. (1990). The Rise and Fall of the New Deal Order, 1930–1980.  Arthur Meier Schlesinger Jr., ed. (2001). History of American Presidential Elections, 1789–2000.  Barone, Michael; Grant Ujifusa (1967). The Almanac of American Politics 1966: The Senators, the Representatives and the Governors: Their Records and Election Results, Their States and Districts.  Brennan, Mary C. (1995). Turning Right in the Sixties: The Conservative Capture of the G. O. P. University of North Carolina Press.  Burdick, Eugene (1964). The 480.  – a political fiction novel around the Republican campaign. Dallek, Robert (2004). Lyndon B. Johnson: Portrait of a President.  Donaldson, Gary (2003). Liberalism’s Last Hurrah: The Presidential Campaign of 1964. M. E. Sharpe. ISBN 0-7656-1119-8.  Evans, Rowland, and Robert Novak; Lyndon B. Johnson: The Exercise of Power (1966) online Goldberg, Robert Alan (1995). Barry Goldwater.  Hamby, Alonzo (1992). Liberalism and Its Challengers: From F.D.R. to Bush.  Hodgson, Godfrey (1996). The World Turned Right Side Up: A History of the Conservative Ascendancy in America. Houghton Mifflin Company.  Jensen, Richard (1983). Grass Roots Politics: Parties, Issues, and Voters, 1854–1983.  Kolkey, Jonathan Martin (1983). The New Right, 1960–1968: With Epilogue, 1969–1980.  Ladd, Everett Carll Jr.; Charles D. Hadley (1978). Transformations of the American Party System: Political Coalitions from the New Deal
New Deal
to the 1970s. 2nd ed.  Lesher, Stephan (1995). George Wallace.  Matthews, Jeffrey J. (1997). "To Defeat a Maverick: The Goldwater Candidacy Revisited, 1963–1964". Presidential Studies Quarterly. 27 (4): 662+.  McGirr, Lisa (2002). Suburban Warriors: The Origins of the New American Right.  Perlstein, Rick (2002). Before the Storm: Barry Goldwater
Barry Goldwater
and the Unmaking of the American Consensus.  Rae, Nicol C. (1994). Southern Democrats. Oxford University Press.  Sundquist, James L. (1983). Dynamics of the Party System: Alignment and Realignment of Political Parties in the United States.  White, Theodore (1965). The Making of the President: 1964. 

External links[edit]

United States
United States
presidential election of 1964 at Encyclopædia Britannica Campaign commercials from the 1964 election CONELRAD’s definitive history of the Daisy ad 1964 election results: State-by-state Popular vote 1964 popular vote by states (with bar graphs) 1964 popular vote by counties "How close was the 1964 election?", Michael Sheppard, Massachusetts Institute of Technology electoral history Election of 1964 in Counting the Votes

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v t e

Lyndon B. Johnson

36th President of the United States
United States
(1963–1969) 37th Vice President of the United States
United States
(1961–1963) U.S. Senator from Texas
(1949–1961) U.S. Representative for TX-10 (1937–1949)


1963 inauguration 1965 inauguration Great Society Architectural Barriers Act Child Nutrition Act Civil Rights Act of 1964 Department of Housing and Urban Development Department of Transportation Economic Opportunity Act of 1964

Head Start Program Job Corps

Elementary and Secondary Education Act Equal Employment Opportunity Commission Fair Housing Act of 1968 Food Stamp Act of 1964 Glassboro Summit Gun Control Act of 1968 Higher Education Act of 1965

Upward Bound TRIO Teacher Corps

Immigration and Nationality Act of 1965 Johnson Doctrine

Dominican Republic occupation

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Executive Order 11375

Older Americans Act Operation CHAOS Outer Space Treaty Public Broadcasting
Act of 1967 Vietnam

Gulf of Tonkin Resolution "Credibility gap"

VISTA Voting Rights Act
Voting Rights Act
of 1965 War
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Supreme Court controversies


Early years and career Operation Texas Texas
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United States
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House of Representatives special elections, 1937 United States
United States
House of Representatives elections, 1938 1940 1942 1944 1946 United States
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United States
presidential election, 1960 1964

Popular culture

Lyndon B. Johnson
Lyndon B. Johnson
in popular culture Daisy advertisement Johnson cult The Years of Lyndon Johnson All the Way (2012 play, 2016 film) LBJ (2017 film)


Claudia "Lady Bird" Taylor Johnson (wife) Lynda Bird Johnson Robb
Lynda Bird Johnson Robb
(daughter) Luci Baines Johnson
Luci Baines Johnson
(daughter) Samuel Ealy Johnson Jr.
Samuel Ealy Johnson Jr.
(father) Rebekah Baines Johnson
Rebekah Baines Johnson
(mother) Sam Houston Johnson
Sam Houston Johnson
(brother) Samuel Ealy Johnson, Sr.
Samuel Ealy Johnson, Sr.
(grandfather) Joseph Wilson Baines (grandfather) George Washington Baines
George Washington Baines
(great-grandfather) Chuck Robb
Chuck Robb

← John F. Kennedy Richard Nixon
Richard Nixon


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Hubert Humphrey

38th Vice President of the United States
United States
(1964–1969) • United States Senator from Minnesota
(1949–1964, 1971–1978)

Political career

Democratic–Farmer–Labor Party 1948 Civil Rights speech Humphrey–Hawkins Full Employment Act

Electoral history

Democratic Party presidential primaries, 1960 1968 1972 Democratic National Convention 1960 1964 1968


1972 United States
United States
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Muriel Humphrey (wife) Hubert "Skip" Humphrey III (son)

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Barry Goldwater

Political career

Electoral history of Barry Goldwater Alaska
Mental Health Enabling Act 1964 presidential campaign Goldwater v. Carter Cable Communications Policy Act of 1984 Goldwater–Nichols Act


United States
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Senate election in Arizona, 1952 1958 1964 Republican National Convention United States
United States
presidential election, 1964 United States
United States
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Family and personal life

Barry Goldwater, Jr. (son) Morris Goldwater
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(uncle) Don Goldwater
Don Goldwater


Barry Goldwater
Barry Goldwater
(statue) The Conscience of a Conservative Goldwater's
(department store) The Goldwaters
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(musical group) Goldwater v. Ginzburg Goldwater rule Barry M. Goldwater
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