A truckside advertisement or truckside ad is a
billboard that is affixed to a truck that is for the purpose of
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor
advertising association
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and i ...
of America.
Truckside advertisements have been argued by many to have one of the lowest CPM (
Cost Per Thousand) impressions available to advertisers in the market. with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second
TV commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
on a
prime-time
Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...
network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad.
One of the largest truckside advertising companies in the United States is called Rolling Adz
that has nationwide platform of over 5,500 trucks across the country.
See also
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Bus advertising
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign me ...
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Driven media
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Fleet media
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Mobile billboard
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Out-of-home advertising
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Wrap advertising
Wrap advertising or a vehicle wrap is known as the marketing practice of completely or partially covering (wrapping) a vehicle in a vinyl material, which may be for a color change, advertising or custom delivery. The result of this process is e ...
References
{{reflist
Advertising by medium
Billboards