Triples was an American breakfast cereal produced by

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

in the 1990s that was similar to

Rice Krispies Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal, marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice ...

. The name was derived from the three grains — corn, wheat and rice — from which the product was composed. A television commercial for Triples involved participants shaking their heads three times to a strange sound (a "triple take"). Consumer surveys reported that it made the milk a perfect level of sweetness while only using 4g of sugar per serving.

External links

Triples at Mr. Breakfast
General Mills cereals Products introduced in 1993 1990s disestablishments {{breakfast-stub