Trulia is an American online real estate marketplace which is a subsidiary of

Zillow Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006, and was created by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer ...

. It facilitates buyers and renters to find homes and neighborhoods across the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

through recommendations, local insights, and map overlays that offer details on a commute, schools, churches and nearby businesses. Founded in 2005, Trulia is based in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

, and it is owned and operated by Zillow Group, Inc. (NASDAQ: Z and ZG). Trulia is a registered trademark of Trulia, LLC.

Company history

Founding

Trulia's founders British Pete Flint and Finnish Sami Inkinen met at Stanford Graduate School of Business. In 2004, while looking for off-campus housing amidst studying for his MBA, Flint was surprised to discover that the local real estate information available online was often insufficient, out of date or both. Flint and Inkinen took this opportunity to simplify the process of finding a new home through technology. Flint was the CEO and Chairman from inception to acquisition. Trulia was incorporated on the 1st of June 2005.

Growth

In September 2005, Trulia launched its beta product, originally only serving properties in California. Soon after, with growing demand from listing agents wanting to give their listings more visibility nationwide, Trulia rolled out across the US less than a year later. In July 2012, Trulia filed for an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...

and stated they would trade on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...

under the symbol TRLA. In August 2012, Trulia revealed they would plan to raise up to $75 million in the IPO. The IPO was priced at $17 per share, and began trading on September 20, 2012 at an opening price of $22.10. In May 2013, Trulia announced plans to acquire Market Leader Inc. (based in Kirkland, Washington) for $355 million, expanding its offerings for real estate agents. The acquisition officially closed on August 20, 2013.

Acquisition

On July 28, 2014,

announced a deal to buy Trulia for $3.5 billion. The deal closed February 17, 2015. As of February 2019, Trulia's offices are at

535 Mission Street __NOTOC__ Year 535 ( DXXXV) was a common year starting on Monday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Belisarius without colleague (or, less frequently, year 12 ...

in San Francisco.

Products

Trulia offers a variety of real estate and neighborhood products and services for consumers and realtors. In addition to its Android and

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

For Sale and Rentals apps, Trulia features: ;Trulia Neighborhoods : In August 2018, Trulia launched Trulia Neighborhoods to enable home buyers, sellers, and renters to find information about a particular neighborhood. The feature provides original photography, drone footage, reviews from local residents, and facts about each area. ;What Locals Say : In March 2018, Trulia launched What Locals Say, which allows home buyers, sellers, and renters to find information on what local residents think about the neighborhood they live in through polls and reviews. ; Local Legal Protections : In February 2018, Trulia launched a service called Local Legal Protections. It provides information on local nondiscrimination laws for housing, employment, and public accommodations alongside property listings based on data collected by research nonprofit Movement Advancement Project.

Data

Trulia provides price trend information by using listing and public data which shows how the price of a home has changed over a period of time as well as comparing that house price with other homes in the same ZIP code, city, county, or state. Trulia previously featured a crime map with data sourced fro
CrimeReports.com
and

SpotCrime.com SpotCrime.com is a Baltimore-based company founded in October 2007 and privately owned by ReportSee, Inc. Its' purpose is to provide nationwide crime information about arrests, arsons, assaults, burglaries, robberies, shootings, thefts and vanda ...

, which aggregate crime data from law enforcement agencies and news reports. In 2022, citing "bias in real estate", Trulia removed the crime data. Information on local schools and amenities is provided for each property listed on Trulia. The school map include
GreatSchools
data, such as each school's name, grades taught, and the GreatSchools score. School and district boundaries are provided by Maponics. The amenities map is powered by

Yelp Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publish crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San F ...

data. Interactive Commuter and Transit maps show the driving or commute times from any given point in the United States. Using data fro
OpenStreetMaps
and GTFS feeds, a visual representation of commute times is projected onto a geographical map. This provides the ability to see at a glance how far one can travel from any given property in a given amount of time.

References

External links

* {{Authority control Online real estate databases Companies based in San Francisco Real estate companies established in 2005 Companies formerly listed on the New York Stock Exchange Universal Windows Platform apps American real estate websites Internet properties established in 2005 2015 mergers and acquisitions American corporate subsidiaries 2012 initial public offerings