Triton Digital, LLC, formerly Triton Media Group, is a digital audio technology and advertising company based in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. The group was formally owned by

E. W. Scripps Company The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is he ...

which sold Triton to IHeartMedia in October 2020. The company works with audio publishers in over 35 countries including brands such as Pandora,

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

, iHeartRadio, AccuRadio,

CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...

, and ESPN Radio.

Company

Triton Digital was founded in August 2006 by Neal Schore and Mike Agovino in Sherman Oaks, California, in the

area. It was funded as a limited partnership by private investors.

Digital

Triton announced a partnership to resell Slipstream Radio in 2008. Triton Digital acquired Ando Media in September 2009. Ando Media was founded in 2004 in

Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

. Ando developed software to

audience measurement Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Somet ...

metrics for

Internet radio Online radio (also web radio, net radio, streaming radio, e-radio, IP radio, Internet radio) is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not transmitted ...

, competing with the major firm Arbitron by 2006. In 2011

Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewat ...

named Schore (chief executive of Triton Media at the time) entrepreneur of the year for Los Angeles area advertising companies. In April 2011, the Media Rating Council accredited Triton's Webcast Metrics product. In January 2013 Triton Digital pioneered the first programmatic audio ad exchange (named a2x.) In 2015 Triton Digital was acquired by Vector Capital. In October 2016, Triton launched Yield-Op, an in-house built SSP (Supply Side Platform) to power its ad exchange.

Acquisitions

Ando Media

In September 2009, Triton Media Group acquired Ando Media, a company which developed products for internet radio and the content delivery industry that assisted stations in monetizing their audience. These products include Webcast Metrics (audience measurement), Ad Injector (ad injection prior to or into a stream including impression measurement), and PodLoc (creates podcasts of any audio on the fly and make available for download as well as measurement). Ando Media had been formed in 2004 by a software company, Ando Media, Inc. and Aritaur Communications, Inc. an owner of radio stations and Internet related ventures.

E. W. Scripps Company

On October 17, 2018, the

announced its intention to acquire Triton Digital for $150 million in cash. If approved, the sale is expected to close by the end of 2018. Scripps will continue to run Triton as a separate entity.

iHeartMedia

On February 17, 2021, iHeartMedia announced that it has entered into an agreement with The

to acquire Triton Digital for $230 million.

Integrations

In May 2019, TouchPoint DSP by dataxu integrated Triton Digital inventory.

Publishers

In December 2018, Triton did a partnership with

Deezer Deezer is a French online music streaming service. It allows users to listen to music content from record labels, as well as podcasts on various devices online or offline. Created in Paris, Deezer currently has 90 million licensed tracks in ...

, distributing audio ads programmatic across 20 countries worldwide. In April 2019, Stingray taped Triton for audio monetisation. In November 2019, BFM (Malaysia) partners with Triton Digital for audio monetization.

References

Oaktree Capital Management media holdings E. W. Scripps Company {{US-media-company-stub