Silky Curler Twink by Elida was a popular brand of
home perm kit that was available in
Britain
Britain most often refers to:
* The United Kingdom, a sovereign state in Europe comprising the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands
* Great Britain, the largest island in the United King ...
in the late 1960s and 1970s, retailing for about 37 pence. It was promoted using full-page advertisements in women's magazines, such as the leading title ''Woman'', and became a household name. Like some other such kits, its use could produce a strong odour of chemicals in the hair that some found unpleasant. The fashion for home perming subsequently ended and the brand has long since ceased being produced. However, the brand still evokes a sense of nostalgia in some who remember it from their youth and examples of its packaging can be collectors items.
The British musician and actor
Twink, born John Charles Alder, is said to have taken his stage name from the product.
Elida Gibbs Limited, based in
Kingston upon Thames
Kingston upon Thames (hyphenated until 1965, colloquially known as Kingston) is a town in the Royal Borough of Kingston upon Thames, southwest London, England. It is situated on the River Thames and southwest of Charing Cross. It is notable as ...
,
Surrey
Surrey () is a ceremonial and non-metropolitan county in South East England, bordering Greater London to the south west. Surrey has a large rural area, and several significant urban areas which form part of the Greater London Built-up Area. ...
, England, was established in 1910 and was renamed Elida Faberge Limited in 1995. It is now a member of the
Unilever NV group of companies.
{{Unilever
Personal care brands
Unilever brands
Hairdressing