Trump Home is a brand of furniture and home items initially marketed by American businessman and former

President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...

and owned by Trump's company,

The Trump Organization The Trump Organization is a group of about 500 business entities of which Donald Trump is the sole or principal owner. Around 250 of these entities use the Trump name. The organization was founded in 1927 by Donald Trump's paternal grandmothe ...

. Trump Home was launched in July 2007, with two furniture lines manufactured by Lexington Home Brands. A third furniture line was made available in 2008, at which point the brand was available in more than 18 international territories. A year later, the company partnered with Serta to produce mattresses under the Trump Home name. A line of Trump-branded tabletop crystal, manufactured by a

Slovenia Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, an ...

n company, was launched in 2010. Trump Home has also sold light fixtures, rugs, bath and bedding collections, and a candle and fragrance

diffuser Diffuser may refer to: Aerodynamics * Diffuser (automotive), a shaped section of a car's underbody which improves the car's aerodynamic properties * Part of a jet engine air intake, especially when operated at supersonic speeds * The channel bet ...

collection. In 2011, Lexington chose not to renew its licensing agreement with Trump Home. Two years later, Trump Home entered a partnership with furniture company Dorya International to manufacture Trump-branded furniture. Serta ended its affiliation with Trump Home after Donald Trump announced his

2016 presidential campaign This national electoral calendar for 2016 lists the national/ federal elections held in 2016 in all sovereign states and their dependent territories. By-elections are excluded, though national referendums are included. January *7 January: Kiri ...

. Lifestyle, a

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

-based retailer of Trump Home products, also ended their affiliation with the company in 2015, after Trump announced his presidency plans. Other retailers have discontinued sales of Trump Home products since Trump was elected in November 2016.

Furniture and decor

Trump Home was announced by businessman

and Lexington Home Brands on September 28, 2006, as a "luxury" furniture line. Trump said he would be involved in the furniture design process. Several other companies had approached Trump regarding a furniture line. Trump Home was unveiled by Trump during an event at Thomasville Furniture in

Thomasville, North Carolina Thomasville is a city in Davidson County, North Carolina, United States. The population was 27,183 at the 2020 census. The city was once notable for its furniture industry, as were its neighbors High Point and Lexington. This Piedmont Triad commu ...

, on March 27, 2007. In April 2007, Lexington was in discussions about including the furniture on the set of Trump's

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early ...

series, ''

The Apprentice ''The Apprentice'' is a reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with various professional backg ...

''. Trump Home is owned by

. Trump Home was launched with two furniture collections on July 19, 2007, at

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

flagship store on Herald Square. Trump Home subsequently became available at some Macy's stores and other retailers by the following month. Trump Home featured a formal furniture line known as "Westchester", as well as a modern "Central Park" line. The ''

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...

'' called the Westchester line "heavy on burl and brocade and as over-scaled as the Donald's ego," but wrote that the Central Park line was "a genuinely sophisticated take" on

Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...

. Trump Home rugs, manufactured by Miresco Decorative Rugs, were expected to launch in summer 2007. Trump Home light fixtures, manufactured by ELK Lighting, were expected to go on sale by fall 2007. In May 2008, Trump Home announced the launch of its Mar-a-Lago collection, named for Trump's

Mar-a-Lago Mar-a-Lago ( from the Spanish for ''sea to lake'') is a resort and national historic landmark in Palm Beach, Florida, owned by former U.S. president Donald Trump. Trump acquired Mar-a-Lago in 1985 and referred to it as his "Winter White House ...

property in Palm Beach, Florida. Also announced was a partnership with Imax, an Asian importer, to produce a collection of home accessories and room decorations. In May 2008, the Westchester and Central Park collections were available at hundreds of retailers in the United States. Trump Home was also available in more than 15 international territories. In October 2010, the company had introduced its Trump Home by Rogaska collection, consisting of tabletop crystal. The collection was manufactured by a company in

. In 2011, Lexington Home Brands chose not to renew its Trump licensing agreement and all of its Trump Home products were discontinued. By May 2011, Trump Home also sold a candle and fragrance

collection by Aquiesse. A bath collection, as well as a collaborative bedding collection with Hallmart Collectibles, were scheduled to release later that year. In September 2012, Trump Home announced a new collection of flooring, paneling, and custom wood furniture, to be manufactured by New York-based Archetypal Imagery and to be sold at ABC Carpet & Home, a four-store retailer with locations in New York and New Jersey. The new collection was scheduled to launch the following month. In September 2013, Trump Home partnered with design company and furniture supplier Dorya International to produce a 50-piece contemporary collection that would debut in Istanbul in February 2014, and High Point, NC in April 2014 followed by expansion into other countries. Dorya manufactured the furniture at its factory in

Manisa Manisa (), historically known as Magnesia, is a city in Turkey's Aegean Region and the administrative seat of Manisa Province. Modern Manisa is a booming center of industry and services, advantaged by its closeness to the international port ci ...

, Turkey. In June 2015, two Trump Home galleries opened in the

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia ( The Middle East). It is located at t ...

. In October 2015, the Trump Home by Dorya collection was expanded to include 70 new pieces. The design team of

Ivanka Trump Ivana Marie "Ivanka" Trump (; born October 30, 1981) is an American businesswoman and the first daughter of Donald Trump, 45th president of the United States from 2017 to 2021. She was a senior advisor in his administration, and also was the ...

, Donald Trump's daughter, worked with Dorya's design team to create the new pieces. Dorya's president and

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...

said that international sales had not been affected by Trump's presidential candidacy or by controversial comments that he had made regarding Mexican immigrants. In December 2015, during the presidential campaign, Trump called for a ban on Muslims entering the United States. Lifestyle, a home decoration retailer based in

, subsequently suspended sales of Trump Home products in its 195 stores across the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

North Africa North Africa, or Northern Africa is a region encompassing the northern portion of the African continent. There is no singularly accepted scope for the region, and it is sometimes defined as stretching from the Atlantic shores of Mauritania in ...

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's fifth-most populous country, with a population of almost 243 million people, and has the world's second-lar ...

and

Tanzania Tanzania (; ), officially the United Republic of Tanzania ( sw, Jamhuri ya Muungano wa Tanzania), is a country in East Africa within the African Great Lakes region. It borders Uganda to the north; Kenya to the northeast; Comoro Islands ...

. In November 2016,

Wayfair Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global s ...

discontinued sales of Trump Home products without explanation. Bellacor, a home furnishings company, also discontinued Trump Home products that month, after being targeted by the anti-Trump GrabYourWallet campaign. Bellacor did not comment on the discontinuation. On February 10, 2017,

Sears Holdings Sears Holdings Corporation was an American holding company headquartered in Hoffman Estates, Illinois. It was the parent company of the chain stores Kmart and Sears and was founded after the former purchased the latter in 2005. It was the 20th- ...

confirmed that it had removed all 31 Trump Home items from their

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

and

Kmart Kmart Corporation ( , doing business as Kmart and stylized as kmart) is an American retail company that owns a chain of big box department stores. The company is headquartered in Hoffman Estates, Illinois, United States. The company was inc ...

online shops to focus on more profitable items. Neither company sold the products in their retail stores. By that time, the Home Shopping Network (HSN) was no longer selling Trump Home products, although HSN stated that the discontinuation was not politically motivated.

Bed Bath & Beyond Bed Bath & Beyond Inc. is an American chain of domestic merchandise retail stores. The chain operates many stores in the United States, Canada, Mexico, and Puerto Rico. Bed Bath & Beyond was founded in 1971. It is counted among the Fortune 5 ...

, which sold Trump Home light fixtures, discontinued sales of the products in March 2017.

Mattresses

In February 2009, the company partnered with mattress manufacturer Serta to release a Trump Home mattress collection. Serta had planned to launch the collection with high pricing, however, the collection priced lower due to the 2008 recession. The mattress collection included 12 innerspring beds and five specialty models. Trump's name was featured on throw pillows,

bolster A bolster is a long narrow pillow or cushion filled with cotton, down or fibre. Bolsters are usually firm for back or arm support or for decorative application.Von Tobel, Jackie. "Neck Rolls and Bolsters." The Design Directory of Bedding. La ...

s, and various parts of the mattresses. The mattress line was manufactured in the United States and Canada, and was available in both countries. In Canada, the mattress line went on sale in October 2009, and was available exclusively at

The Brick The Brick Ltd. is a Canadian retailer of furniture, mattresses, appliances and home electronics. The company was founded as The Brick Warehouse LP by brothers, John, Fred, and Bill Comrie. The first warehouse opened on September 1, 1971 in E ...

. In April 2010 the companies announced a higher-priced Trump Home Luxury mattress collection. In May 2012, Trump Home and Serta launched the new Trump Home iSeries mattress collection in Serta stores. In August 2012, Trump Home partnered with luxury bedding manufacturer DOWNLITE to produce a new line of Trump-branded bedding. By April 2014, Trump Home and Serta had launched a redesigned iSeries collection. When Trump announced his candidacy for the U.S. presidency in June 2015, he referred to some immigrants from Mexico as drug dealers, criminals, and

rapists Rape is a type of sexual assault usually involving sexual intercourse or other forms of sexual penetration carried out against a person without their consent. The act may be carried out by physical force, coercion, abuse of authority, or a ...

. As a result of Trump's comments, Serta announced on July 1, 2015, that it would not renew its Trump Home licensing agreement, which was set to expire at the end of the year. Serta released a statement saying, "Serta values diversity and does not agree with nor endorse the recent statements made by Mr. Trump."

References

{{Trump businesses Furniture companies of the United States Luxury brands Manufacturing companies established in 2007 2007 establishments in the United States Assets owned by the Trump Organization