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On Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, a word, phrase, or topic that is mentioned at a greater rate than others is said to be a "trending topic" or simply a "trend". Trending topics become popular either through a concerted effort by users or because of an event that prompts people to talk about a specific topic. These topics help Twitter and its users to understand what is happening in the world and what people's opinions are about it.
Trending topics are sometimes the result of concerted efforts and manipulations by fans of certain celebrities or cultural phenomena. Twitter has altered the trend algorithm in the past to prevent manipulation of this type with limited success.
Impact
Examples of high-impact topics include the wildfires in San Diego, the earthquake in Japan, popular sporting events, and political uprisings inIran
Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
and Egypt
Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Mediter ...
.
Controversies
Twitter often censors trending hashtags that are claimed to be abusive or offensive. Twitter censored the #Thatsafrican and #thingsdarkiessay hashtags after users complained that they found the hashtags offensive. There are allegations that Twitter removed #NaMOinHyd from the trending list and added anIndian National Congress
The Indian National Congress (INC), colloquially the Congress Party but often simply the Congress, is a political party in India with widespread roots. Founded in 1885, it was the first modern nationalist movement to emerge in the British Em ...
-sponsored hashtag.
In 2019, 20% of the global trends were found to be fake, created automatically using fake and compromised accounts originating from Turkey. It is reported that 108,000 accounts were employed since 2015 to push 19,000 keywords such as advertisements and political campaigns, to top trends in Turkey by bulk tweeting.
See also
*Twitter usage
Since the launch of Twitter on July 15, 2006, there have been many notable uses for the service, in a variety of environments.
In law enforcement
Many police officers use Twitter to provide details on their daily routine and appeals for informat ...
—How various people and organizations use TwitterReferences
{{Authority control Trends Hashtags Technology in society